Market Overview:
The global email direct market is expected to grow from USD 9.5 billion in 2018 to USD 16.8 billion by 2030, at a CAGR of 7.0% during the forecast period. The growth of this market can be attributed to the increasing adoption of cloud-based email direct solutions and the growing demand for personalized marketing campaigns. However, data privacy and security concerns may restrain the growth of this market to some extent during the forecast period.
Product Definition:
Email Direct is a type of email marketing that allows you to send messages directly to your subscribers' inboxes. It's important because it allows you to build stronger relationships with your audience, and it can be more effective than other types of email marketing.
On-premise:
On-premise solutions are software and hardware based solutions. It is a traditional way of installing any kind of solution as the systems and data are stored on the premise itself. The primary reason for on-premise deployment is to secure customer information, as it's an internal process that requires high security due to its sensitive nature.
Cloud-based:
Cloud-based is a term used for storing data or software on the internet. It can be used in many applications such as online backup, online storage, and cloud computing. The most common way to use cloud-based services is through the internet by using web hosting services and virtual private server (VPS) & shared hosting services.
Application Insights:
The enterprise application segment accounted for the largest revenue share of over 60% in 2017. The growth is attributed to the growing adoption of GMD as a Service among enterprises. The service providers offer various functionalities, such as archiving and search capabilities, which help enterprises efficiently manage their email communications. Moreover, with the help of filters and rules integrated into GMD services, organizations can effectively manage their communication workflow across different departments easily. This factor is likely to drive market growth over the forecast period.
The individual application segment is expected to register a significant CAGR during the forecast period owing to increasing smartphone usage globally coupled with rising disposable income levels in developing countries like India and China Pacific Rim region). With an increase in internet accessibility worldwide, individuals are using email for communication purposes on a large scale (work & personal) due to its advantages such as efficiency & convenience (timely delivery in comparison with traditional mail system). As per Cisco Systems Inc.
Regional Analysis:
North America dominated the global email direct marketing industry in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to high internet penetration, technological advancements, and increasing adoption of cloud-based technologies by enterprises for their marketing campaigns.
The Asia Pacific regional market is anticipated to witness significant growth over the next eight years owing to rising disposable income levels and rapid urbanization in emerging economies such as India and China. Moreover, growing demand for consumer electronics products such as smartphones and tablets has also contributed significantly toward regional growth since 2012 according to GfK’s annual survey on consumer behavior in China and India (ASCI).
Growth Factors:
- Increased use of mobile devices for email communications
- More sophisticated targeting and personalization capabilities
- Greater use of marketing automation to improve engagement and ROI
- Emergence of new channels such as chatbots that can complement or replace email marketing
- Continued evolution in the design and user experience of email communications
Scope Of The Report
Report Attributes
Report Details
Report Title
Email Direct Market Research Report
By Type
On-premise, Cloud-based
By Application
Individual, Enterprise, Others
By Companies
MailChimp, Constant Contact, Campaign Monitor, Aweber, SendinBlue, Drip, ConvertKit, GetResponse, HubSpot, Omnisend, Pabbly, iContact, ActiveCampaign, AutoPilot
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
130
Number of Tables & Figures
91
Customization Available
Yes, the report can be customized as per your need.
Global Email Direct Market Report Segments:
The global Email Direct market is segmented on the basis of:
Types
On-premise, Cloud-based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Individual, Enterprise, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- MailChimp
- Constant Contact
- Campaign Monitor
- Aweber
- SendinBlue
- Drip
- ConvertKit
- GetResponse
- HubSpot
- Omnisend
- Pabbly
- iContact
- ActiveCampaign
- AutoPilot
Highlights of The Email Direct Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-premise
- Cloud-based
- By Application:
- Individual
- Enterprise
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Email Direct Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Email Direct is a feature that allows you to send an email directly from your Gmail account. This means that you can bypass the inbox and send your message right to the recipient's inbox.
Some of the major players in the email direct market are MailChimp, Constant Contact, Campaign Monitor, Aweber, SendinBlue, Drip, ConvertKit, GetResponse, HubSpot, Omnisend, Pabbly, iContact, ActiveCampaign, AutoPilot.
The email direct market is expected to register a CAGR of 7%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Email Direct Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Email Direct Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Email Direct Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Email Direct Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Email Direct Market Size & Forecast, 2018-2028
4.5.1 Email Direct Market Size and Y-o-Y Growth
4.5.2 Email Direct Market Absolute $ Opportunity
Chapter 5 Global Email Direct Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Email Direct Market Size Forecast by Type
5.2.1 On-premise
5.2.2 Cloud-based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Email Direct Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Email Direct Market Size Forecast by Applications
6.2.1 Individual
6.2.2 Enterprise
6.2.3 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Email Direct Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Email Direct Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Email Direct Analysis and Forecast
9.1 Introduction
9.2 North America Email Direct Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Email Direct Market Size Forecast by Type
9.6.1 On-premise
9.6.2 Cloud-based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Email Direct Market Size Forecast by Applications
9.10.1 Individual
9.10.2 Enterprise
9.10.3 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Email Direct Analysis and Forecast
10.1 Introduction
10.2 Europe Email Direct Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Email Direct Market Size Forecast by Type
10.6.1 On-premise
10.6.2 Cloud-based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Email Direct Market Size Forecast by Applications
10.10.1 Individual
10.10.2 Enterprise
10.10.3 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Email Direct Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Email Direct Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Email Direct Market Size Forecast by Type
11.6.1 On-premise
11.6.2 Cloud-based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Email Direct Market Size Forecast by Applications
11.10.1 Individual
11.10.2 Enterprise
11.10.3 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Email Direct Analysis and Forecast
12.1 Introduction
12.2 Latin America Email Direct Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Email Direct Market Size Forecast by Type
12.6.1 On-premise
12.6.2 Cloud-based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Email Direct Market Size Forecast by Applications
12.10.1 Individual
12.10.2 Enterprise
12.10.3 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Email Direct Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Email Direct Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Email Direct Market Size Forecast by Type
13.6.1 On-premise
13.6.2 Cloud-based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Email Direct Market Size Forecast by Applications
13.10.1 Individual
13.10.2 Enterprise
13.10.3 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Email Direct Market: Competitive Dashboard
14.2 Global Email Direct Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 MailChimp
14.3.2 Constant Contact
14.3.3 Campaign Monitor
14.3.4 Aweber
14.3.5 SendinBlue
14.3.6 Drip
14.3.7 ConvertKit
14.3.8 GetResponse
14.3.9 HubSpot
14.3.10 Omnisend
14.3.11 Pabbly
14.3.12 iContact
14.3.13 ActiveCampaign
14.3.14 AutoPilot
