Global Demand Side Platform (DSP) Software Market by Type (RTB, PPB), By Application (Retail, Automotive, Financial, Telecom, Others) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global demand side platform (DSP) software market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing adoption of DSP software by various end-user industries such as retail, automotive, financial, telecom and others. Additionally, the growing demand for programmatic buying is also fueling the growth of this market. However, lack of awareness about DSP among potential users is restraining the growth of this market. On the basis of type, RTB accounted for a major share in 2017 and is expected to maintain its dominance during the forecast period. This can be attributed to its ability to target specific audiences and provide relevant ads as per their needs and interests.



Get Free Sample Report

Product Definition:

A Demand Side Platform (DSP) is a software that enables buyers of digital advertising, such as agencies and brands, to purchase ad inventory from multiple ad exchanges through a single interface. The importance of DSPs is that they provide an efficient way for buyers to manage their advertising campaigns across many different sources of inventory.

RTB:

Real-Time Bidding (RTB) is a technique where the auction for goods and services takes place in real-time as opposed to delayed auctions. In an RTB system, bidders submit their highest bid immediately after the last auction round. The highest bidder is then awarded the contract and payment is made at that very instant.

PPB:

Personalized Packaged Blood (PPB) is a blood screening test that helps in identifying genetic variations in the BRCA1 & BRCA2 genes which are associated with increased risk for breast and/or ovarian cancer. PPB also finds application in DSP software, which is used to personalize patient-specific treatment plans by physicians.

Application Insights:

The demand side platform software market is segmented by application into retail, automotive, financial, telecom and others. The other applications include e-commerce and hospitality. The retail sector accounted for the largest market share in 2017 owing to the high adoption of DSPs by major advertising agencies such as Google and Facebook to optimize their revenue generated through online advertisements.

The growing popularity of social media has resulted in an increased number of users generating a large amount of data which can be used by advertisers to improve marketing campaigns leading to an increase in the adoption rate of DSPs among different retailers across the globe. Furthermore, increasing penetration rates for smartphones has also enabled consumers access various digital services including mobile payments which further contributes towards increasing usage rates across all retailers globally thus driving demand over forecast period.

Regional Analysis:

North America accounted for the largest revenue share in 2017. The region is expected to continue its dominance over the forecast period, owing to high demand from U.S.-based digital advertisers and marketers as well as advanced internet infrastructure and technology adoption across the region.

Europe is estimated to be a key regional market over the forecast years due to growing investments by telecom service providers in order to improve customer experience, increase revenue generation, and reduce operating costs through DSP solutions integration. Asia Pacific is projected to register significant growth during the same period on account of increasing number of smartphone users coupled with rising disposable income levels in developing economies such as India and China; thereby creating lucrative opportunities for Demand Side Platform (DSP) software providers across these regions.

Growth Factors:

Increasing demand for programmatic advertising: The global programmatic advertising market is expected to grow at a CAGR of 31.5% from 2016 to 2020, reaching .8 billion by 2020. This growth is being driven by the increasing demand for automated, data-driven marketing solutions and the need for better targeting and measurement across channels.
Shift to mobile: The shift to mobile is another key driver of growth for the DSP software market. According to eMarketer, spending on mobile ads will account for more than 60% of all digital ad spending in 2017, up from just over 50% in 2016. This rapid growth is being driven by increased adoption of smartphones and other mobile devices around the world, as well as rising consumer engagement with mobile content and apps.


Get Free Sample Report
Scope Of The Report
Report Attributes
Report Details
Report Title
Demand Side Platform (DSP) Software Market Research Report
By Type
RTB, PPB
By Application
Retail, Automotive, Financial, Telecom, Others
By Companies
Double Click (Google), Facebook Ads Manager, Amazon DSP, Trade Desk, Mediamath, Adobe, Oath Inc, Centro Inc, Appnexus, Amobee, Dataxu, LiveRamp, Criteo, SocioMatic, Sizmek, AdForm
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
153
Number of Tables & Figures
108
Customization Available
Yes, the report can be customized as per your need.

Global Demand Side Platform (DSP) Software Market Report Segments:
The global Demand Side Platform (DSP) Software market is segmented on the basis of:
Types
RTB, PPB
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, Automotive, Financial, Telecom, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
Double Click (Google)
Facebook Ads Manager
Amazon DSP
Trade Desk
Mediamath
Adobe
Oath Inc
Centro Inc
Appnexus
Amobee
Dataxu
LiveRamp
Criteo
SocioMatic
Sizmek
AdForm



Get Free Sample Report

Highlights of The Demand Side Platform (DSP) Software Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
RTB
PPB
By Application:
Retail
Automotive
Financial
Telecom
Others
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Demand Side Platform (DSP) Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

Frequently Asked Questions?