Market Overview:
The global digital advertising platforms market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for digital advertising platforms from various industries such as industrial, commercial, education, and others. Additionally, the growing trend of cross-channel advertising is also contributing to the growth of this market.
Product Definition:
A digital advertising platform is a technology-based system that enables the buying and selling of advertising space or time in an automated way. The importance of digital advertising platforms is that they provide a central location for buyers and sellers to come together and transact business.
Search Advertising Software:
The global search advertising software, it's usage and growth factor in the Digital Advertising Platforms market size was valued at USD 1.1 billion in 2016. The increasing demand for cost-effective digital marketing solutions is expected to drive the industry growth over the forecast period. Moreover, these platforms enable advertisers to manage their search campaigns effectively by providing features such as campaign management tools, reporting capabilities and integration options with other business applications on a single platform.
Display Advertising Software:
Display advertising software is used to create, deploy, and manage digital advertisements. It helps in enhancing the consumer experience by providing features such as scheduling & optimizing ad creative delivery, reporting & analytics tools along with audience targeting. The Display Advertising Software market is expected to witness significant growth over the forecast period owing to increasing demand for digital marketing platforms from enterprises and marketers worldwide.
The global display advertising software market size was valued at USD 3,49 billion in 2017.
Application Insights:
The digital advertising platforms are used in various application areas such as industrial, commercial, education and others. The other applications include political campaigns, public relations and marketing. Digital advertising is widely used in the marketing of products and services by companies to reach the consumers effectively. However, a significant portion of the budget is spent on display ads that do not yield good results for advertisers because these ads do not directly lead to sales but only generate awareness about the product or service.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its dominance over the forecast period as well. This can be attributed to increasing spending on digital advertising platforms by companies based in North America, particularly U.S., and their inclination toward adopting new technologies across various industries.
Asia Pacific is anticipated to witness significant growth over the next eight years owing to rising investments from Google and other tech giants for developing innovative ad formats that are more engaging and effective than traditional formats, thereby boosting sales of digital devices such as smartphones and tablets among users across this region. Moreover, growing penetration of social media websites such as Facebook, Twitter, Instagram among others has led marketers worldwide to make greater use of these platforms for advertising purposes; which will drive regional growth further on account of increased demand from B2B segment along with rapid adoption by small-scale businesses in countries like China & Japan).
Growth Factors:
- Increasing demand for programmatic advertising: The increasing demand for programmatic advertising is one of the key growth drivers for the digital advertising platforms market. Programmatic advertising allows buyers and sellers to transact business in an automated fashion, through real-time bidding (RTB). This helps reduce the time taken to execute ad campaigns, and results in better ROI for advertisers.
- Rising number of internet users: The number of internet users is rising rapidly across the world, which is resulting in increased spending on digital advertisements. According to a study by eMarketer, global spending on digital ads will reach 4 billion by 2019, up from 1 billion in 2015. This provides a huge opportunity for players operating in the digital advertising platforms market.
- Emergence of new technologies: Technologies such as big data, cloud computing, and mobile devices are revolutionizing how businesses operate and are providing new opportunities for players operating in the digital advertising platforms market. For instance, big data can be used to target potential customers with relevant ads based on their interests and purchase history; while cloud computing can help reduce latency issues associated with displaying ads online; and mobile devices can be used to deliver targeted ads directly to consumers’ smartphones or tablets.
Scope Of The Report
Report Attributes
Report Details
Report Title
Digital Advertising Platforms Market Research Report
By Type
Search Advertising Software, Display Advertising Software, Mobile Advertising Software, Social Advertising Software, Video Advertising Software, Cross-Channel Advertising Software
By Application
Industrial, Commercial, Education, Others
By Companies
Kenshoo, Adobe, Facebook, Twitter, LinkedIn, Sizmek, Yahoo!, Choozle, MediaMath, AdRoll, Rocket Fuel, Rubicon Project, Google (Alphabet), ONE by AOL, OpenX, Oath Inc.(BrightRoll), InMobi Technologies, Sovrn Holdings
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
191
Number of Tables & Figures
134
Customization Available
Yes, the report can be customized as per your need.
Global Digital Advertising Platforms Market Report Segments:
The global Digital Advertising Platforms market is segmented on the basis of:
Types
Search Advertising Software, Display Advertising Software, Mobile Advertising Software, Social Advertising Software, Video Advertising Software, Cross-Channel Advertising Software
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Industrial, Commercial, Education, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Kenshoo
- Adobe
- Facebook
- Twitter
- LinkedIn
- Sizmek
- Yahoo!
- Choozle
- MediaMath
- AdRoll
- Rocket Fuel
- Rubicon Project
- Google (Alphabet)
- ONE by AOL
- OpenX
- Oath Inc.(BrightRoll)
- InMobi Technologies
- Sovrn Holdings
Highlights of The Digital Advertising Platforms Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Search Advertising Software
- Display Advertising Software
- Mobile Advertising Software
- Social Advertising Software
- Video Advertising Software
- Cross-Channel Advertising Software
- By Application:
- Industrial
- Commercial
- Education
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Digital Advertising Platforms Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Digital advertising platforms are online tools that help businesses target and reach a specific audience with their ads. They allow businesses to create custom ads, track the effectiveness of their campaigns, and receive real-time feedback on how to improve them.
Some of the major companies in the digital advertising platforms market are Kenshoo, Adobe, Facebook, Twitter, LinkedIn, Sizmek, Yahoo!, Choozle, MediaMath, AdRoll, Rocket Fuel, Rubicon Project, Google (Alphabet), ONE by AOL, OpenX, Oath Inc.(BrightRoll), InMobi Technologies, Sovrn Holdings.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Digital Advertising Platforms Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Digital Advertising Platforms Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Digital Advertising Platforms Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Digital Advertising Platforms Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Digital Advertising Platforms Market Size & Forecast, 2020-2028
4.5.1 Digital Advertising Platforms Market Size and Y-o-Y Growth
4.5.2 Digital Advertising Platforms Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Search Advertising Software
5.2.2 Display Advertising Software
5.2.3 Mobile Advertising Software
5.2.4 Social Advertising Software
5.2.5 Video Advertising Software
5.2.6 Cross-Channel Advertising Software
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Industrial
6.2.2 Commercial
6.2.3 Education
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Digital Advertising Platforms Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Digital Advertising Platforms Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Search Advertising Software
9.6.2 Display Advertising Software
9.6.3 Mobile Advertising Software
9.6.4 Social Advertising Software
9.6.5 Video Advertising Software
9.6.6 Cross-Channel Advertising Software
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Industrial
9.10.2 Commercial
9.10.3 Education
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Search Advertising Software
10.6.2 Display Advertising Software
10.6.3 Mobile Advertising Software
10.6.4 Social Advertising Software
10.6.5 Video Advertising Software
10.6.6 Cross-Channel Advertising Software
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Industrial
10.10.2 Commercial
10.10.3 Education
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Search Advertising Software
11.6.2 Display Advertising Software
11.6.3 Mobile Advertising Software
11.6.4 Social Advertising Software
11.6.5 Video Advertising Software
11.6.6 Cross-Channel Advertising Software
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Industrial
11.10.2 Commercial
11.10.3 Education
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Search Advertising Software
12.6.2 Display Advertising Software
12.6.3 Mobile Advertising Software
12.6.4 Social Advertising Software
12.6.5 Video Advertising Software
12.6.6 Cross-Channel Advertising Software
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Industrial
12.10.2 Commercial
12.10.3 Education
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Search Advertising Software
13.6.2 Display Advertising Software
13.6.3 Mobile Advertising Software
13.6.4 Social Advertising Software
13.6.5 Video Advertising Software
13.6.6 Cross-Channel Advertising Software
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Industrial
13.10.2 Commercial
13.10.3 Education
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Digital Advertising Platforms Market: Competitive Dashboard
14.2 Global Digital Advertising Platforms Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Kenshoo
14.3.2 Adobe
14.3.3 Facebook
14.3.4 Twitter
14.3.5 LinkedIn
14.3.6 Sizmek
14.3.7 Yahoo!
14.3.8 Choozle
14.3.9 MediaMath
14.3.10 AdRoll
14.3.11 Rocket Fuel
14.3.12 Rubicon Project
14.3.13 Google (Alphabet)
14.3.14 ONE by AOL
14.3.15 OpenX
14.3.16 Oath Inc.(BrightRoll)
14.3.17 InMobi Technologies
14.3.18 Sovrn Holdings
