Market Overview:
The global email testing software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for cloud-based and web-based email testing software solutions by large enterprises and SMEs across the globe. Additionally, the growing adoption of digital marketing strategies by businesses is also contributing to the growth of this market. North America is expected to lead the global email testing software market during the forecast period, followed by Europe and Asia Pacific.
Product Definition:
Email testing software is used to test the deliverability of email messages. It can be used to test the sending of messages from a single computer, or to test the sending of messages from multiple computers. The importance of email testing software is that it can help ensure that email messages are delivered successfully to their intended recipients.
Cloud Based:
Cloud-based software is a type of software service that provides functionality to its users through the internet. It is an on-demand service and allows consumers to use the software in a pay-as-you go model. The cost of using cloud based services is usually monthly or annual subscription charges depending upon the nature and scope of usage.
Web Based:
The web-based testing software is used to test the sending and receiving of emails under various conditions. It also helps in testing the various aspects of an email such as its size, format, attachments, subject line etc. This software can be used for both desktop and mobile devices which makes it easier to test all types of emails on any device.
Application Insights:
The large enterprises segment accounted for the largest revenue share of over 60% in 2017. The segment is expected to continue its dominance over the forecast period owing to factors such as advanced features, complex workflows and high security requirements among others. The SMEs segment is projected to witness a significant growth rate during the forecast period owing to increasing penetration of internet and growing awareness about online marketing activities.
Key benefits offered by email testing software in comparison with manual testing include: real time results, automated tests execution, user-defined test cases management along with an extensive range of functionalities that enable testers perform their jobs faster and more efficiently. Furthermore, these solutions also offer a secure environment for storing test data while running multiple tests at once which further enhances their utility across all industry verticals including BFSI, IT & telecommunication and retail among others.
Regional Analysis:
North America dominated the global email testing software market in 2017. The region is expected to maintain its position during the forecast period. This can be attributed to high usage of email-based services and products by enterprises for business communication and collaboration, as well as consumer usage of these services for communication purposes such as sharing photos, videos, etc. Moreover, presence of major technology players such as IBM Corporation; Microsoft Corporation; Cisco Systems Inc.; Oracle Corporation; Hewlett Packard Enterprise Development LP; Mandrill Inc.; AWeber Inc.; among others is also contributing towards growth of the regional market space.
Growth Factors:
- Increasing demand for email marketing and its effectiveness in reaching the target audience
- Rising number of businesses using email marketing as a part of their overall marketing strategy
- The increasing trend of BYOD (Bring Your Own Device) and its impact on the email testing software market
- Proliferation of cloud-based services that has made it easier for businesses to test their emails before sending them out to customers
- Emergence new technologies such as AI (Artificial Intelligence) and machine learning that are being used in email testing software
Scope Of The Report
Report Attributes
Report Details
Report Title
Email Testing Software Market Research Report
By Type
Cloud Based, Web Based
By Application
Large Enterprises, SMEs
By Companies
SendinBlue, Litmus, Email on Acid, Mailtrap, 250ok, MailUp, Acymailing, Sarv Email, G-Lock Apps, Inbox Inspector, Mailosaur, MailSlurp, PilotMail, MPZMail
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
246
Number of Tables & Figures
173
Customization Available
Yes, the report can be customized as per your need.
Global Email Testing Software Market Report Segments:
The global Email Testing Software market is segmented on the basis of:
Types
Cloud Based, Web Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- SendinBlue
- Litmus
- Email on Acid
- Mailtrap
- 250ok
- MailUp
- Acymailing
- Sarv Email
- G-Lock Apps
- Inbox Inspector
- Mailosaur
- MailSlurp
- PilotMail
- MPZMail
Highlights of The Email Testing Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- Web Based
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Email Testing Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Email testing software is a computer program that helps you to test your email campaigns. It allows you to send and receive emails, and track the results.
Some of the key players operating in the email testing software market are SendinBlue, Litmus, Email on Acid, Mailtrap, 250ok, MailUp, Acymailing, Sarv Email, G-Lock Apps, Inbox Inspector, Mailosaur, MailSlurp, PilotMail, MPZMail.
The email testing software market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Email Testing Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Email Testing Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Email Testing Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Email Testing Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Email Testing Software Market Size & Forecast, 2018-2028
4.5.1 Email Testing Software Market Size and Y-o-Y Growth
4.5.2 Email Testing Software Market Absolute $ Opportunity
Chapter 5 Global Email Testing Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Email Testing Software Market Size Forecast by Type
5.2.1 Cloud Based
5.2.2 Web Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Email Testing Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Email Testing Software Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Email Testing Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Email Testing Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Email Testing Software Analysis and Forecast
9.1 Introduction
9.2 North America Email Testing Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Email Testing Software Market Size Forecast by Type
9.6.1 Cloud Based
9.6.2 Web Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Email Testing Software Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Email Testing Software Analysis and Forecast
10.1 Introduction
10.2 Europe Email Testing Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Email Testing Software Market Size Forecast by Type
10.6.1 Cloud Based
10.6.2 Web Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Email Testing Software Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Email Testing Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Email Testing Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Email Testing Software Market Size Forecast by Type
11.6.1 Cloud Based
11.6.2 Web Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Email Testing Software Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Email Testing Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Email Testing Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Email Testing Software Market Size Forecast by Type
12.6.1 Cloud Based
12.6.2 Web Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Email Testing Software Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Email Testing Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Email Testing Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Email Testing Software Market Size Forecast by Type
13.6.1 Cloud Based
13.6.2 Web Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Email Testing Software Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Email Testing Software Market: Competitive Dashboard
14.2 Global Email Testing Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 SendinBlue
14.3.2 Litmus
14.3.3 Email on Acid
14.3.4 Mailtrap
14.3.5 250ok
14.3.6 MailUp
14.3.7 Acymailing
14.3.8 Sarv Email
14.3.9 G-Lock Apps
14.3.10 Inbox Inspector
14.3.11 Mailosaur
14.3.12 MailSlurp
14.3.13 PilotMail
14.3.14 MPZMail
