Market Overview:
The global database market is expected to grow from USD 9.02 Billion in 2018 to USD 15.73 Billion by 2030, at a CAGR of 7.0% during the forecast period. The growth of the global database market can be attributed to the increasing demand for big data and analytics solutions, growing trend of cloud-based deployments, and rising need for data security and privacy. However, lack of awareness about big data and analytics solutions among end users is restraining the growth of the global database market. The telemarketing segment is expected to hold the largest share of the global database market in 2018 owing to its ability to provide detailed information about potential customers across different regions.
Product Definition:
A Database is a collection of data that can be accessed by computers. It is important for businesses because it allows them to store, track, and analyze information.
Telemarketing:
Telemarketing is the practice of selling products or services over the phone. It can be done by using automated systems, where a computer generates the sales pitch and an employee sells the product. Telemarketing has been around for decades; however, in recent years it has experienced tremendous growth due to technological advancements such as Voice over Internet Protocol (VoIP) and automation software that makes telemarketing more effective than ever before.
Email Marketing:
Email marketing is a paid form of direct marketing which involves sending emails to people who haven’t shown any interest in your products or services. In other words, it is a type of advertising that uses electronic messages as the preferred mode of communication. The main aim of email marketing is to promote products and services to targeted customers through personalized communications.
Application Insights:
The large enterprises segment held the largest market share in 2017. This is attributed to the presence of a strong base of big businesses in various industries, which use databases for their marketing and sales activities. The SMEs segment is expected to grow at a rapid pace over the forecast period owing to increasing penetration of social media platforms and an increase in e-commerce transactions. Database solutions help online retailers with customer profiling, lead management, campaign management and analytics across different channels such as email, website, mobile app & SMS. Large enterprise customers include Microsoft Corporation., IBM Corporation., Oracle Corporation., Salesforce Marketing Cloud Inc., SAP SE & Co. KGaA among others (marketing automation platform).
The small and medium-sized enterprises (SMEs) are increasingly using database solutions due to growing demand for cloud computing services from these companies along with rising need for managing data effectively across multiple applications/departments within an organization or business unit level.
Regional Analysis:
North America dominated the market in 2017. The growth can be attributed to the presence of a large number of market players, high adoption rate of latest technologies and availability of skilled workforce. Moreover, companies based in this region are aggressively expanding their businesses across the globe by establishing offices in developing countries such as India and China. For instance, Oracle Corporation has established an office in Beijing to serve Chinese enterprises better.
Asia Pacific is expected to emerge as a lucrative regional market over the forecast period owing to increasing awareness about database among small-scale business owners and IT professionals working on contract basis for large enterprises located mainly outside Asia Pacific region (LOBs). Also, growing penetration rates for mobile banking apps provided by banks such as ICICI Bank Ltd., HDFC Bank Ltd., Citibank N.A.
Growth Factors:
- Increasing demand for big data and analytics: The need for organizations to effectively manage and analyze large amounts of data is fueling the growth of the database market. Database management systems are essential for managing big data, which is growing at an unprecedented rate.
- Proliferation of cloud-based services: The increasing popularity of cloud-based services is driving the growth of the database market. Cloud-based databases are easier to deploy and manage than traditional on-premises databases, making them a more attractive option for businesses.
- Emergence of new NoSQL databases: The emergence of new NoSQL databases is contributing to the growth of the database market. These unconventional databases are designed specifically for managing unstructured data, which is becoming increasingly important as businesses move towards Big Data initiatives.
Scope Of The Report
Report Attributes
Report Details
Report Title
Database Market Research Report
By Type
Telemarketing, Email Marketing, Social Media Marketing
By Application
Large Enterprises, Small and Medium-sized Enterprises (SMEs)
By Companies
Adobe (Marketo), Stirista, LLC, Adestra Ltd, Oracle, HubSpot, Inc., V12, Reach Marketing LLC, BRIDGE
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
145
Number of Tables & Figures
102
Customization Available
Yes, the report can be customized as per your need.
Global Database Market Report Segments:
The global Database market is segmented on the basis of:
Types
Telemarketing, Email Marketing, Social Media Marketing
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, Small and Medium-sized Enterprises (SMEs)
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Adobe (Marketo)
- Stirista, LLC
- Adestra Ltd
- Oracle
- HubSpot, Inc.
- V12
- Reach Marketing LLC
- BRIDGE
Highlights of The Database Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Telemarketing
- Email Marketing
- Social Media Marketing
- By Application:
- Large Enterprises
- Small and Medium-sized Enterprises (SMEs)
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Database Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Database is a collection of data that can be accessed by computers.
Some of the major players in the database market are Adobe (Marketo), Stirista, LLC, Adestra Ltd, Oracle, HubSpot, Inc., V12, Reach Marketing LLC, BRIDGE.
The database market is expected to grow at a compound annual growth rate of 7%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Database Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Database Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Database Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Database Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Database Market Size & Forecast, 2018-2028
4.5.1 Database Market Size and Y-o-Y Growth
4.5.2 Database Market Absolute $ Opportunity
Chapter 5 Global Database Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Database Market Size Forecast by Type
5.2.1 Telemarketing
5.2.2 Email Marketing
5.2.3 Social Media Marketing
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Database Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Database Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 Small and Medium-sized Enterprises (SMEs)
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Database Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Database Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Database Analysis and Forecast
9.1 Introduction
9.2 North America Database Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Database Market Size Forecast by Type
9.6.1 Telemarketing
9.6.2 Email Marketing
9.6.3 Social Media Marketing
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Database Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 Small and Medium-sized Enterprises (SMEs)
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Database Analysis and Forecast
10.1 Introduction
10.2 Europe Database Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Database Market Size Forecast by Type
10.6.1 Telemarketing
10.6.2 Email Marketing
10.6.3 Social Media Marketing
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Database Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 Small and Medium-sized Enterprises (SMEs)
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Database Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Database Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Database Market Size Forecast by Type
11.6.1 Telemarketing
11.6.2 Email Marketing
11.6.3 Social Media Marketing
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Database Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 Small and Medium-sized Enterprises (SMEs)
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Database Analysis and Forecast
12.1 Introduction
12.2 Latin America Database Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Database Market Size Forecast by Type
12.6.1 Telemarketing
12.6.2 Email Marketing
12.6.3 Social Media Marketing
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Database Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 Small and Medium-sized Enterprises (SMEs)
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Database Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Database Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Database Market Size Forecast by Type
13.6.1 Telemarketing
13.6.2 Email Marketing
13.6.3 Social Media Marketing
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Database Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 Small and Medium-sized Enterprises (SMEs)
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Database Market: Competitive Dashboard
14.2 Global Database Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Adobe (Marketo)
14.3.2 Stirista, LLC
14.3.3 Adestra Ltd
14.3.4 Oracle
14.3.5 HubSpot, Inc.
14.3.6 V12
14.3.7 Reach Marketing LLC
14.3.8 BRIDGE
