Global Ecommerce Personalization Software Market by Type (Cloud, SaaS, Web, Mobile-Android Native, Mobile-iOS Native, Other), By Application (Large Enterprise, SMBs, Other) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global ecommerce personalization software market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for personalized shopping experiences and the rising adoption of cloud-based solutions. By type, the cloud-based segment is expected to lead the market during the forecast period, owing to its advantages such as scalability and flexibility. By application, large enterprises are expected to lead the market during the forecast period, owing to their need for advanced personalization tools that can handle high volumes of data.



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Product Definition:

Ecommerce personalization software is used to create a more personalized shopping experience for customers on ecommerce websites. The software uses customer data (such as purchase history and browsing behavior) to recommend products, provide customized recommendations, and present targeted content. The goal of ecommerce personalization is to make the shopping experience more relevant and engaging for customers, which can lead to increased sales and loyalty.

Cloud, SaaS, Web:

Cloud, SaaS, Web and it's usage in Ecommerce Personalization Software market. The global Ecommerce industry is expected to reach USD 3 trillion by 2020 from USD 1.5 trillion in 2015 owing to the increasing internet penetration coupled with rising consumer preference for online shopping over traditional retailing.

Mobile-Android Native:

The mobile-android native is a cross-platform software development kit that allows developers to develop applications for Android and iOS using C/C++ and Java. The primary benefits of this technology include reduced time to market, faster application development process, cost efficiency, increased productivity etc.

In the Ecommerce Personalization Software market; it has been used in various applications such as online store front end (Magento), customer relationship management (WooCommerce).

Application Insights:

The large enterprise segment accounted for the largest market share in 2017 and is expected to continue its dominance over the forecast period. The large enterprises are adopting ecommerce personalization software based on their requirements as they offer a flexible approach to delivering personalized content on various devices, including desktops, laptops, tablets and smartphones. This helps them improve customer engagement while increasing product sales.

Large enterprises can benefit from this technology by leveraging user data collected from multiple sources (e.g., transaction data) for improving product recommendations and marketing activities across all channels (including physical stores). In addition, these solutions help reduce cart abandonment rates by providing customized content based on past browsing behavior of customers which encourages them to continue shopping.

Regional Analysis:

North America dominated the global market in 2017. The growth of ecommerce and online retail sales in North America is attributed to the presence of a large number of players such as Amazon, Inc.; eBay Inc.; and Walmart. These companies are investing heavily in technology to enhance their product offerings and customer experience. For instance, in May 2018, Walmart Labs launched a new personalized recommendation engine for its mobile app that uses data about customers’ past shopping history on the site along with their current location to recommend products nearby based on store inventory levels and customer demand. This helps shoppers find items faster while minimizing search results; thereby increasing conversion rates for retailers (Walmart).

Asia Pacific is expected to be one of the fastest-growing regional markets over the forecast period owing to growing internet penetration coupled with increased spending by consumers on ecommerce sites across countries such as China, Japan, South Korea & India among others (APAC).

Growth Factors:

Increasing demand for customer personalization: A study by Boston Consulting Group reveals that nearly half of the customers are likely to switch brands if they do not receive personalized experiences. This is because customers today expect a more tailored experience, which ecommerce personalization software can provide.
Proliferation of digital channels: With the increasing number of digital channels such as social media, mobile commerce, and chatbots, businesses need to adopt ecommerce personalization software to provide a consistent customer experience across all channels.
Rise in cross-border ecommerce: The global cross-border ecommerce market is expected to grow at a CAGR of 20% from 2018 to 2024. This presents opportunities for businesses that want to expand their reach and offer localized experiences to their customers worldwide through ecommerce personalization software .


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Scope Of The Report
Report Attributes
Report Details
Report Title
Ecommerce Personalization Software Market Research Report
By Type
Cloud, SaaS, Web, Mobile-Android Native, Mobile-iOS Native, Other
By Application
Large Enterprise, SMBs, Other
By Companies
RichRelevance, OptinMonster, Nosto Solutions Oy, Evergage，Inc, Cxense, Optimizely, Segmentify, Episerver Inc, Monetate Inc, Socital, Algolia, PushCrew, EMARSYS, iZooto, Yusp(Gravity R&D), Omniconvert, GeoFli, AB Tasty, Intellimize, Personyze
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
212
Number of Tables & Figures
149
Customization Available
Yes, the report can be customized as per your need.

Global Ecommerce Personalization Software Market Report Segments:
The global Ecommerce Personalization Software market is segmented on the basis of:
Types
Cloud, SaaS, Web, Mobile-Android Native, Mobile-iOS Native, Other
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprise, SMBs, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
RichRelevance
OptinMonster
Nosto Solutions Oy
Evergage，Inc
Cxense
Optimizely
Segmentify
Episerver Inc
Monetate Inc
Socital
Algolia
PushCrew
EMARSYS
iZooto
Yusp(Gravity R&D)
Omniconvert
GeoFli
AB Tasty
Intellimize
Personyze



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Highlights of The Ecommerce Personalization Software Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
Cloud, SaaS, Web
Mobile-Android Native
Mobile-iOS Native
Other
By Application:
Large Enterprise
SMBs
Other
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Ecommerce Personalization Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

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