Market Overview:
The global digital coupon product market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing adoption of digital coupons by consumers and retailers across the globe. In addition, the growing demand for online coupon codes and printable coupons is also contributing to the growth of this market. On the basis of type, ECoupons are expected to account for a major share of the global digital coupon product market during the forecast period. This can be attributed to their growing popularity among consumers as they offer convenience and easy redemption options.
Product Definition:
A digital coupon is a promotional code distributed to consumers through email, text message, or social media. The code is entered at checkout to redeem a discount on a purchase.
ECoupons:
eCoupons are digital coupons that can be printed from computers and mobile phones. They are usually found on the Internet and can be used in stores to get discounts on products. The major factor driving this market is the growing use of online shopping portals by consumers across the globe.
Online Coupon Codes:
Online coupon codes are short alphanumeric strings that can be entered at the checkout page of any online store to obtain discount on an item. The Online Coupon Codes have various applications in Digital Coupon Product market such as they can be used on mobile phones, computers, and tablets to obtain discounts while making online purchases. Also, these coupons can be printed and used for obtaining discounts at retail stores.
Application Insights:
The food and beverages segment accounted for the largest market share in 2017. The application of coupons has become a trend among consumers to save money while purchasing food and beverages. The growing e-commerce industry has further driven the growth of this segment as consumers prefer using digital products, such as online coupons, over paper or physical coupon because it is easier to use and print them out at home. Moreover, companies are also offering cash-on-delivery option through which customers can pay extra money if they want their order delivered on same day instead of waiting for next day delivery. This will help restaurants/food joints to improve their customer service by keeping queues shorter on busy days.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position throughout the forecast period owing to high demand for digital coupon products from U.S., which has a well-established e-commerce industry in the country. Moreover, growing adoption of online shopping by consumers due to ease of use and convenience offered by it is also driving growth in this region.
Asia Pacific is anticipated to witness significant growth over the forecast period owing to increasing internet penetration and changing consumer behavior towards online shopping resulting into increased sales through digital channels such as websites, mobile apps, social media platforms etc.; thereby creating immense potential for market expansion across this region. Furthermore, rapid development witnessed by emerging economies such as India and China are offering lucrative opportunities for industry participants who can provide cost effective solutions & services along with innovative products that meet customer needs; all these factors are expected positively impact regional market growth over next eight years till 2030 time frame).
Growth Factors:
- Increasing demand for online shopping and convenience: The growth of digital coupon product market is mainly driven by the increasing demand for online shopping and convenience. Coupons offered through digital channels are more convenient to use as they can be redeemed without having to clip or print them out.
- Proliferation of mobile devices and apps: The proliferation of mobile devices and apps has also helped in the growth of the digital coupon product market. With a growing number of people using smartphones and other mobile devices, there is a greater demand for coupons that can be redeemed through these devices. This has led to the development of innovative coupon redemption technologies such as barcode scanning, NFC, etc., which make it easier for consumers to redeem coupons quickly and easily.
- Rising consumer awareness about discounts and deals: Another key driver behind the growth of digital coupon product market is rising consumer awareness about discounts and deals available in the market place. In today’s competitive environment, retailers are offering more attractive discounts on their products in order to attract customers, which has resulted in an increase in consumer interest towards couponing activities..
Scope Of The Report
Report Attributes
Report Details
Report Title
Digital Coupon Product Market Research Report
By Type
ECoupons, Online Coupon Codes, Printable Coupons
By Application
Food & Beverages, Consumer Goods, Medical, Electronics & Semiconductor, Others
By Companies
Kroger, Pay-Less, Fry's, Ulta Beauty, JustSave Foods, Coca-Cola, P&G
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
222
Number of Tables & Figures
156
Customization Available
Yes, the report can be customized as per your need.
Global Digital Coupon Product Market Report Segments:
The global Digital Coupon Product market is segmented on the basis of:
Types
ECoupons, Online Coupon Codes, Printable Coupons
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Food & Beverages, Consumer Goods, Medical, Electronics & Semiconductor, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Kroger
- Pay-Less
- Fry's
- Ulta Beauty
- JustSave Foods
- Coca-Cola
- P&G
Highlights of The Digital Coupon Product Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- ECoupons
- Online Coupon Codes
- Printable Coupons
- By Application:
- Food & Beverages
- Consumer Goods
- Medical
- Electronics & Semiconductor
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Digital Coupon Product Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A digital coupon product is a service that allows customers to print out coupons from the internet. Customers can then use these coupons at participating stores.
Some of the major companies in the digital coupon product market are Kroger, Pay-Less, Fry's, Ulta Beauty, JustSave Foods, Coca-Cola, P&G.
The digital coupon product market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Digital Coupon Product Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Digital Coupon Product Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Digital Coupon Product Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Digital Coupon Product Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Digital Coupon Product Market Size & Forecast, 2018-2028
4.5.1 Digital Coupon Product Market Size and Y-o-Y Growth
4.5.2 Digital Coupon Product Market Absolute $ Opportunity
Chapter 5 Global Digital Coupon Product Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Digital Coupon Product Market Size Forecast by Type
5.2.1 ECoupons
5.2.2 Online Coupon Codes
5.2.3 Printable Coupons
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Digital Coupon Product Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Digital Coupon Product Market Size Forecast by Applications
6.2.1 Food & Beverages
6.2.2 Consumer Goods
6.2.3 Medical
6.2.4 Electronics & Semiconductor
6.2.5 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Digital Coupon Product Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Digital Coupon Product Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Digital Coupon Product Analysis and Forecast
9.1 Introduction
9.2 North America Digital Coupon Product Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Digital Coupon Product Market Size Forecast by Type
9.6.1 ECoupons
9.6.2 Online Coupon Codes
9.6.3 Printable Coupons
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Digital Coupon Product Market Size Forecast by Applications
9.10.1 Food & Beverages
9.10.2 Consumer Goods
9.10.3 Medical
9.10.4 Electronics & Semiconductor
9.10.5 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Digital Coupon Product Analysis and Forecast
10.1 Introduction
10.2 Europe Digital Coupon Product Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Digital Coupon Product Market Size Forecast by Type
10.6.1 ECoupons
10.6.2 Online Coupon Codes
10.6.3 Printable Coupons
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Digital Coupon Product Market Size Forecast by Applications
10.10.1 Food & Beverages
10.10.2 Consumer Goods
10.10.3 Medical
10.10.4 Electronics & Semiconductor
10.10.5 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Digital Coupon Product Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Digital Coupon Product Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Digital Coupon Product Market Size Forecast by Type
11.6.1 ECoupons
11.6.2 Online Coupon Codes
11.6.3 Printable Coupons
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Digital Coupon Product Market Size Forecast by Applications
11.10.1 Food & Beverages
11.10.2 Consumer Goods
11.10.3 Medical
11.10.4 Electronics & Semiconductor
11.10.5 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Digital Coupon Product Analysis and Forecast
12.1 Introduction
12.2 Latin America Digital Coupon Product Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Digital Coupon Product Market Size Forecast by Type
12.6.1 ECoupons
12.6.2 Online Coupon Codes
12.6.3 Printable Coupons
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Digital Coupon Product Market Size Forecast by Applications
12.10.1 Food & Beverages
12.10.2 Consumer Goods
12.10.3 Medical
12.10.4 Electronics & Semiconductor
12.10.5 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Digital Coupon Product Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Digital Coupon Product Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Digital Coupon Product Market Size Forecast by Type
13.6.1 ECoupons
13.6.2 Online Coupon Codes
13.6.3 Printable Coupons
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Digital Coupon Product Market Size Forecast by Applications
13.10.1 Food & Beverages
13.10.2 Consumer Goods
13.10.3 Medical
13.10.4 Electronics & Semiconductor
13.10.5 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Digital Coupon Product Market: Competitive Dashboard
14.2 Global Digital Coupon Product Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Kroger
14.3.2 Pay-Less
14.3.3 Fry's
14.3.4 Ulta Beauty
14.3.5 JustSave Foods
14.3.6 Coca-Cola
14.3.7 P&G
