Market Overview:
The global email market is expected to grow from USD 9.02 billion in 2018 to USD 15.06 billion by 2030, at a CAGR of 6.5% during the forecast period. The growth of this market can be attributed to the increasing adoption of cloud-based email solutions and the growing need for secure and reliable communication channels. However, data privacy concerns may restrain the growth of this market to some extent during the forecast period.
Product Definition:
Email is a service that allows you to send and receive messages over the internet. It can be used to communicate with friends, family, or coworkers. Email is one of the most popular online services and is used by millions of people around the world.
Cloud Based:
Cloud-based services are hosted on the provider's server and can be accessed from multiple locations. The data is stored remotely using digital storage technology such as a hard drive, flash memory or RAM. Cloud-based solutions offer benefits such as easy accessibility of data, reduced maintenance costs and increased uptime compared to traditional on-premise solutions.
On-premises:
On-premises solutions are software and hardware based security systems that protect the data in transit and at rest. It is a form of cloud computing security model where all the applications, data, and services are provided through a company-owned server. The advantage of on-premises solutions is that they offer high levels of data protection as there is no risk of third parties gaining access to sensitive information due to lack of encryption or password protection.
Application Insights:
The Small and Medium-sized Enterprises (SMEs) segment held the largest share of over 60.0% in 2017. The segment is expected to witness significant growth over the forecast period owing to increasing adoption of cloud-based email solutions by SMEs as they offer various benefits, such as ease of access to data from different devices, reduction in support costs and increase in productivity. In addition, large enterprises are also increasingly adopting cloud-basedemail services due to various benefits it offers including cost savings by reducing printing & distribution costs and time savings by eliminating paper jams.
The Large Enterprise (LEs) application segment is anticipated to witness substantial growth over the forecast period owing to increased deployment of Exchange Server at global corporations for centralized management with reduced IT infrastructure costs coupled with a high level of security required for business communications.
Regional Analysis:
The Asia Pacific regional market accounted for the largest revenue share in 2017. The region is expected to continue its dominance over the forecast period owing to increasing adoption of cloud-based services by enterprises and consumers. Furthermore, rising investments by global service providers in developing countries are expected to drive demand over the next eight years.
North America is projected to be one of the most lucrative regions during the same period owing to high demand from SMEs and large enterprises for cost-effective solutions that enable them manage their email accounts from anywhere at anytime with full control over security settings. Moreover, presence of major technology players such as Microsoft Corporation; Google LLC; Cisco Systems, Inc.
Growth Factors:
- Increased use of mobile devices for email access – According to a study by Litmus, in Q2 2016, over 50% of all emails were opened on a mobile device. This number is only going to grow as more and more people shift away from traditional desktop computing. This means that businesses need to make sure their emails are optimized for mobile viewing or they will miss out on a large chunk of their audience.
- Increased use of personal assistants – With the advent of personal assistants like Siri and Cortana, people are increasingly using voice commands to check their email. This presents new opportunities for businesses who want to reach out to customers through this medium.
- The continued rise of social media – Social media has become an important part of many people’s lives and it is increasingly being used as a tool for communication, including sending and receiving emails. Businesses that want to stay ahead of the curve should consider incorporating social media into their marketing plans.
Scope Of The Report
Report Attributes
Report Details
Report Title
Email Market Research Report
By Type
Cloud Based, On-premises
By Application
SMEs, Large Enterprises
By Companies
Mailchimp, Drip, Marketo, Sendinblue, GetResponse, Constant Contact, Mailjet, ConvertKit, Infusionsoft, Contactually, HubSpot, Intercom, Hatchbuck, E-goi, Act-On, LeadSquared, SAP, GetNotify, Campaign Monitor, PageModo, GoViral, AWeber, ActiveCampaign, MailerLite, BombBomb, Gumroad, Emma
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
150
Number of Tables & Figures
105
Customization Available
Yes, the report can be customized as per your need.
Global Email Market Report Segments:
The global Email market is segmented on the basis of:
Types
Cloud Based, On-premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SMEs, Large Enterprises
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Mailchimp
- Drip
- Marketo
- Sendinblue
- GetResponse
- Constant Contact
- Mailjet
- ConvertKit
- Infusionsoft
- Contactually
- HubSpot
- Intercom
- Hatchbuck
- E-goi
- Act-On
- LeadSquared
- SAP
- GetNotify
- Campaign Monitor
- PageModo
- GoViral
- AWeber
- ActiveCampaign
- MailerLite
- BombBomb
- Gumroad
- Emma
Highlights of The Email Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- On-premises
- By Application:
- SMEs
- Large Enterprises
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Email Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Email is a communication service that allows people to send and receive messages using an email address. Email messages are sent from one computer to another over the internet.
Some of the major players in the email market are Mailchimp, Drip, Marketo, Sendinblue, GetResponse, Constant Contact, Mailjet, ConvertKit, Infusionsoft, Contactually, HubSpot, Intercom, Hatchbuck, E-goi, Act-On, LeadSquared, SAP, GetNotify, Campaign Monitor, PageModo, GoViral, AWeber, ActiveCampaign, MailerLite, BombBomb, Gumroad, Emma.
The email market is expected to register a CAGR of 6.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Email Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Email Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Email Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Email Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Email Market Size & Forecast, 2018-2028
4.5.1 Email Market Size and Y-o-Y Growth
4.5.2 Email Market Absolute $ Opportunity
Chapter 5 Global Email Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Email Market Size Forecast by Type
5.2.1 Cloud Based
5.2.2 On-premises
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Email Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Email Market Size Forecast by Applications
6.2.1 SMEs
6.2.2 Large Enterprises
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Email Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Email Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Email Analysis and Forecast
9.1 Introduction
9.2 North America Email Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Email Market Size Forecast by Type
9.6.1 Cloud Based
9.6.2 On-premises
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Email Market Size Forecast by Applications
9.10.1 SMEs
9.10.2 Large Enterprises
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Email Analysis and Forecast
10.1 Introduction
10.2 Europe Email Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Email Market Size Forecast by Type
10.6.1 Cloud Based
10.6.2 On-premises
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Email Market Size Forecast by Applications
10.10.1 SMEs
10.10.2 Large Enterprises
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Email Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Email Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Email Market Size Forecast by Type
11.6.1 Cloud Based
11.6.2 On-premises
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Email Market Size Forecast by Applications
11.10.1 SMEs
11.10.2 Large Enterprises
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Email Analysis and Forecast
12.1 Introduction
12.2 Latin America Email Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Email Market Size Forecast by Type
12.6.1 Cloud Based
12.6.2 On-premises
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Email Market Size Forecast by Applications
12.10.1 SMEs
12.10.2 Large Enterprises
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Email Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Email Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Email Market Size Forecast by Type
13.6.1 Cloud Based
13.6.2 On-premises
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Email Market Size Forecast by Applications
13.10.1 SMEs
13.10.2 Large Enterprises
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Email Market: Competitive Dashboard
14.2 Global Email Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Mailchimp
14.3.2 Drip
14.3.3 Marketo
14.3.4 Sendinblue
14.3.5 GetResponse
14.3.6 Constant Contact
14.3.7 Mailjet
14.3.8 ConvertKit
14.3.9 Infusionsoft
14.3.10 Contactually
14.3.11 HubSpot
14.3.12 Intercom
14.3.13 Hatchbuck
14.3.14 E-goi
14.3.15 Act-On
14.3.16 LeadSquared
14.3.17 SAP
14.3.18 GetNotify
14.3.19 Campaign Monitor
14.3.20 PageModo
14.3.21 GoViral
14.3.22 AWeber
14.3.23 ActiveCampaign
14.3.24 MailerLite
14.3.25 BombBomb
14.3.26 Gumroad
14.3.27 Emma
