Market Overview:
The global email optimization market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for email marketing services and the rising need for optimizing email performance. The customized service segment is expected to hold a larger share of the global email optimization market than the standardized service segment during the forecast period. This can be attributed to the growing demand for tailor-made solutions that meet specific business requirements. By application, SMEs are expected to account for a larger share of the global email optimization market than large enterprises duringthe forecast period. This can be attributed to their growing need for improving their Email Marketing Return on Investment (EMROI).
Product Definition:
Email optimization is the process of improving the effectiveness of email communications. It can involve anything from ensuring that messages are properly formatted and easy to read, to making sure that they are sent at the most advantageous time for the recipient. Email optimization can be an important part of effective marketing, as well as maximizing customer service and support.
Customized Service:
Customized Service is a term used to define the process of modifying or altering some aspect of an email so that it will perform better in the hands of its reader. The main objective behind customized service is to increase open and read rates, reduce bounce rates, and thereby improve deliverability.
The major factor responsible for growth in this market is growing demand from marketers for automation tools which help them create personalized versions of emails according to customers' preferences.
Standardized Service:
The global email optimization industry is expected to witness significant growth over the forecast period owing to increasing demand for a better user experience. The growing importance of mobile devices and rise in online business activities across the globe are also anticipated to drive market growth. Standardized service plays an important role in delivering high-quality content, which improves open and close rates as well as delivers better results for marketers.
Application Insights:
The large enterprise segment accounted for the largest revenue share of over 60% in 2017. The segment is expected to continue its dominance over the forecast period owing to factors such as extensive email usage and high number of users across organizations globally. Moreover, companies are deploying these services based on their requirements to optimize their email delivery performance and ensure effective communication with customers.
SMEs are increasingly adopting cloud-based solutions, which offer various benefits including ease of access from any device anywhere, improved security and control over data storage & usage along with cost-efficient & flexible infrastructure deployment options. These factors have led many SMEs worldwide to opt for cloud-based service providers thereby positively influencing the global market growth.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well. This can be attributed to high awareness levels regarding email optimization among enterprises, growing adoption of cloud-based solutions and rising demand for cost-effective customized services from SMEs in North America.
Asia Pacific is anticipated to witness significant growth over the forecast period owing to increasing number of internet users, along with rapid urbanization and industrialization across countries such as China, India and Japan. Moreover, growing penetration of smartphones coupled with increased usage of social media websites by individuals has led marketers/ brands worldwide to optimize their email campaigns for improved response rates thereby driving regional growth.
Growth Factors:
- Increasing demand for email marketing solutions from small and medium businesses (SMBs)
- Emergence of cloud-based email optimization platforms
- Proliferation of mobile devices and the increasing use of smartphones for email communications
- Growing focus on personalization and segmentation in email marketing campaigns
- Rising demand for real-time analytics to measure the effectiveness of email marketing campaigns
Scope Of The Report
Report Attributes
Report Details
Report Title
Email Optimization Market Research Report
By Type
Customized Service, Standardized Service
By Application
SME (Small and Medium Enterprises), Large Enterprise
By Companies
Litmus, Email Monks, 250ok, BounceX, eDataSource, InboxArmy, Return Path, Trendline, Validity
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
199
Number of Tables & Figures
140
Customization Available
Yes, the report can be customized as per your need.
Global Email Optimization Market Report Segments:
The global Email Optimization market is segmented on the basis of:
Types
Customized Service, Standardized Service
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SME (Small and Medium Enterprises), Large Enterprise
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Litmus
- Email Monks
- 250ok
- BounceX
- eDataSource
- InboxArmy
- Return Path
- Trendline
- Validity
Highlights of The Email Optimization Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Customized Service
- Standardized Service
- By Application:
- SME (Small and Medium Enterprises)
- Large Enterprise
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Email Optimization Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Email optimization is the process of improving the visibility and engagement of email campaigns by optimizing content, design, and delivery.
Some of the major companies in the email optimization market are Litmus, Email Monks, 250ok, BounceX, eDataSource, InboxArmy, Return Path, Trendline, Validity.
The email optimization market is expected to register a CAGR of 10.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Email Optimization Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Email Optimization Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Email Optimization Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Email Optimization Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Email Optimization Market Size & Forecast, 2018-2028
4.5.1 Email Optimization Market Size and Y-o-Y Growth
4.5.2 Email Optimization Market Absolute $ Opportunity
Chapter 5 Global Email Optimization Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Email Optimization Market Size Forecast by Type
5.2.1 Customized Service
5.2.2 Standardized Service
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Email Optimization Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Email Optimization Market Size Forecast by Applications
6.2.1 SME (Small and Medium Enterprises)
6.2.2 Large Enterprise
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Email Optimization Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Email Optimization Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Email Optimization Analysis and Forecast
9.1 Introduction
9.2 North America Email Optimization Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Email Optimization Market Size Forecast by Type
9.6.1 Customized Service
9.6.2 Standardized Service
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Email Optimization Market Size Forecast by Applications
9.10.1 SME (Small and Medium Enterprises)
9.10.2 Large Enterprise
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Email Optimization Analysis and Forecast
10.1 Introduction
10.2 Europe Email Optimization Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Email Optimization Market Size Forecast by Type
10.6.1 Customized Service
10.6.2 Standardized Service
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Email Optimization Market Size Forecast by Applications
10.10.1 SME (Small and Medium Enterprises)
10.10.2 Large Enterprise
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Email Optimization Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Email Optimization Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Email Optimization Market Size Forecast by Type
11.6.1 Customized Service
11.6.2 Standardized Service
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Email Optimization Market Size Forecast by Applications
11.10.1 SME (Small and Medium Enterprises)
11.10.2 Large Enterprise
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Email Optimization Analysis and Forecast
12.1 Introduction
12.2 Latin America Email Optimization Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Email Optimization Market Size Forecast by Type
12.6.1 Customized Service
12.6.2 Standardized Service
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Email Optimization Market Size Forecast by Applications
12.10.1 SME (Small and Medium Enterprises)
12.10.2 Large Enterprise
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Email Optimization Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Email Optimization Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Email Optimization Market Size Forecast by Type
13.6.1 Customized Service
13.6.2 Standardized Service
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Email Optimization Market Size Forecast by Applications
13.10.1 SME (Small and Medium Enterprises)
13.10.2 Large Enterprise
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Email Optimization Market: Competitive Dashboard
14.2 Global Email Optimization Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Litmus
14.3.2 Email Monks
14.3.3 250ok
14.3.4 BounceX
14.3.5 eDataSource
14.3.6 InboxArmy
14.3.7 Return Path
14.3.8 Trendline
14.3.9 Validity
