Market Overview:
The global digital audio advertising software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for digital audio advertising software from large enterprises and SMEs across different regions. Additionally, the growing trend of online and mobile shopping is also contributing to the growth of this market. On the basis of type, the global digital audio advertising software market can be segmented into cloud-based and on-premises. The cloud-based segment is expected to grow at a higher CAGR than the on-premises segment during the forecast period from 2018 to 2030.
Product Definition:
Digital audio advertising software is a type of program that allows businesses to create, manage, and monitor digital audio ads. These ads can be played on websites, in apps, or on streaming services. Digital audio advertising software is important because it enables businesses to reach a large audience with their marketing messages quickly and easily.
Cloud Based:
Cloud based digital audio advertising software is a type of online advertising that allows the management and transmission of advertisements by using streaming media. The major benefit offered by this type of online advertisement is that it can be played on any device, irrespective of whether or not the user has a Media Player installed on his system. This makes cloud based digital audio advertising software an ideal choice for users who do not have access to a Media Player.
On Premises:
On Premises (OP) is a software-based system that enables the end-users to integrate audio advertising into their existing systems. It offers benefits such as easy integration with other digital products and services, control over content, and high conversion rates. The major benefit of OP is that it can be customized according to the needs of different customers; thus increasing its adoption rate in digital audio advertising software market.
Application Insights:
The large enterprises segment accounted for the largest revenue share of over 60% in 2017. The segment is expected to continue its dominance over the forecast period owing to factors such as extensive digital audio advertising infrastructure, high usage rates and a large number of customers worldwide.
The SMEs' application segment is expected to witness significant growth during the forecast period owing to increasing penetration of digital audio advertising in emerging economies such as India, China and Brazil. Digital audio advertisements are considered beneficial for both small businesses and consumers as it allows them access information from various sources through one single interface, which reduces confusion about different brands. This factor will propel demand over the coming years.
Regional Analysis:
North America is expected to be the largest regional market over the forecast period owing to early adoption of advanced technologies. The U.S., in particular, has been witnessing a significant increase in spending on digital audio advertising as a result of increased use of online media for advertising purposes. Furthermore, presence of major technology players and high disposable income are some other factors driving growth in this region.
Asia Pacific is estimated to be the fastest-growing region from 2018 to 2030 due to increasing number and scope of digital audio advertisements across emerging countries such as China and India along with growing penetration of smartphones & tablets among users. Moreover, rising demand for music streaming services over traditional ones will also drive growth during the forecast period. Additionally, increasing investments by global technology companies such as Google Inc.; Samsung Electronics Co., Ltd; Sony Corporation; LG Electronics Inc.; Microsoft Corporation; Volkswagen Group; Panasonic Corporation; Hyundai Mobis Korea Co., Ltd.; NTT Docomo Europe plc.
Growth Factors:
- Increasing demand for digital audio advertising from small and medium businesses (SMBs)
- Rising number of online users preferring audio content over other forms of content
- Proliferation of connected devices and the growing trend of multi-screening
- Emergence of programmatic buying and selling of digital audio advertising inventory
- Growing popularity of podcasting
Scope Of The Report
Report Attributes
Report Details
Report Title
Digital Audio Advertising Software Market Research Report
By Type
Cloud Based, On Premises
By Application
Large Enterprises, SMEs
By Companies
AdsWizz, Centro, AI Music, Audio.Ad, Audion, Choozle, DAX, Frequency, Targetspot, Triton Digital
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
238
Number of Tables & Figures
167
Customization Available
Yes, the report can be customized as per your need.
Global Digital Audio Advertising Software Market Report Segments:
The global Digital Audio Advertising Software market is segmented on the basis of:
Types
Cloud Based, On Premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- AdsWizz
- Centro
- AI Music
- Audio.Ad
- Audion
- Choozle
- DAX
- Frequency
- Targetspot
- Triton Digital
Highlights of The Digital Audio Advertising Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- On Premises
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Digital Audio Advertising Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Digital Audio Advertising Software (DAA) is a software application that helps businesses target and advertise to listeners of digital audio content. DAA can help identify and track the listening habits of individual listeners, as well as their interests and demographics. This information can then be used to create targeted ads that are more likely to appeal to those individuals.
Some of the major players in the digital audio advertising software market are AdsWizz, Centro, AI Music, Audio.Ad, Audion, Choozle, DAX, Frequency, Targetspot, Triton Digital.
The digital audio advertising software market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Digital Audio Advertising Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Digital Audio Advertising Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Digital Audio Advertising Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Digital Audio Advertising Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Digital Audio Advertising Software Market Size & Forecast, 2018-2028
4.5.1 Digital Audio Advertising Software Market Size and Y-o-Y Growth
4.5.2 Digital Audio Advertising Software Market Absolute $ Opportunity
Chapter 5 Global Digital Audio Advertising Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Digital Audio Advertising Software Market Size Forecast by Type
5.2.1 Cloud Based
5.2.2 On Premises
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Digital Audio Advertising Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Digital Audio Advertising Software Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Digital Audio Advertising Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Digital Audio Advertising Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Digital Audio Advertising Software Analysis and Forecast
9.1 Introduction
9.2 North America Digital Audio Advertising Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Digital Audio Advertising Software Market Size Forecast by Type
9.6.1 Cloud Based
9.6.2 On Premises
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Digital Audio Advertising Software Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Digital Audio Advertising Software Analysis and Forecast
10.1 Introduction
10.2 Europe Digital Audio Advertising Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Digital Audio Advertising Software Market Size Forecast by Type
10.6.1 Cloud Based
10.6.2 On Premises
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Digital Audio Advertising Software Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Digital Audio Advertising Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Digital Audio Advertising Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Digital Audio Advertising Software Market Size Forecast by Type
11.6.1 Cloud Based
11.6.2 On Premises
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Digital Audio Advertising Software Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Digital Audio Advertising Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Digital Audio Advertising Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Digital Audio Advertising Software Market Size Forecast by Type
12.6.1 Cloud Based
12.6.2 On Premises
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Digital Audio Advertising Software Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Digital Audio Advertising Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Digital Audio Advertising Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Digital Audio Advertising Software Market Size Forecast by Type
13.6.1 Cloud Based
13.6.2 On Premises
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Digital Audio Advertising Software Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Digital Audio Advertising Software Market: Competitive Dashboard
14.2 Global Digital Audio Advertising Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 AdsWizz
14.3.2 Centro
14.3.3 AI Music
14.3.4 Audio.Ad
14.3.5 Audion
14.3.6 Choozle
14.3.7 DAX
14.3.8 Frequency
14.3.9 Targetspot
14.3.10 Triton Digital
