Market Overview:
The global digital retail market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing penetration of internet and smartphones, rising adoption of e-commerce by retailers, and growing demand for omni-channel retailing. In terms of type, the search ads segment is expected to account for the largest share of the global digital retail market in 2018. This segment is projected to grow at a CAGR of 11% during the forecast period. The display ads segment is projected to grow at a CAGR of 10% during the same period. In terms of application, desktop is expected to account for the largest share in 2018; however, mobile commerce is projected to grow at a higher rate duringthe forecast period.
Product Definition:
Digital Retail is the term used to describe the buying and selling of goods and services through digital channels such as the Internet, mobile devices, and other electronic means. The importance of Digital Retail is that it allows consumers to purchase items without having to leave their homes or offices. Additionally, Digital Retail provides businesses with a way to reach more customers and sell more products.
Search Ads:
Search ads are paid advertisements that appear as search results. They are displayed on the right-hand side of the screen while searching for products on online marketplaces like Amazon, eBay, and Walmart.com among others. The main aim of these ads is to promote a product or service in a bid to get consumers to view it more closely and make a purchase eventually leading to sales conversion.
Display Ads:
Display ads are visual advertisements that appear on the screen of a mobile, tablet or desktop computer, TV, and other electronic devices. They differ from banner ads in terms of size and duration. Banner ads are usually large (usually over a thousand pixels wide by over a hundred tall) and they usually stay on the screen for a short duration (5-30 seconds).
Application Insights:
The desktop application segment dominated the global digital retail market in 2017. The growth of this segment can be attributed to factors such as increasing consumer preference for in-store shopping due to convenience and availability of stockists near their location. Furthermore, high adoption of smartphones has led consumers to prefer mobile applications over the traditional website for purchasing products. This trend is expected to continue over the forecast period, driving demand from 2018 to 2030.
The mobile application segment is anticipated register a significant CAGR during the forecast period owing to increased usage by consumers who shop frequently on trips and holidays away from home or office locations. Moreover, retailers are increasingly using m-commerce platforms that offer features such as store locator and deals alerts which result in increased engagement with customers resulting in higher revenue generation through e-commerce channels on a global level.
Regional Analysis:
North America dominated the global market in 2017. The growth of e-commerce in this region is attributed to various factors such as high internet penetration, early adoption of digital technologies, and a large number of players operating online or offline. Moreover, the U.S.-based companies are among the top leaders in terms of revenue generated through online channels across all regions globally.
Asia Pacific is expected to emerge as one of the most lucrative markets over the forecast period owing to increasing internet users and smartphone penetration rates across countries like India and China. Furthermore, an increase in spending on mobile devices has also been observed among consumers shopping for digital retail solutions for both B2C and B2B needs (business-to-consumer sales). Companies can capitalize on these trends by offering their products/services through multiple touchpoints at once thereby gaining higher customer reachability with less investment required per user (acquisition).
Growth Factors:
- Increasing penetration of internet and smartphones
- Rising disposable income of consumers
- Emergence of new retail formats such as online marketplaces and social commerce
- Proliferation of big data and analytics, which is helping retailers to better understand customer behavior and preferences
- Growing demand for customized products and services
Scope Of The Report
Report Attributes
Report Details
Report Title
Digital Retail Market Research Report
By Type
Search Ads, Display Ads, Social Media, Email marketing, Others
By Application
Desktop, Mobile
By Companies
Alphabet, AT&T, Twitter, Verizon, Facebook, Microsoft, Alibaba, Amazon, Baidu, Apple, Applovin Corporation, Tencent, Sina, IBM, Oracle
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
225
Number of Tables & Figures
158
Customization Available
Yes, the report can be customized as per your need.
Global Digital Retail Market Report Segments:
The global Digital Retail market is segmented on the basis of:
Types
Search Ads, Display Ads, Social Media, Email marketing, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Desktop, Mobile
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Alphabet
- AT&T
- Twitter
- Verizon
- Facebook
- Microsoft
- Alibaba
- Amazon
- Baidu
- Apple
- Applovin Corporation
- Tencent
- Sina
- IBM
- Oracle
Highlights of The Digital Retail Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Search Ads
- Display Ads
- Social Media
- Email marketing
- Others
- By Application:
- Desktop
- Mobile
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Digital Retail Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Digital retail is a term used to describe the sale of products and services over the internet. This can include items such as books, music, movies, and software. Digital retailers often offer lower prices than traditional retailers, making them attractive to consumers.
Some of the key players operating in the digital retail market are Alphabet, AT&T, Twitter, Verizon, Facebook, Microsoft, Alibaba, Amazon, Baidu, Apple, Applovin Corporation, Tencent, Sina, IBM, Oracle.
The digital retail market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Digital Retail Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Digital Retail Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Digital Retail Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Digital Retail Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Digital Retail Market Size & Forecast, 2018-2028
4.5.1 Digital Retail Market Size and Y-o-Y Growth
4.5.2 Digital Retail Market Absolute $ Opportunity
Chapter 5 Global Digital Retail Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Digital Retail Market Size Forecast by Type
5.2.1 Search Ads
5.2.2 Display Ads
5.2.3 Social Media
5.2.4 Email marketing
5.2.5 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Digital Retail Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Digital Retail Market Size Forecast by Applications
6.2.1 Desktop
6.2.2 Mobile
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Digital Retail Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Digital Retail Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Digital Retail Analysis and Forecast
9.1 Introduction
9.2 North America Digital Retail Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Digital Retail Market Size Forecast by Type
9.6.1 Search Ads
9.6.2 Display Ads
9.6.3 Social Media
9.6.4 Email marketing
9.6.5 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Digital Retail Market Size Forecast by Applications
9.10.1 Desktop
9.10.2 Mobile
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Digital Retail Analysis and Forecast
10.1 Introduction
10.2 Europe Digital Retail Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Digital Retail Market Size Forecast by Type
10.6.1 Search Ads
10.6.2 Display Ads
10.6.3 Social Media
10.6.4 Email marketing
10.6.5 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Digital Retail Market Size Forecast by Applications
10.10.1 Desktop
10.10.2 Mobile
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Digital Retail Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Digital Retail Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Digital Retail Market Size Forecast by Type
11.6.1 Search Ads
11.6.2 Display Ads
11.6.3 Social Media
11.6.4 Email marketing
11.6.5 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Digital Retail Market Size Forecast by Applications
11.10.1 Desktop
11.10.2 Mobile
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Digital Retail Analysis and Forecast
12.1 Introduction
12.2 Latin America Digital Retail Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Digital Retail Market Size Forecast by Type
12.6.1 Search Ads
12.6.2 Display Ads
12.6.3 Social Media
12.6.4 Email marketing
12.6.5 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Digital Retail Market Size Forecast by Applications
12.10.1 Desktop
12.10.2 Mobile
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Digital Retail Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Digital Retail Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Digital Retail Market Size Forecast by Type
13.6.1 Search Ads
13.6.2 Display Ads
13.6.3 Social Media
13.6.4 Email marketing
13.6.5 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Digital Retail Market Size Forecast by Applications
13.10.1 Desktop
13.10.2 Mobile
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Digital Retail Market: Competitive Dashboard
14.2 Global Digital Retail Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Alphabet
14.3.2 AT&T
14.3.3 Twitter
14.3.4 Verizon
14.3.5 Facebook
14.3.6 Microsoft
14.3.7 Alibaba
14.3.8 Amazon
14.3.9 Baidu
14.3.10 Apple
14.3.11 Applovin Corporation
14.3.12 Tencent
14.3.13 Sina
14.3.14 IBM
14.3.15 Oracle
