Market Overview:
The global drinking-use matcha tea powder market is expected to register a CAGR of 5.8% during the forecast period, 2018-2030. The market growth can be attributed to the increasing demand for premium quality tea products and rising awareness about the health benefits of consuming matcha tea. Based on type, the market is segmented into low pricing, medium pricing and high pricing segments. The high pricing segment is expected to register a higher CAGR during the forecast period as compared to other segments, owing to the increasing demand for premium quality products. Based on application, the market is segmented into drinking tea, pastry, ice cream and beverage applications. The drinking tea application segment is expected to account for a major share of the global drinking-use matcha tea powder market in 2018. This can be attributed to factors such as rising consumer preference for healthy beverages and growing awareness about health benefits associated with consuming matcha tea regularly.
Product Definition:
Matcha tea powder is a finely ground, intense green tea used in traditional Japanese tea ceremonies. It is made by grinding whole green tea leaves into a fine powder.
Low Pricing:
Low pricing is a key factor that has been driving the global tea powder market. Tea powder is used for making various kinds of tea, which are consumed all over the world. The consumption of ready-to-drink beverages such as green tea has increased in recent years owing to changing lifestyles and rising health consciousness among consumers.
Medium Pricing:
Medium pricing is the pricing strategy applied when a company needs to set a price for its product that is in the middle between low and high pricing. The main aim of this strategy is to attract more consumers by making it affordable without compromising on quality. It also helps in increasing brand awareness among potential buyers, which may not be aware of some premium products but are familiar with some economical ones.
Application Insights:
The drinking tea application segment led the global market in 2017. This is attributed to the growing consumption of matcha tea powder in various functional beverages, such as energy drinks and smoothies. Furthermore, rising demand for healthy beverages owing to its antioxidant-rich properties is also expected to drive growth over the forecast period.
The beverage application segment accounted for a share of 22% in 2017 and is projected to grow at a significant rate over the forecast period. Growing awareness regarding health benefits associated with matcha tea has resulted in increased demand for these products as an alternative beverage, which can be used instead of conventional soft drinks or juices among other uses.
Matcha green tea offers numerous health benefits including weight loss, protection against cancer cells and cardiovascular diseases due largely to high chlorophyll content found naturally within it along with anti-oxidants that help reduce cell damage caused by free radicals present during physical activity or digestion process (R).
Regional Analysis:
Asia Pacific was the largest market for drinking-use matcha tea powder, accounting for more than 35% of the global revenue in 2017. The region is expected to witness a significant growth rate of 7.8% from 2018 to 2030 owing to increasing product consumption in countries such as Japan and India. In addition, growing health awareness among consumers will drive demand over the forecast period.
Japan accounted for approximately 70% of global consumption due to high popularity and easy availability at almost every grocery store across Japan as well as other Asian countries including China, Hong Kong, Singapore, Taiwan and Korea where there is a significant presence of Japanese companies manufacturing it or distributing it under their own brands name like ceremonial tea or Uji Tea Company (China), Genki (Japan) and Otsuka Foods (Korea). Moreover rising concerns regarding obesity have resulted in increased sales volume by various manufacturers who are targeting young adults with low prices aimed towards disposable income groups thereby boosting industry growth over the forecast period.
Growth Factors:
- Increasing awareness about the health benefits of drinking matcha tea is driving the growth of the market.
- The increasing popularity of green tea among health-conscious consumers is also contributing to the growth of this market.
- The rising demand for organic and natural products is another key factor that is fuelling the growth of this market.
- Growing disposable income and changing lifestyle preferences are also propelling the demand for drinking-use matcha tea powder globally.
Scope Of The Report
Report Attributes
Report Details
Report Title
Drinking-use Matcha Tea Powder Market Research Report
By Type
Low Pricing, Medium Pricing, High Pricing
By Application
Drinking Tea, Pastry, Ice Cream, Beverage
By Companies
Aiya, Marushichi Seicha, ShaoXing Royal Tea, Marukyu Koyamaen, ujimatcha, Yanoen, AOI Seicha, DoMatcha, Associated British Foods, Yamamotoyama, Encha, Mizuba Tea
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
129
Number of Tables & Figures
91
Customization Available
Yes, the report can be customized as per your need.
Global Drinking-use Matcha Tea Powder Market Report Segments:
The global Drinking-use Matcha Tea Powder market is segmented on the basis of:
Types
Low Pricing, Medium Pricing, High Pricing
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Drinking Tea, Pastry, Ice Cream, Beverage
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Aiya
- Marushichi Seicha
- ShaoXing Royal Tea
- Marukyu Koyamaen
- ujimatcha
- Yanoen
- AOI Seicha
- DoMatcha
- Associated British Foods
- Yamamotoyama
- Encha
- Mizuba Tea
Highlights of The Drinking-use Matcha Tea Powder Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Low Pricing
- Medium Pricing
- High Pricing
- By Application:
- Drinking Tea
- Pastry
- Ice Cream
- Beverage
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Drinking-use Matcha Tea Powder Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Drinking-use Matcha Tea Powder is a powdered form of green tea that is used as a beverage. It has been ground to a fine powder and typically contains around 10% caffeine, which makes it an effective stimulant. Drinking-use Matcha Tea Powder can be added to hot or cold drinks, such as coffee, tea, or milk.
Some of the key players operating in the drinking-use matcha tea powder market are Aiya, Marushichi Seicha, ShaoXing Royal Tea, Marukyu Koyamaen, ujimatcha, Yanoen, AOI Seicha, DoMatcha, Associated British Foods, Yamamotoyama, Encha, Mizuba Tea.
The drinking-use matcha tea powder market is expected to grow at a compound annual growth rate of 5.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Drinking-use Matcha Tea Powder Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Drinking-use Matcha Tea Powder Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Drinking-use Matcha Tea Powder Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Drinking-use Matcha Tea Powder Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Drinking-use Matcha Tea Powder Market Size & Forecast, 2020-2028
4.5.1 Drinking-use Matcha Tea Powder Market Size and Y-o-Y Growth
4.5.2 Drinking-use Matcha Tea Powder Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Low Pricing
5.2.2 Medium Pricing
5.2.3 High Pricing
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Drinking Tea
6.2.2 Pastry
6.2.3 Ice Cream
6.2.4 Beverage
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Drinking-use Matcha Tea Powder Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Drinking-use Matcha Tea Powder Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Low Pricing
9.6.2 Medium Pricing
9.6.3 High Pricing
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Drinking Tea
9.10.2 Pastry
9.10.3 Ice Cream
9.10.4 Beverage
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Low Pricing
10.6.2 Medium Pricing
10.6.3 High Pricing
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Drinking Tea
10.10.2 Pastry
10.10.3 Ice Cream
10.10.4 Beverage
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Low Pricing
11.6.2 Medium Pricing
11.6.3 High Pricing
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Drinking Tea
11.10.2 Pastry
11.10.3 Ice Cream
11.10.4 Beverage
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Low Pricing
12.6.2 Medium Pricing
12.6.3 High Pricing
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Drinking Tea
12.10.2 Pastry
12.10.3 Ice Cream
12.10.4 Beverage
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Low Pricing
13.6.2 Medium Pricing
13.6.3 High Pricing
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Drinking Tea
13.10.2 Pastry
13.10.3 Ice Cream
13.10.4 Beverage
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Drinking-use Matcha Tea Powder Market: Competitive Dashboard
14.2 Global Drinking-use Matcha Tea Powder Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Aiya
14.3.2 Marushichi Seicha
14.3.3 ShaoXing Royal Tea
14.3.4 Marukyu Koyamaen
14.3.5 ujimatcha
14.3.6 Yanoen
14.3.7 AOI Seicha
14.3.8 DoMatcha
14.3.9 Associated British Foods
14.3.10 Yamamotoyama
14.3.11 Encha
14.3.12 Mizuba Tea
