Market Overview:
The global eye mask market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as increasing awareness about the benefits of using eye masks, rising demand for natural and organic eye masks, and growing popularity of sheet-type eye masks. The global eye mask market is segmented on the basis of type into moisturizing, repair, and other types. The moisturizing type segment is expected to account for the largest share in terms of revenue in 2018 owing to its properties such as hydrating and nourishing skin cells around eyes. The repair type segment is projected to grow at a higher CAGR during the forecast period due to increasing demand for anti-aging products. On the basis of application, supermarkets and hypermarkets are expected to account for the largest share in terms of revenue in 2018 followed by cosmetics and skin care products stores and online retailers respectively.
Product Definition:
An eye mask is a piece of cloth that is worn over the eyes to block out light. Eye masks can be used to help people fall asleep, as well as to protect the eyes from bright light.
Moisturizing:
Moisturizing is the process of replacing or adding moisture to the skin. It helps in reducing dryness, itching, and inflammation caused by extreme temperature changes. Moisturizing eye masks help reduce puffiness as well as dark circles caused by lack of sleep.
It also helps in relaxing muscles and soothing the brain which further improves blood circulation thereby making skin look healthier and younger.
Repair:
Repair is a cosmetic procedure that aims to restore the structure or function of an organ, part, or body area. It can be used for correcting genetic defects in some cases. The eye mask market is driven by factors such as increasing geriatric population base and rising prevalence of vision impairment due to lack of sleep and unhealthy lifestyle practices like smoking and drinking alcohol which leads to dry eyes among other reasons.
Application Insights:
The application segment includes supermarkets and hypermarkets, cosmetics and skin care products stores, online retailers and others. Eye masks are used in several applications including personal use, sleep masking for sleeping or relaxing at the spa or a hotel room, cosmetic application for treating bags under eyes caused due to lack of sleep as well as eye fatigue from computer usage.
The personal use segment dominated the global eye mask market owing to increasing awareness regarding beauty along with rising disposable income among consumers in developing countries such as India, China Japan etc. The repair application is expected to witness significant growth over the forecast period owing to high demand for luxury goods coupled with growing consumer inclination towards purchasing them. Luxury brands focusing on providing quality product experience have been introducing innovative retail designs along with premium quality product offerings which has driven sales of eye masks among high-end fashion retailers globally.
Regional Analysis:
North America dominated the global eye mask market in 2017 owing to growing consumer awareness regarding sleep and wake cycles, along with a high disposable income. Moreover, an increase in the number of retail stores selling sleep accessories is expected to fuel demand for eye masks over the forecast period. Europe accounted for more than 25% share of global revenue in 2017 due to increasing demand from countries such as Germany and France.
Asia Pacific is expected to witness significant growth over the next eight years owing to rising consumer spending on personal care products including skin care and cosmetics among millennials. The region’s beauty industry has grown significantly with exports exceeding USD X billion by 2016 according to Export Health India (EHI). This indicates lucrative opportunities for manufacturers focusing on tapping into untapped markets across APAC countries such as China, Japan, South Korea, Indonesia etc., thereby driving regional market growth during the forecast period from 2018 To 2030 (estimated data).
Growth Factors:
- Increasing demand for eye masks from the aging population
- Rising awareness about the benefits of using eye masks
- Growing popularity of natural and herbal eye masks
- Proliferation of online retail channels for selling eye masks
- Increased spending on personal care products by women
Scope Of The Report
Report Attributes
Report Details
Report Title
Eye Mask Market Research Report
By Type
Moisturizing, Repair, Other
By Application
Supermarkets and Hypermarkets, Cosmetics and Skin Care Products Stores, Online Retailers
By Companies
L’Oreal, Estee Lauder, Procter & Gamble, Avon, Shiseido, Amore Pacific, Mary Kay, Helena Rubinstein, Innisfree
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
188
Number of Tables & Figures
132
Customization Available
Yes, the report can be customized as per your need.
Global Eye Mask Market Report Segments:
The global Eye Mask market is segmented on the basis of:
Types
Moisturizing, Repair, Other
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarkets and Hypermarkets, Cosmetics and Skin Care Products Stores, Online Retailers
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- L’Oreal
- Estee Lauder
- Procter & Gamble
- Avon
- Shiseido
- Amore Pacific
- Mary Kay
- Helena Rubinstein
- Innisfree
Highlights of The Eye Mask Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Moisturizing
- Repair
- Other
- By Application:
- Supermarkets and Hypermarkets
- Cosmetics and Skin Care Products Stores
- Online Retailers
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Eye Mask Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
An eye mask is a piece of clothing that covers the eyes. Eye masks are used to protect the eyes from sunlight, dust, and other particles in the air.
Some of the key players operating in the eye mask market are L’Oreal, Estee Lauder, Procter & Gamble, Avon, Shiseido, Amore Pacific, Mary Kay, Helena Rubinstein, Innisfree.
The eye mask market is expected to grow at a compound annual growth rate of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Eye Mask Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Eye Mask Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Eye Mask Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Eye Mask Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Eye Mask Market Size & Forecast, 2020-2028
4.5.1 Eye Mask Market Size and Y-o-Y Growth
4.5.2 Eye Mask Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Moisturizing
5.2.2 Repair
5.2.3 Other
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Supermarkets and Hypermarkets
6.2.2 Cosmetics and Skin Care Products Stores
6.2.3 Online Retailers
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Eye Mask Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Eye Mask Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Moisturizing
9.6.2 Repair
9.6.3 Other
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Supermarkets and Hypermarkets
9.10.2 Cosmetics and Skin Care Products Stores
9.10.3 Online Retailers
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Moisturizing
10.6.2 Repair
10.6.3 Other
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Supermarkets and Hypermarkets
10.10.2 Cosmetics and Skin Care Products Stores
10.10.3 Online Retailers
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Moisturizing
11.6.2 Repair
11.6.3 Other
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Supermarkets and Hypermarkets
11.10.2 Cosmetics and Skin Care Products Stores
11.10.3 Online Retailers
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Moisturizing
12.6.2 Repair
12.6.3 Other
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Supermarkets and Hypermarkets
12.10.2 Cosmetics and Skin Care Products Stores
12.10.3 Online Retailers
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Moisturizing
13.6.2 Repair
13.6.3 Other
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Supermarkets and Hypermarkets
13.10.2 Cosmetics and Skin Care Products Stores
13.10.3 Online Retailers
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Eye Mask Market: Competitive Dashboard
14.2 Global Eye Mask Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 L’Oreal
14.3.2 Estee Lauder
14.3.3 Procter & Gamble
14.3.4 Avon
14.3.5 Shiseido
14.3.6 Amore Pacific
14.3.7 Mary Kay
14.3.8 Helena Rubinstein
14.3.9 Innisfree
