Market Overview:
The global digital TV and video market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for digital content, rising penetration of smart devices, and growing trend of online streaming. Based on type, the SVOD segment is expected to account for the largest share of the global digital TV and video market in 2018. This segment is projected to grow at a CAGR of 11.8% during the forecast period from 2018 to 2030. The growth in this segment can be attributed to factors such as increasing demand for over-the-top (OTT) services and rising number of subscription-based services. Based on application, smartphones are expected to account for the largest share of the global digital TV and video market in 2018.
Product Definition:
Digital TV and Video is the term used to describe television and video content that has been encoded into digital format. This content can be delivered through traditional broadcast or cable networks, or it can be distributed over the internet. The main advantage of digital delivery is that it allows for a much higher quality image and sound than traditional analog formats. It also enables new features such as interactive menus, enhanced programming guides, and on-demand streaming of movies and TV shows.
SVOD:
Subscription video on demand (SVOD) is a subscription-based service that delivers programs and films via the internet or television. It has been gaining popularity due to its flexibility, convenience, and cost-effectiveness. Subscription video on demand services are provided by cable operators as well as over the top (OTT) providers such as Netflix Inc.,Hulu Plus LLC,and Amazon Prime Video.
TVOD:
TVOD stands for Total Visibility and is a measure of the volume of data that can be transmitted in one second over an entire channel. It is used as a parameter to determine video quality. The TVOD measurement reflects the total amount of data that can be processed by all devices connected to the network at any given time, including audio, video and sub-video streams.
It also includes information carried by digital signals (e.g.
Application Insights:
The connected TV segment is anticipated to witness the highest growth over the forecast period. Connected TVs are gaining traction as an entertainment medium owing to their ability to access a wide range of digital content, including video-on-demand (VOD) and audio streaming services. The global connected TV market was valued at more than USD 100 billion in 2017 and is expected to reach nearly USD 180 billion by 2030 growing at a CAGR of XX% from 2018 to 2030.
Mobile phones are widely used for watching videos on tablets or computers via apps such as Netflix, YouTube, Amazon Prime Video or Hulu. Moreover, users can also watch videos directly on their mobile phones through web applications that have been installed on smart devices such as Samsung Galaxy S8/S8+/S7 Edge/Edge+ and Google Pixel 2 XL running Android 7 Nougat OS or later versions.
Regional Analysis:
The Asia Pacific region dominated the global market in 2017 and is expected to continue its dominance over the forecast period. The growth can be attributed to increasing penetration of digital platforms such as smartphones, tablets, and personal computers. Furthermore, rising demand for high-speed internet services has led to an increase in IPTV subscribers across this region.
North America accounted for a significant share of global revenue owing to growing adoption of OTT media services such as Netflix and Hulu among others. Moreover, growing trend toward cord-cutting is also anticipated to contribute significantly toward regional growth over the forecast period.
Growth Factors:
- Increasing demand for video content: The increasing demand for video content is one of the primary growth drivers for the digital TV and video market. This is because users are increasingly consuming videos on various devices such as smartphones, tablets, and PCs. In addition, the growing popularity of over-the-top (OTT) services has also contributed to the increasing demand for video content.
- Proliferation of connected devices: The proliferation of connected devices is another key growth driver for the digital TV and video market. This is because users are increasingly using multiple devices to consume videos. In addition, rising sales of smart TVs and other connected devices are also contributing to the growth of this market.
- Emergence of new streaming technologies: The emergence of new streaming technologies such as 4K Ultra HD (UHD) and high dynamic range (HDR) is another major factor that is driving the growth of this market . These technologies offer better quality videos with enhanced viewing experience which in turn has led to an increase in their adoption by consumers worldwide .
Scope Of The Report
Report Attributes
Report Details
Report Title
Digital TV and Video Market Research Report
By Type
SVOD, TVOD, FVOD, IPTV
By Application
Smartphone, Tablet, Desktop and Laptop PCs, Connected TV
By Companies
Amazon, ATandT, BBC (British Broadcasting Corporation), BT, Comcast, HBO (Home Box Office), Hulu, iFlix, Netflix, Roku, Sky, YouTube
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
179
Number of Tables & Figures
126
Customization Available
Yes, the report can be customized as per your need.
Global Digital TV and Video Market Report Segments:
The global Digital TV and Video market is segmented on the basis of:
Types
SVOD, TVOD, FVOD, IPTV
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Smartphone, Tablet, Desktop and Laptop PCs, Connected TV
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Amazon
- ATandT
- BBC (British Broadcasting Corporation)
- BT
- Comcast
- HBO (Home Box Office)
- Hulu
- iFlix
- Netflix
- Roku
- Sky
- YouTube
Highlights of The Digital TV and Video Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- SVOD
- TVOD
- FVOD
- IPTV
- By Application:
- Smartphone
- Tablet
- Desktop and Laptop PCs
- Connected TV
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Digital TV and Video Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Digital TV and Video is a technology that allows broadcasters to send digital signals over the air. This technology enables viewers to watch television shows, movies, and other content on their TVs in high definition.
Some of the major players in the digital tv and video market are Amazon, ATandT, BBC (British Broadcasting Corporation), BT, Comcast, HBO (Home Box Office), Hulu, iFlix, Netflix, Roku, Sky, YouTube.
The digital tv and video market is expected to register a CAGR of 10.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Digital TV and Video Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Digital TV and Video Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Digital TV and Video Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Digital TV and Video Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Digital TV and Video Market Size & Forecast, 2020-2028
4.5.1 Digital TV and Video Market Size and Y-o-Y Growth
4.5.2 Digital TV and Video Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 SVOD
5.2.2 TVOD
5.2.3 FVOD
5.2.4 IPTV
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Smartphone
6.2.2 Tablet
6.2.3 Desktop and Laptop PCs
6.2.4 Connected TV
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Digital TV and Video Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Digital TV and Video Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 SVOD
9.6.2 TVOD
9.6.3 FVOD
9.6.4 IPTV
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Smartphone
9.10.2 Tablet
9.10.3 Desktop and Laptop PCs
9.10.4 Connected TV
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 SVOD
10.6.2 TVOD
10.6.3 FVOD
10.6.4 IPTV
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Smartphone
10.10.2 Tablet
10.10.3 Desktop and Laptop PCs
10.10.4 Connected TV
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 SVOD
11.6.2 TVOD
11.6.3 FVOD
11.6.4 IPTV
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Smartphone
11.10.2 Tablet
11.10.3 Desktop and Laptop PCs
11.10.4 Connected TV
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 SVOD
12.6.2 TVOD
12.6.3 FVOD
12.6.4 IPTV
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Smartphone
12.10.2 Tablet
12.10.3 Desktop and Laptop PCs
12.10.4 Connected TV
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 SVOD
13.6.2 TVOD
13.6.3 FVOD
13.6.4 IPTV
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Smartphone
13.10.2 Tablet
13.10.3 Desktop and Laptop PCs
13.10.4 Connected TV
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Digital TV and Video Market: Competitive Dashboard
14.2 Global Digital TV and Video Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Amazon
14.3.2 ATandT
14.3.3 BBC (British Broadcasting Corporation)
14.3.4 BT
14.3.5 Comcast
14.3.6 HBO (Home Box Office)
14.3.7 Hulu
14.3.8 iFlix
14.3.9 Netflix
14.3.10 Roku
14.3.11 Sky
14.3.12 YouTube
