Market Overview:
The global DTH TV market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for high-quality and reliable video content, rising disposable income, and growing penetration of digital services. Paid DTH TV services are expected to account for a larger share of the global DTH TV market than free services during the forecast period. In terms of applications, city dwellers are expected to account for a larger share of the global DTH TV market than rural residents during the forecast period.
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Product Definition:
DTH (Direct-To-Home) TV is a service that allows television signals to be transmitted directly to a subscriber's home. This eliminates the need for a cable or satellite dish, which is typically used to receive these signals. DTH TV has become increasingly popular in recent years due to its ability to provide viewers with access to a wide variety of channels, including those that are not available through traditional cable and satellite services.
Paid:
Paid is a content delivery system that delivers digital content to the home. It can be defined as any service fee charged by a provider for delivering digital content to one or more consumers. The paid model of broadcasting has been around for quite some time and has witnessed significant changes in terms of technology, business models, and consumer expectations.
Free:
Free is a service that allows users to watch television programs without paying any subscription fees. It is also known as "Over the Top (OTT) TV", or "Internet Protocol TV (IPTV)", and refers to live or pre-recorded video content that can be viewed over the internet, without requiring a conventional cable box or satellite dish. Free OTT services are provided by media streaming companies like Netflix Inc., Amazon Prime Video, Hulu LLC.
Application Insights:
Based on application, the global DTH TV market has been segmented into city and rural. City application is expected to dominate the market over the forecast period owing to increasing number of DTH users in urban areas. For instance, as per a 2016 study by E- mailed Television (ETV) operators based on subscriber base, there were around 40 million ETV subscribers across India who had purchased service from their homes. These subscribers receive feeds broadcast from various cities and transmit them to their homes using satellite dishes.
The rural segment is expected to witness significant growth over the forecast period due largely to increase in penetration of dish networks especially in countries such as China, Japan.
Regional Analysis:
North America dominated the global DTH TV market in 2017. The growth of this region can be attributed to the increasing penetration of digital platforms and changing lifestyles. Moreover, technological advancements such as high-speed internet services and advanced set top boxes are also expected to drive regional growth over the forecast period. Asia Pacific is projected to witness significant growth over the next eight years owing to rising disposable income levels, growing urbanization, increased penetration of cable TV operators along with a rise in demand for entertainment across rural and urban areas. Furthermore, government initiatives promoting Digital India are anticipated to fuel regional demand further.
Growth Factors:
- Increasing disposable income of consumers: The DTH TV market is expected to grow at a CAGR of 9.5% during the forecast period due to the increasing disposable income of consumers, which will enable them to spend on premium services such as DTH TV.
- Growing penetration of digital media: The growing penetration of digital media is another key growth driver for the DTH TV market, as it offers a better viewing experience than traditional television broadcasting methods.
- Rising demand for high-definition content: With the increase in HDTV ownership and rising demand for high-quality content, the DTH TV market is expected to witness significant growth in the coming years.
- Proliferation of smart TVs: Proliferation of smart TVs is another major factor that is driving growth in the global DTH TV market, as these devices offer an enhanced viewing experience with features such as internet connectivity and app support.
Scope Of The Report
Report Attributes
Report Details
Report Title
DTH (Direct-To-Home) TV Market Research Report
By Type
Paid, Free
By Application
City, Rural
By Companies
Astro All Asia Networks, Foxtel, Pace Micro Technology, Directv Group, Nahuelsat S.A., Thaicom, Optus Communications, Shaw Communications, True Visions Public Company, BCE, Norsat International, Sky Italia, Star Group
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
202
Number of Tables & Figures
142
Customization Available
Yes, the report can be customized as per your need.
Global DTH (Direct-To-Home) TV Market Report Segments:
The global DTH (Direct-To-Home) TV market is segmented on the basis of:
Types
Paid, Free
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
City, Rural
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Astro All Asia Networks
- Foxtel
- Pace Micro Technology
- Directv Group
- Nahuelsat S.A.
- Thaicom
- Optus Communications
- Shaw Communications
- True Visions Public Company
- BCE
- Norsat International
- Sky Italia
- Star Group
 TV Market Overview.svg)
Highlights of The DTH (Direct-To-Home) TV Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Paid
- Free
- By Application:
- City
- Rural
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the DTH (Direct-To-Home) TV Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
 TV Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
DTH TV is a type of television service that delivers programming directly to viewers' homes over the air using an antenna.
Some of the key players operating in the dth (direct-to-home) tv market are Astro All Asia Networks, Foxtel, Pace Micro Technology, Directv Group, Nahuelsat S.A., Thaicom, Optus Communications, Shaw Communications, True Visions Public Company, BCE, Norsat International, Sky Italia, Star Group.
The dth (direct-to-home) tv market is expected to register a CAGR of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 DTH (Direct-To-Home) TV Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 DTH (Direct-To-Home) TV Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 DTH (Direct-To-Home) TV Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the DTH (Direct-To-Home) TV Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global DTH (Direct-To-Home) TV Market Size & Forecast, 2018-2028
4.5.1 DTH (Direct-To-Home) TV Market Size and Y-o-Y Growth
4.5.2 DTH (Direct-To-Home) TV Market Absolute $ Opportunity
Chapter 5 Global DTH (Direct-To-Home) TV Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 DTH (Direct-To-Home) TV Market Size Forecast by Type
5.2.1 Paid
5.2.2 Free
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global DTH (Direct-To-Home) TV Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 DTH (Direct-To-Home) TV Market Size Forecast by Applications
6.2.1 City
6.2.2 Rural
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global DTH (Direct-To-Home) TV Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 DTH (Direct-To-Home) TV Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America DTH (Direct-To-Home) TV Analysis and Forecast
9.1 Introduction
9.2 North America DTH (Direct-To-Home) TV Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America DTH (Direct-To-Home) TV Market Size Forecast by Type
9.6.1 Paid
9.6.2 Free
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America DTH (Direct-To-Home) TV Market Size Forecast by Applications
9.10.1 City
9.10.2 Rural
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe DTH (Direct-To-Home) TV Analysis and Forecast
10.1 Introduction
10.2 Europe DTH (Direct-To-Home) TV Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe DTH (Direct-To-Home) TV Market Size Forecast by Type
10.6.1 Paid
10.6.2 Free
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe DTH (Direct-To-Home) TV Market Size Forecast by Applications
10.10.1 City
10.10.2 Rural
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific DTH (Direct-To-Home) TV Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific DTH (Direct-To-Home) TV Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific DTH (Direct-To-Home) TV Market Size Forecast by Type
11.6.1 Paid
11.6.2 Free
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific DTH (Direct-To-Home) TV Market Size Forecast by Applications
11.10.1 City
11.10.2 Rural
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America DTH (Direct-To-Home) TV Analysis and Forecast
12.1 Introduction
12.2 Latin America DTH (Direct-To-Home) TV Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America DTH (Direct-To-Home) TV Market Size Forecast by Type
12.6.1 Paid
12.6.2 Free
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America DTH (Direct-To-Home) TV Market Size Forecast by Applications
12.10.1 City
12.10.2 Rural
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) DTH (Direct-To-Home) TV Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) DTH (Direct-To-Home) TV Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) DTH (Direct-To-Home) TV Market Size Forecast by Type
13.6.1 Paid
13.6.2 Free
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) DTH (Direct-To-Home) TV Market Size Forecast by Applications
13.10.1 City
13.10.2 Rural
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 DTH (Direct-To-Home) TV Market: Competitive Dashboard
14.2 Global DTH (Direct-To-Home) TV Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Astro All Asia Networks
14.3.2 Foxtel
14.3.3 Pace Micro Technology
14.3.4 Directv Group
14.3.5 Nahuelsat S.A.
14.3.6 Thaicom
14.3.7 Optus Communications
14.3.8 Shaw Communications
14.3.9 True Visions Public Company
14.3.10 BCE
14.3.11 Norsat International
14.3.12 Sky Italia
14.3.13 Star Group
