Market Overview:
The global digital video advertising market is expected to grow at a CAGR of over 16% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing penetration of internet and smartphones, growing demand for video content, and rising adoption of programmatic buying. In terms of type, the in-stream video ad segment is expected to account for a major share of the global digital video advertising market during the forecast period. This can be attributed to the growing demand for online videos across different industries and regions. By application, retail is expected to account for a major share of the global digital video advertising market during the forecast period.
Product Definition:
Digital Video Advertising is the process of using online video to promote a product or service. It is an important form of advertising because it allows businesses to reach a large audience with their message. Digital video advertising can be used to promote a new product or service, or to increase awareness for an existing product or service.
In-stream Video Ad:
In-stream video ad is a type of digital video advertising which appears in the form of a hyperlink within the content stream. It's an innovative and effective way to promote any product or service by linking it to different content or events taking place in the video itself. In-stream ads are also known as pop-ups, they appear over the top of other videos when users are watching YouTube, Google Video, Hulu Plus among others.
Out-stream Video Ad:
Out-stream video ad is a transparent digital video advertisement that is played in between other videos on YouTube and Vevo. It's an effective way to promote brands and products as it blends into the background of the content being watched. The advertisements are targeted based on viewers' preferences, which helps marketers to deliver customized ads to their target customers.
The global out-stream video ad market size was valued at USD 1,15 billion in 2016.
Application Insights:
The retail segment accounted for the largest revenue share in 2017 and is anticipated to maintain its dominance over the forecast period. The growing e-commerce industry has created a need for video advertising, which is fueling the growth of this segment. Digital signage and interactive kiosks are being used at prominent locations in brick-and-mortar stores to promote products, services, and brands. Moreover, retailers are also trying to reach consumers directly through social media platforms by posting product advertisements there. This has led digital video advertising across all channels to become essential for marketing various products & services across different industries on a real time basis without spending much money as compared with television or other conventional forms of advertisement.
Automotive was another significant application that accounted for a considerable market share in 2017 owing to high adoption of connected car systems such as infotainment system with navigation/maps/graphics integrated into it along with advanced safety features such as emergency call function.
Regional Analysis:
North America dominated the global market in 2017. The growth of this region can be attributed to the presence of key digital video advertising platforms such as Google, Inc.; Apple Inc.; and Facebook. These companies are actively investing in developing new ad formats and technologies that would enhance the overall user experience. For instance, in September 2018, Apple launched a new ad format for its iAd platform called TV Advert which enables users to create ads with sound and image across all iOS devices including iPad, iPhone, and iPod Touch.
Asia Pacific is expected to witness significant growth over the forecast period owing to increasing internet penetration rates coupled with rising disposable income levels among consumers especially in India & China; hence opening up numerous opportunities for advertisers’ seeking commercial space on digital video screens worldwide.
Growth Factors:
- Increasing demand for video content: With the increase in internet penetration and the growing trend of online video consumption, businesses are shifting their advertising budgets towards digital video advertising. This is because videos are more engaging and effective than traditional forms of advertising such as print or television ads.
- Rising number of social media users: Social media platforms offer a great opportunity for businesses to reach out to a large number of potential customers through digital video advertisements. The number of social media users is rising rapidly, especially in developing countries, providing ample growth opportunities for the digital video advertising market.
- Proliferation of connected devices: The proliferation of connected devices such as smartphones, tablets, and smart TVs has led to an increase in the viewership of online videos. This is providing a boost to the growth prospects of the digital video advertising market.
Scope Of The Report
Report Attributes
Report Details
Report Title
Digital Video Advertising Market Research Report
By Type
In-stream Video Ad, Out-stream Video Ad
By Application
Retail, Automotive, Financial Services, Telecom, Consumer Goods and Electronics, Media and Entertainment, Others
By Companies
Conversant, JW Player, Tremor International, Verizon Media, Viant Technology, Interactive Advertising Bureau, Buzzfeed, Mashable Vice, Facebook, Google, Yahoo, Microsoft, AOL
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
206
Number of Tables & Figures
145
Customization Available
Yes, the report can be customized as per your need.
Global Digital Video Advertising Market Report Segments:
The global Digital Video Advertising market is segmented on the basis of:
Types
In-stream Video Ad, Out-stream Video Ad
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, Automotive, Financial Services, Telecom, Consumer Goods and Electronics, Media and Entertainment, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Conversant
- JW Player
- Tremor International
- Verizon Media
- Viant Technology
- Interactive Advertising Bureau
- Buzzfeed
- Mashable Vice
- Facebook
- Google
- Yahoo
- Microsoft
- AOL
Highlights of The Digital Video Advertising Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- In-stream Video Ad
- Out-stream Video Ad
- By Application:
- Retail
- Automotive
- Financial Services
- Telecom
- Consumer Goods and Electronics
- Media and Entertainment
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Digital Video Advertising Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Digital video advertising is a form of online advertising that uses digital media to display ads. Digital video ads are typically placed on websites and can be served through ad networks, such as Google Adsense or Facebook Ads.
Some of the key players operating in the digital video advertising market are Conversant, JW Player, Tremor International, Verizon Media, Viant Technology, Interactive Advertising Bureau, Buzzfeed, Mashable Vice, Facebook, Google, Yahoo, Microsoft, AOL.
The digital video advertising market is expected to grow at a compound annual growth rate of 16%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Digital Video Advertising Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Digital Video Advertising Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Digital Video Advertising Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Digital Video Advertising Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Digital Video Advertising Market Size & Forecast, 2018-2028
4.5.1 Digital Video Advertising Market Size and Y-o-Y Growth
4.5.2 Digital Video Advertising Market Absolute $ Opportunity
Chapter 5 Global Digital Video Advertising Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Digital Video Advertising Market Size Forecast by Type
5.2.1 In-stream Video Ad
5.2.2 Out-stream Video Ad
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Digital Video Advertising Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Digital Video Advertising Market Size Forecast by Applications
6.2.1 Retail
6.2.2 Automotive
6.2.3 Financial Services
6.2.4 Telecom
6.2.5 Consumer Goods and Electronics
6.2.6 Media and Entertainment
6.2.7 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Digital Video Advertising Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Digital Video Advertising Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Digital Video Advertising Analysis and Forecast
9.1 Introduction
9.2 North America Digital Video Advertising Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Digital Video Advertising Market Size Forecast by Type
9.6.1 In-stream Video Ad
9.6.2 Out-stream Video Ad
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Digital Video Advertising Market Size Forecast by Applications
9.10.1 Retail
9.10.2 Automotive
9.10.3 Financial Services
9.10.4 Telecom
9.10.5 Consumer Goods and Electronics
9.10.6 Media and Entertainment
9.10.7 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Digital Video Advertising Analysis and Forecast
10.1 Introduction
10.2 Europe Digital Video Advertising Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Digital Video Advertising Market Size Forecast by Type
10.6.1 In-stream Video Ad
10.6.2 Out-stream Video Ad
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Digital Video Advertising Market Size Forecast by Applications
10.10.1 Retail
10.10.2 Automotive
10.10.3 Financial Services
10.10.4 Telecom
10.10.5 Consumer Goods and Electronics
10.10.6 Media and Entertainment
10.10.7 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Digital Video Advertising Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Digital Video Advertising Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Digital Video Advertising Market Size Forecast by Type
11.6.1 In-stream Video Ad
11.6.2 Out-stream Video Ad
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Digital Video Advertising Market Size Forecast by Applications
11.10.1 Retail
11.10.2 Automotive
11.10.3 Financial Services
11.10.4 Telecom
11.10.5 Consumer Goods and Electronics
11.10.6 Media and Entertainment
11.10.7 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Digital Video Advertising Analysis and Forecast
12.1 Introduction
12.2 Latin America Digital Video Advertising Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Digital Video Advertising Market Size Forecast by Type
12.6.1 In-stream Video Ad
12.6.2 Out-stream Video Ad
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Digital Video Advertising Market Size Forecast by Applications
12.10.1 Retail
12.10.2 Automotive
12.10.3 Financial Services
12.10.4 Telecom
12.10.5 Consumer Goods and Electronics
12.10.6 Media and Entertainment
12.10.7 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Digital Video Advertising Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Digital Video Advertising Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Digital Video Advertising Market Size Forecast by Type
13.6.1 In-stream Video Ad
13.6.2 Out-stream Video Ad
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Digital Video Advertising Market Size Forecast by Applications
13.10.1 Retail
13.10.2 Automotive
13.10.3 Financial Services
13.10.4 Telecom
13.10.5 Consumer Goods and Electronics
13.10.6 Media and Entertainment
13.10.7 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Digital Video Advertising Market: Competitive Dashboard
14.2 Global Digital Video Advertising Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Conversant
14.3.2 JW Player
14.3.3 Tremor International
14.3.4 Verizon Media
14.3.5 Viant Technology
14.3.6 Interactive Advertising Bureau
14.3.7 Buzzfeed
14.3.8 Mashable Vice
14.3.9 Facebook
14.3.10 Google
14.3.11 Yahoo
14.3.12 Microsoft
14.3.13 AOL
