Market Overview:
The global demand-side platform systems market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing adoption of digital advertising by businesses of all sizes, and the growing demand for programmatic buying and selling of ads. The global demand-side platform systems market can be segmented on the basis of type into self-serve DSPs and full-service DSPs. The self-serve DSPs segment is expected to grow at a higher CAGR than the full-service DSPs segment during the forecast period. This can be attributed to the growing popularity of self-serve platforms among small businesses due to their lower costs and easy implementation. On the basis of application,the global demand side platform systems market can be divided into SMBs and large organizations. The SMBs segment is expected to grow at a higher CAGR than large organizations duringthe forecast period owingto their increasing adoptionof digital advertising solutions.
Product Definition:
A demand-side platform (DSP) is a computer system that allows buyers of digital advertising inventory to purchase ad space on various websites through one interface. The importance of DSP systems is that they allow buyers to more efficiently purchase ad space across a large number of websites, which can help them save money and reach their target audience more effectively.
Self-serve DSPs:
Self-serve DSPs (Demand Side Platform Systems) are used to route and process customer orders in a Demand-Side Platform (DSP) environment. They help companies manage their order processing activities more efficiently by handling routine order routing tasks, thereby increasing the company’s operational efficiency. The self-service DSPs also enable companies to focus on improving customer experience as well as increasing sales by automating various processes involved in demand generation and fulfillment.
Full-service DSPs:
Full-service DSPs (FSDSP) are a group of semiconductor chips that can perform several operations simultaneously. They include functions such as voice and data processing, encryption/decryption, packet switching, and protocol conversion. FSDSPs have been widely used in Demand-Side Platform (DDP) systems to reduce the cost of equipment required for network operators; this has resulted in increased demand from mobile operators worldwide.
Application Insights:
The market is segmented into Small, Medium and Large-sized Businesses (SMBs) and large organizations. The SMBs segment held the largest share of more than 60% in 2017. Demand-side platform systems have been gaining traction among the SMBs as they offer a cost-effective way to manage complex analytics problems across multiple departments within an organization. Moreover, demand side platforms help small businesses to focus on their core business operations by offering them real time visibility of marketing campaigns thereby driving adoption among the smaller firms.
Demand side platform for big data analytics helps enterprises optimize their investments by enabling them to gain insights from massive amounts of data collected through online channels or offline stores about consumer behavior which was not possible with conventional analytical solutions provided by traditional vendors.
Regional Analysis:
North America is expected to be the largest regional market over the forecast period owing to early adoption of the technology. The region accounted for more than 35% revenue share in 2016 and is estimated to reach nearly USD X million by 2030. Early adoption of cloud-based technologies in various business processes such as accounting, human resource management, procurement & supply chain management has significantly contributed towards industry growth across this region. Moreover, presence of major players such as Oracle Corporation; Salesforce CRM; Microsoft Corporation; IBM Corporation; and Google Inc.
Growth Factors:
- Increasing demand for programmatic advertising: The global market for programmatic advertising is expected to grow at a CAGR of 34.8% from 2016 to 2020, reaching .9 billion by 2020. This growth is being driven by the increasing demand for automated, real-time ad buying and selling across all channels, including desktop, mobile, and video.
- Shift to digital media: Advertisers are increasingly shifting their spending from traditional media (TV, print) to digital media (mobile apps, social networks). This shift is being driven by the growing use of smartphones and other mobile devices worldwide and the increasing penetration of broadband internet connections.
- Increased use of data-driven marketing: Marketers are using more data-driven marketing techniques such as big data analytics and predictive modeling in order to target ads more effectively to consumers based on their interests and past behaviors.
Scope Of The Report
Report Attributes
Report Details
Report Title
Demand-Side Platform Systems Market Research Report
By Type
Self-serve DSPs, Full-service DSPs
By Application
SMBs, Large Organizations
By Companies
Acuityads, Adobe Media Optimizer, Adform, Amazon A9, Brightroll, Centro Basis, Criteo, Google Marketing Platform (Dv360), Index Exchange, Quantcast, The Trade Desk, Vertoz, Xandr (Formerly Appnexus)
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
238
Number of Tables & Figures
167
Customization Available
Yes, the report can be customized as per your need.
Global Demand-Side Platform Systems Market Report Segments:
The global Demand-Side Platform Systems market is segmented on the basis of:
Types
Self-serve DSPs, Full-service DSPs
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SMBs, Large Organizations
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Acuityads
- Adobe Media Optimizer
- Adform
- Amazon A9
- Brightroll
- Centro Basis
- Criteo
- Google Marketing Platform (Dv360)
- Index Exchange
- Quantcast
- The Trade Desk
- Vertoz
- Xandr (Formerly Appnexus)
Highlights of The Demand-Side Platform Systems Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Self-serve DSPs
- Full-service DSPs
- By Application:
- SMBs
- Large Organizations
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Demand-Side Platform Systems Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A demand-side platform (DSP) is a software application that helps businesses manage their customer relationships by automating and managing interactions with customers. DSPs can include features such as lead gen, contact management, and marketing automation.
Some of the major companies in the demand-side platform systems market are Acuityads, Adobe Media Optimizer, Adform, Amazon A9, Brightroll, Centro Basis, Criteo, Google Marketing Platform (Dv360), Index Exchange, Quantcast, The Trade Desk, Vertoz, Xandr (Formerly Appnexus).
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Demand-Side Platform Systems Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Demand-Side Platform Systems Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Demand-Side Platform Systems Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Demand-Side Platform Systems Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Demand-Side Platform Systems Market Size & Forecast, 2020-2028
4.5.1 Demand-Side Platform Systems Market Size and Y-o-Y Growth
4.5.2 Demand-Side Platform Systems Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Self-serve DSPs
5.2.2 Full-service DSPs
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 SMBs
6.2.2 Large Organizations
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Demand-Side Platform Systems Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Demand-Side Platform Systems Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Self-serve DSPs
9.6.2 Full-service DSPs
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 SMBs
9.10.2 Large Organizations
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Self-serve DSPs
10.6.2 Full-service DSPs
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 SMBs
10.10.2 Large Organizations
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Self-serve DSPs
11.6.2 Full-service DSPs
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 SMBs
11.10.2 Large Organizations
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Self-serve DSPs
12.6.2 Full-service DSPs
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 SMBs
12.10.2 Large Organizations
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Self-serve DSPs
13.6.2 Full-service DSPs
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 SMBs
13.10.2 Large Organizations
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Demand-Side Platform Systems Market: Competitive Dashboard
14.2 Global Demand-Side Platform Systems Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Acuityads
14.3.2 Adobe Media Optimizer
14.3.3 Adform
14.3.4 Amazon A9
14.3.5 Brightroll
14.3.6 Centro Basis
14.3.7 Criteo
14.3.8 Google Marketing Platform (Dv360)
14.3.9 Index Exchange
14.3.10 Quantcast
14.3.11 The Trade Desk
14.3.12 Vertoz
14.3.13 Xandr (Formerly Appnexus)
