Market Overview:
The global eye tracking equipment market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The increasing demand for eye tracking equipment in research applications is one of the major factors driving the growth of this market. The other factors that are contributing to the growth of this market include technological advancements and rising demand from emerging economies. However, high cost associated with eye tracking equipment may restrain the growth of this market during the forecast period. On basis on type, head-mounted segment is expected to hold dominant position in global eye tracking equipment market over next decade owing its growing application in various end user industries such as advertising research, education research, interaction design research and interface evaluation among others.
Product Definition:
Eye tracking equipment is used to track eye movement. It can be used for research purposes, or to help people with disabilities interact with computers or other devices.
Head-mounted:
The global market for head-mounted devices is expected to witness significant growth over the forecast period. The major factor contributing to this growth includes technological advancements and rising adoption of virtual reality (VR) headsets among consumers. Furthermore, increasing investments by companies in order to commercialize VR technology across various industry verticals such as media & entertainment, gaming, transportation & logistics are also anticipated to drive the market demand over the next few years.
Remote Viewing:
Remote viewing is the ability of a person to observe and monitor events that are occurring at a distance. It is also known as clairvoyance or psychometry. The ability to view and monitor events through this method is hereditary in nature, but can be developed by practice and training. Remote viewing has been extensively used by law enforcement agencies for criminal investigation purposes, which has led to its widespread adoption in eye tracking equipment market over the past few years.
Application Insights:
The advertising research segment dominated the global eye tracking equipment market in 2017. This can be attributed to a rise in demand for effective digital marketing and growing awareness about online privacy among consumers. Moreover, prominent companies such as Google and Facebook are making efforts to enhance their services by incorporating advanced technologies such as machine learning and AI, which will further boost product demand over the forecast period.
The education research segment is expected to witness significant growth over the forecast period owing to an increase in government funding for new educational technology projects that involve use of eye-tracking devices. For instance, National Center for Biotechnology Information (NCBI) under U.S Department of Health & Human Services has collaborated with Microsoft Corporation towards development of an interactive whiteboard that involves pupil tracking using Eye-Tracking Software Development Kit (SDK). Such initiatives are anticipated to drive industry growth over the coming years.
Regional Analysis:
North America dominated the market in terms of revenue share in 2017. The growth can be attributed to the presence of a large number of market players, high adoption rate for eye tracking technology, and increased focus on human-computer interaction. Europe is expected to witness significant growth over the forecast period owing to increasing R&D investments by companies operating within this region. Asia Pacific is anticipated to grow at a lucrative CAGR during the forecast period due to increasing demand from various application areas such as advertising research and interface evaluation & user testing.
The global eye tracking equipment market has been segmented into North America, Europe, Asia Pacific (APAC), Latin America (LATAM), and MEA on account of different industry trends prevailing within each region.
Growth Factors:
- Increasing demand for eye tracking equipment in research and development activities to understand human behavior
- Growing use of eye tracking equipment in marketing and advertising to understand consumer preferences
- Increasing demand for eye tracking equipment in medical diagnostics and treatment of vision disorders
- Rising adoption of eye tracking technology in automotive industry for design and development purposes
- Growing popularity of head-mounted displays (HMDs) that use eye tracking technology
Scope Of The Report
Report Attributes
Report Details
Report Title
Eye Tracking Equipment Market Research Report
By Type
Head-mounted, Remote Viewing
By Application
Advertising Research, Education Research, Interaction Design Research, Interface Evaluation, Entertainment, Other
By Companies
Tobii Pro, VPixx Technologies, SR Research, Braincraft Technology Co., Ltd, Usee, Smart Eye, SensoMotoric Instruments, Gazepoint, Ergoneers, EyeTech Digital Systems, Tobii Pro, LC Technologies (Eyegaze)
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
157
Number of Tables & Figures
110
Customization Available
Yes, the report can be customized as per your need.
Global Eye Tracking Equipment Market Report Segments:
The global Eye Tracking Equipment market is segmented on the basis of:
Types
Head-mounted, Remote Viewing
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Advertising Research, Education Research, Interaction Design Research, Interface Evaluation, Entertainment, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Tobii Pro
- VPixx Technologies
- SR Research
- Braincraft Technology Co., Ltd
- Usee
- Smart Eye
- SensoMotoric Instruments
- Gazepoint
- Ergoneers
- EyeTech Digital Systems
- Tobii Pro
- LC Technologies (Eyegaze)
Highlights of The Eye Tracking Equipment Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Head-mounted
- Remote Viewing
- By Application:
- Advertising Research
- Education Research
- Interaction Design Research
- Interface Evaluation
- Entertainment
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Eye Tracking Equipment Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Eye tracking equipment is a device that measures the movement of an individual's eyes. This information can be used to determine how someone is viewing a screen or document.
Some of the major companies in the eye tracking equipment market are Tobii Pro, VPixx Technologies, SR Research, Braincraft Technology Co., Ltd, Usee, Smart Eye, SensoMotoric Instruments, Gazepoint, Ergoneers, EyeTech Digital Systems, Tobii Pro, LC Technologies (Eyegaze).
The eye tracking equipment market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Eye Tracking Equipment Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Eye Tracking Equipment Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Eye Tracking Equipment Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Eye Tracking Equipment Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Eye Tracking Equipment Market Size & Forecast, 2018-2028
4.5.1 Eye Tracking Equipment Market Size and Y-o-Y Growth
4.5.2 Eye Tracking Equipment Market Absolute $ Opportunity
Chapter 5 Global Eye Tracking Equipment Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Eye Tracking Equipment Market Size Forecast by Type
5.2.1 Head-mounted
5.2.2 Remote Viewing
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Eye Tracking Equipment Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Eye Tracking Equipment Market Size Forecast by Applications
6.2.1 Advertising Research
6.2.2 Education Research
6.2.3 Interaction Design Research
6.2.4 Interface Evaluation
6.2.5 Entertainment
6.2.6 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Eye Tracking Equipment Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Eye Tracking Equipment Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Eye Tracking Equipment Analysis and Forecast
9.1 Introduction
9.2 North America Eye Tracking Equipment Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Eye Tracking Equipment Market Size Forecast by Type
9.6.1 Head-mounted
9.6.2 Remote Viewing
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Eye Tracking Equipment Market Size Forecast by Applications
9.10.1 Advertising Research
9.10.2 Education Research
9.10.3 Interaction Design Research
9.10.4 Interface Evaluation
9.10.5 Entertainment
9.10.6 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Eye Tracking Equipment Analysis and Forecast
10.1 Introduction
10.2 Europe Eye Tracking Equipment Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Eye Tracking Equipment Market Size Forecast by Type
10.6.1 Head-mounted
10.6.2 Remote Viewing
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Eye Tracking Equipment Market Size Forecast by Applications
10.10.1 Advertising Research
10.10.2 Education Research
10.10.3 Interaction Design Research
10.10.4 Interface Evaluation
10.10.5 Entertainment
10.10.6 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Eye Tracking Equipment Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Eye Tracking Equipment Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Eye Tracking Equipment Market Size Forecast by Type
11.6.1 Head-mounted
11.6.2 Remote Viewing
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Eye Tracking Equipment Market Size Forecast by Applications
11.10.1 Advertising Research
11.10.2 Education Research
11.10.3 Interaction Design Research
11.10.4 Interface Evaluation
11.10.5 Entertainment
11.10.6 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Eye Tracking Equipment Analysis and Forecast
12.1 Introduction
12.2 Latin America Eye Tracking Equipment Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Eye Tracking Equipment Market Size Forecast by Type
12.6.1 Head-mounted
12.6.2 Remote Viewing
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Eye Tracking Equipment Market Size Forecast by Applications
12.10.1 Advertising Research
12.10.2 Education Research
12.10.3 Interaction Design Research
12.10.4 Interface Evaluation
12.10.5 Entertainment
12.10.6 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Eye Tracking Equipment Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Eye Tracking Equipment Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Eye Tracking Equipment Market Size Forecast by Type
13.6.1 Head-mounted
13.6.2 Remote Viewing
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Eye Tracking Equipment Market Size Forecast by Applications
13.10.1 Advertising Research
13.10.2 Education Research
13.10.3 Interaction Design Research
13.10.4 Interface Evaluation
13.10.5 Entertainment
13.10.6 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Eye Tracking Equipment Market: Competitive Dashboard
14.2 Global Eye Tracking Equipment Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Tobii Pro
14.3.2 VPixx Technologies
14.3.3 SR Research
14.3.4 Braincraft Technology Co., Ltd
14.3.5 Usee
14.3.6 Smart Eye
14.3.7 SensoMotoric Instruments
14.3.8 Gazepoint
14.3.9 Ergoneers
14.3.10 EyeTech Digital Systems
14.3.11 Tobii Pro
14.3.12 LC Technologies (Eyegaze)
