Market Overview:
The global DATS market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for digital action tracking systems across different industries. The type segment of the global DATS market is divided into solution and service. The solution segment is further classified into software and hardware. The service segment includes professional services and managed services. By application, the BFSI sector accounted for the largest share of the global DATS market in 2017, followed by IT & telecom, healthcare, retail, manufacturing, and others sectors respectively.
 Industry Outlook.svg)
Product Definition:
DATS (Digital Action Tracking System) is a web-based system that enables agencies to track and manage their digital actions. DATS helps agencies by providing an easy way to submit, track, and monitor their digital actions while also providing reporting and analysis tools.
Solution:
Solution is a software-based service that helps companies to effectively manage their digital assets. It provides automated solutions for data storage, management and retrieval. The growth factor in the DATS market is increasing due to the need of tracking marketing campaigns on various social media platforms such as Facebook, Twitter, YouTube and Instagram among others. Moreover solution providers are offering customized services according to client requirements which has led to an increase in demand for solution in DATS market over the past few years.
Service:
Service is a software platform that helps companies to effectively manage their digital assets. It also helps them to track and monitor the online activities of users. In other words, it is an analytics solution that provides insights into consumer behavior and performance across all touchpoints in the customer journey.
The growing demand for real-time customer engagement has led to the rapid growth of service adoption among enterprises globally.
Application Insights:
The retail segment accounted for the largest market share in 2017 and is projected to expand at a significant CAGR over the forecast period. The need for efficient solutions tracking system that can help retailers improve their marketing and sales activities is expected to drive demand over the coming years.
DATS has various benefits including real-time data visibility, advanced analytics, customer profiling capabilities, fraud detection & prevention which are driving its adoption across different industry verticals such as healthcare, manufacturing and IT & telecommunication among others. The BFSI sector is also anticipated to witness considerable growth owing to rising adoption of DATS in banking applications along with other financial services providers. Furthermore, growing penetration of smartphones coupled with high usage rates are expected fuel demand across all major regions within the next few years (see table below).
Regional Analysis:
North America dominated the global market in 2017. The growth can be attributed to the presence of a large number of DATS providers and solution vendors, coupled with high adoption rate for advanced tracking solutions across various industries. Moreover, increasing demand for connected devices and IoT applications is expected to drive regional market growth over the forecast period.
Asia Pacific is anticipated to witness significant growth over the forecast period owing to rising investments by governments in developing countries such as India and China along with other South East Asian countries for improving healthcare infrastructure coupled with growing geriatric population base which require continuous medical attention are some factors driving this regional market. In addition, increasing penetration of retail companies using DATS systems at their stores or outlets will propel industry expansion over the next eight years.
Growth Factors:
- Increasing demand for big data and analytics: The global market for big data and analytics is expected to grow from 0.1 billion in 2016 to 3.4 billion by 2020, at a Compound Annual Growth Rate (CAGR) of 11.7%. This growth is driven by the increasing volume, variety, and velocity of data generated by organizations due to digitization of businesses and adoption of new technologies such as the Internet of Things (IoT). DATS can help organizations make better use of this big data through its action tracking capabilities, thereby helping them improve their business performance.
- Proliferation of mobile devices: The number of mobile phone users is expected to reach 5 billion by 2019 . This will drive the demand for DATS solutions that can help track actions taken on mobile devices. With its ability to track user interactions on different types of devices (including mobiles, tablets, laptops etc.), DATS can provide valuable insights into customer behavior which can be used to improve marketing campaigns and product design/development processes.
- Emergence if new technologies: Technologies such as IoT are creating opportunities for businesses to collect more data than ever before about their customers’ preferences and activities . This is driving the need for systems like DATS that can help make sense out all this data and enable better decision-making based on it..
Scope Of The Report
Report Attributes
Report Details
Report Title
DATS (Digital Action Tracking System) Market Research Report
By Type
Solution, Service
By Application
BFSI, IT & Telecom, Healthcare, Retail, Manufacturing, Others
By Companies
IBM, ASM, Micro Focus, Synopsys, Veracode, Whitehat Security, Accenture, Rapid7, Tieto, Trustwave
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
158
Number of Tables & Figures
111
Customization Available
Yes, the report can be customized as per your need.
Global DATS (Digital Action Tracking System) Market Report Segments:
The global DATS (Digital Action Tracking System) market is segmented on the basis of:
Types
Solution, Service
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
BFSI, IT & Telecom, Healthcare, Retail, Manufacturing, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- IBM
- ASM
- Micro Focus
- Synopsys
- Veracode
- Whitehat Security
- Accenture
- Rapid7
- Tieto
- Trustwave
 Market Overview.svg)
Highlights of The DATS (Digital Action Tracking System) Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Solution
- Service
- By Application:
- BFSI
- IT & Telecom
- Healthcare
- Retail
- Manufacturing
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the DATS (Digital Action Tracking System) Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
 Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
DATS is a digital action tracking system that helps organizations track and analyze the effectiveness of their online marketing campaigns.
Some of the major players in the dats (digital action tracking system) market are IBM, ASM, Micro Focus, Synopsys, Veracode, Whitehat Security, Accenture, Rapid7, Tieto, Trustwave.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 DATS (Digital Action Tracking System) Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 DATS (Digital Action Tracking System) Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 DATS (Digital Action Tracking System) Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the DATS (Digital Action Tracking System) Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global DATS (Digital Action Tracking System) Market Size & Forecast, 2020-2028
4.5.1 DATS (Digital Action Tracking System) Market Size and Y-o-Y Growth
4.5.2 DATS (Digital Action Tracking System) Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Solution
5.2.2 Service
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 BFSI
6.2.2 IT & Telecom
6.2.3 Healthcare
6.2.4 Retail
6.2.5 Manufacturing
6.2.6 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global DATS (Digital Action Tracking System) Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 DATS (Digital Action Tracking System) Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Solution
9.6.2 Service
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 BFSI
9.10.2 IT & Telecom
9.10.3 Healthcare
9.10.4 Retail
9.10.5 Manufacturing
9.10.6 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Solution
10.6.2 Service
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 BFSI
10.10.2 IT & Telecom
10.10.3 Healthcare
10.10.4 Retail
10.10.5 Manufacturing
10.10.6 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Solution
11.6.2 Service
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 BFSI
11.10.2 IT & Telecom
11.10.3 Healthcare
11.10.4 Retail
11.10.5 Manufacturing
11.10.6 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Solution
12.6.2 Service
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 BFSI
12.10.2 IT & Telecom
12.10.3 Healthcare
12.10.4 Retail
12.10.5 Manufacturing
12.10.6 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Solution
13.6.2 Service
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 BFSI
13.10.2 IT & Telecom
13.10.3 Healthcare
13.10.4 Retail
13.10.5 Manufacturing
13.10.6 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 DATS (Digital Action Tracking System) Market: Competitive Dashboard
14.2 Global DATS (Digital Action Tracking System) Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 IBM
14.3.2 ASM
14.3.3 Micro Focus
14.3.4 Synopsys
14.3.5 Veracode
14.3.6 Whitehat Security
14.3.7 Accenture
14.3.8 Rapid7
14.3.9 Tieto
14.3.10 Trustwave
