Market Overview:
The global eye cosmetic market is expected to grow at a CAGR of 5.8% during the forecast period from 2018 to 2030. The growth in the market can be attributed to various factors such as the increasing demand for eye cosmetics among women, rising awareness about personal care and hygiene, and growing inclination of consumers towards natural and organic products. In terms of type, the eye shadow powder segment is expected to lead the market during the forecast period owing to its high demand among consumers for creating different looks. In terms of application, online sales are projected to grow at a higher rate than offline sales during the forecast period owing to increasing penetration of internet and smartphones across regions.
Product Definition:
An eye cosmetic is a product that is applied to the eyelids to improve their appearance. Eye cosmetics may include products such as mascara, eyeliner, and eyeshadow. These products are used to enhance the appearance of the eyes and can make them look brighter, bigger, and more awake. Eye cosmetics are important because they can help improve the overall appearance of the face.
Eye Shadow Powder:
An eye shadow powder is also known as eyeliner or eyeliner, it's a cosmetic product that protects the skin around the eyes from becoming too oily. It helps in making eyes look brighter and more awake. Eye shadow powders come in different forms such as liquid, cream, gel-like and pencil form. The most common type of products available in the market are loose powder which can be used with any make up including liquid foundation to create a seamless finish on application areas.
Eyeliner:
Eyeliner is a cosmetic product that is used to line the eyes. It can be liquid, pencil or crayon. The market for eyeliners has witnessed significant growth over the past few years owing to growing demand from younger population who prefer experimenting with new looks and trends in fashion. This factor has positively influenced the growth of this market globally and also increased sales of waterproof eyeliners which are preferred by majority of consumers as they avoid raccoon eyes at the end of day.
Application Insights:
The offline sales application segment dominated the global eye cosmetic market in 2017. This is attributed to a high preference for using traditional cosmetics on account of concerns regarding skin aging and appearance. Moreover, an increase in personal appearances at work or social occasions has increased the demand for eye cosmetic products among women aged 25 years and above. The online sales application segment is expected to witness significant growth over the forecast period owing to easy access of consumers through their computers or smartphones. Consumers can browse through various beauty product websites from their homes, search for desired products, place orders & have them delivered directly at their doorssteps without having to leave home.
The distribution application segment was valued over USD 200 million in 2017 due largely to increasing penetration of professional makeup artists by major film production companies and beauty salons across countries such as India, China Japan etc.
Regional Analysis:
North America dominated the global eye cosmetic market in 2017. The region is expected to maintain its position during the forecast years due to high demand for color cosmetics and growing awareness about beauty and well-being. Asia Pacific is projected to be the fastest-growing regional market from 2018 to 2030 owing to increasing consumer disposable income levels, rising population, expanding retail networks, and improving internet connectivity. Moreover, rising awareness regarding skin care products will propel industry growth over the forecast period.
Growth Factors:
- Increasing demand for eye cosmetics due to rising awareness about their benefits and uses.
- Growing popularity of natural and organic eye cosmetics products.
- Rising disposable income of consumers, which enables them to purchase premium quality eye cosmetics products.
- Proliferation of online retail channels, which offer a wide range of choices at competitive prices and facilitate convenient shopping experiences for consumers worldwide.
Scope Of The Report
Report Attributes
Report Details
Report Title
Eye Cosmetic Market Research Report
By Type
Eye Shadow Powder, Eyeliner, Eye Shadow Cream
By Application
Online Sales, Offline Sales, Distribution
By Companies
Shiseido, Unilever, PPG, BENETTON, Procter & Gamble, L'Oreal
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
172
Number of Tables & Figures
121
Customization Available
Yes, the report can be customized as per your need.
Global Eye Cosmetic Market Report Segments:
The global Eye Cosmetic market is segmented on the basis of:
Types
Eye Shadow Powder, Eyeliner, Eye Shadow Cream
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Online Sales, Offline Sales, Distribution
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Shiseido
- Unilever
- PPG
- BENETTON
- Procter & Gamble
- L'Oreal
Highlights of The Eye Cosmetic Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Eye Shadow Powder
- Eyeliner
- Eye Shadow Cream
- By Application:
- Online Sales
- Offline Sales
- Distribution
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Eye Cosmetic Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Eye cosmetic is a term used to describe any product or service that is intended to improve the appearance of the eyes. This can include products such as eye shadow, eyeliner, mascara, and eye cream.
Some of the key players operating in the eye cosmetic market are Shiseido, Unilever, PPG, BENETTON, Procter & Gamble, L'Oreal.
The eye cosmetic market is expected to register a CAGR of 5.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Eye Cosmetic Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Eye Cosmetic Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Eye Cosmetic Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Eye Cosmetic Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Eye Cosmetic Market Size & Forecast, 2020-2028
4.5.1 Eye Cosmetic Market Size and Y-o-Y Growth
4.5.2 Eye Cosmetic Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Eye Shadow Powder
5.2.2 Eyeliner
5.2.3 Eye Shadow Cream
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Online Sales
6.2.2 Offline Sales
6.2.3 Distribution
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Eye Cosmetic Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Eye Cosmetic Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Eye Shadow Powder
9.6.2 Eyeliner
9.6.3 Eye Shadow Cream
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Online Sales
9.10.2 Offline Sales
9.10.3 Distribution
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Eye Shadow Powder
10.6.2 Eyeliner
10.6.3 Eye Shadow Cream
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Online Sales
10.10.2 Offline Sales
10.10.3 Distribution
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Eye Shadow Powder
11.6.2 Eyeliner
11.6.3 Eye Shadow Cream
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Online Sales
11.10.2 Offline Sales
11.10.3 Distribution
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Eye Shadow Powder
12.6.2 Eyeliner
12.6.3 Eye Shadow Cream
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Online Sales
12.10.2 Offline Sales
12.10.3 Distribution
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Eye Shadow Powder
13.6.2 Eyeliner
13.6.3 Eye Shadow Cream
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Online Sales
13.10.2 Offline Sales
13.10.3 Distribution
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Eye Cosmetic Market: Competitive Dashboard
14.2 Global Eye Cosmetic Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Shiseido
14.3.2 Unilever
14.3.3 PPG
14.3.4 BENETTON
14.3.5 Procter & Gamble
14.3.6 L'Oreal
