Market Overview:
The global digital intelligence platform market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth of the market can be attributed to the increasing demand for digital intelligence platforms from large enterprises and SMEs across different regions. Additionally, the growing need for data management and analytics solutions is also contributing to the growth of this market.
Product Definition:
Digital Intelligence Platform is a technology that allows businesses to collect and analyze large amounts of data in order to understand how customers interact with their digital properties. It helps organizations make better business decisions by understanding customer behavior and preferences.
Analytics:
The global analytics, it's usage and growth factor in the Digital Intelligence Platform market size was valued at USD 6.5 billion in 2015. The industry is expected to witness a significant growth owing to increasing demand for big data solutions and adoption of Internet of Things (IoT) across different verticals such as retail, manufacturing, healthcare & life sciences, telecom & IT among others.
Data Management:
Data management is the process of organizing, storing, and retrieving information. It involves extraction of meaningful insights from data and applying those in new situations. Data management includes techniques for extracting relevant data from unstructured text such as emails, web pages, social media posts etc., cleaningse raw data into useful formats and then putting it together to form analytical reports.
Application Insights:
The large enterprises segment accounted for the largest market share in 2017. The growth of this segment can be attributed to factors such as increasing adoption of GIS, growing need for managing spatial data and rising demand from end users. Furthermore, the need to manage critical information and increase productivity is driving large enterprises towards digital intelligence platform implementation.
Small & medium-sized enterprises (SMEs) are projected to register the highest CAGR over the forecast period owing to factors such as easy access to digital technologies coupled with a low budget investment required by these businesses.
Regional Analysis:
North America dominated the global market in 2017. North America is home to several large enterprises as well as SMEs that are increasingly adopting digital intelligence platforms. The U.S., being a developed economy, has witnessed high adoption of analytics and other digital intelligence tools over the last few years, which is expected to continue over the forecast period.
Growth Factors:
- Increasing demand for big data and analytics: The digital intelligence platform market is expected to grow at a CAGR of around 26% during the forecast period. This is due to the increasing demand for big data and analytics solutions, which are used to derive insights from large volumes of data.
- Proliferation of IoT devices: The number of IoT devices is expected to grow at a CAGR of around 31% during the forecast period. This will create new opportunities for digital intelligence platform vendors as they can use these devices to collect more data for analysis.
- Emergence of AI and machine learning: AI and machine learning are becoming increasingly important in deriving insights from large volumes of data. This is creating new opportunities for digital intelligence platform vendors as they can use these technologies to improve their products offerings..
Scope Of The Report
Report Attributes
Report Details
Report Title
Digital Intelligence Platform Market Research Report
By Type
Analytics, Data Management, Engagement Optimization
By Application
Large Enterprises, Small & Medium Enterprises (SMEs)
By Companies
Adobe Systems, IBm, SAS Institute, Google, Evergage, Mixpanel, Optimizely, Webtrekk, New Relic, Localytics, Cxense
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
131
Number of Tables & Figures
92
Customization Available
Yes, the report can be customized as per your need.
Global Digital Intelligence Platform Market Report Segments:
The global Digital Intelligence Platform market is segmented on the basis of:
Types
Analytics, Data Management, Engagement Optimization
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, Small & Medium Enterprises (SMEs)
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Adobe Systems
- IBm
- SAS Institute
- Google
- Evergage
- Mixpanel
- Optimizely
- Webtrekk
- New Relic
- Localytics
- Cxense
Highlights of The Digital Intelligence Platform Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Analytics
- Data Management
- Engagement Optimization
- By Application:
- Large Enterprises
- Small & Medium Enterprises (SMEs)
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Digital Intelligence Platform Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Digital Intelligence Platform (DIP) is a cloud-based platform that helps organizations automate the process of extracting actionable intelligence from data. DIP automates the extraction of insights and knowledge from data, making it easier for organizations to make informed decisions.
Some of the key players operating in the digital intelligence platform market are Adobe Systems, IBm, SAS Institute, Google, Evergage, Mixpanel, Optimizely, Webtrekk, New Relic, Localytics, Cxense.
The digital intelligence platform market is expected to grow at a compound annual growth rate of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Digital Intelligence Platform Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Digital Intelligence Platform Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Digital Intelligence Platform Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Digital Intelligence Platform Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Digital Intelligence Platform Market Size & Forecast, 2020-2028
4.5.1 Digital Intelligence Platform Market Size and Y-o-Y Growth
4.5.2 Digital Intelligence Platform Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Analytics
5.2.2 Data Management
5.2.3 Engagement Optimization
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 Small & Medium Enterprises (SMEs)
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Digital Intelligence Platform Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Digital Intelligence Platform Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Analytics
9.6.2 Data Management
9.6.3 Engagement Optimization
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 Small & Medium Enterprises (SMEs)
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Analytics
10.6.2 Data Management
10.6.3 Engagement Optimization
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 Small & Medium Enterprises (SMEs)
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Analytics
11.6.2 Data Management
11.6.3 Engagement Optimization
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 Small & Medium Enterprises (SMEs)
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Analytics
12.6.2 Data Management
12.6.3 Engagement Optimization
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 Small & Medium Enterprises (SMEs)
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Analytics
13.6.2 Data Management
13.6.3 Engagement Optimization
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 Small & Medium Enterprises (SMEs)
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Digital Intelligence Platform Market: Competitive Dashboard
14.2 Global Digital Intelligence Platform Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Adobe Systems
14.3.2 IBm
14.3.3 SAS Institute
14.3.4 Google
14.3.5 Evergage
14.3.6 Mixpanel
14.3.7 Optimizely
14.3.8 Webtrekk
14.3.9 New Relic
14.3.10 Localytics
14.3.11 Cxense
