Market Overview:
The global eye tracking software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for eye tracking software in various applications such as retail & advertisement, consumer electronics, healthcare & research labs, government, defense and aerospace, automotive & transportation and others. Additionally, the growing trend of using cloud-based eye tracking software is also contributing to the growth of this market.
Product Definition:
Eye tracking software is used to track the movement of a person's eyes. This information can be used to determine what someone is looking at on a screen or in the real world. Eye tracking software can also be used to measure how long someone looks at different objects. This information can be used to help design user interfaces and ads that are more likely to capture a person's attention.
Cloud-based:
Cloud-based is a software model that provides shared pool of processing resources and storage space. It also helps in reducing costs by eliminating the need for buying, installing, maintaining and upgrading hardware systems or software. Cloud-based services are accessed through internet protocol (IP).
On-premise:
On-premise software is a term used for software that is installed and run from the provider’s server. The data generated by the on-premise software can be analyzed by the provider or can be shared with third parties as per user desire. On-premise solutions are preferred over cloud solutions because of their benefits such as easy customization, no dependency on internet connection, and control over data.
Cloud based eye tracking services use webcams.
Application Insights:
The consumer electronics segment accounted for the largest revenue share in 2016 and is anticipated to maintain its lead over the forecast period. This can be attributed to growing usage of eye-tracking technology in smartwatches, tablets, laptops/notebooks, and smartphones. The technology helps manufacturers understand customer needs by tracking users¢â‚¬â„¢ eyes movement across different devices screen properties such as brightness, volume level, battery consumption etc.
The retail & advertisement segment is expected to grow at a significant rate over the forecast period owing to increasing adoption of eye-tracking software for various applications such as digital signage & advertising; interactive kiosks; web analytics; product display & placement optimization; mobile marketing optimization (MMO); loyalty programs management etc. Eye-Tracking Software allows retailers/ advertisers collect data from viewers which enables them optimize their campaigns with precision thus resulting in increased sales while reducing wastage and costs associated with traditional media planning and buying methods.
Regional Analysis:
North America dominated the market in 2017 owing to the presence of a large number of global players and high adoption rate of new technologies. The region is expected to maintain its dominance over the forecast period due to increasing R&D activities and growing adoption of eye tracking technology across several industries. Asia Pacific is anticipated to witness significant growth over the forecast period owing to increasing investments by global players for tapping into untapped markets in this region. In addition, rising awareness about emerging technologies such as eye tracking software among end users will drive regional growth during the forecast period.
The market in Europe is expected grow at a faster pace than other regions due to increased funding from public & private sectors coupled with higher spending on research related projects within this region.
Growth Factors:
- Increasing demand for eye tracking software in market research and advertising sectors to understand consumer behavior
- Growing use of eye tracking software in medical research to study human diseases and treatment methods
- Increasing demand for eye tracking software from automotive sector for development of advanced driver assistance systems (ADAS)
- Proliferation of head-mounted displays (HMDs) and growth in virtual reality (VR) and augmented reality (AR) applications that require accurate eye tracking data
- Development of new applications such as gaze interaction, which utilizes the user's eyes as input devices
Scope Of The Report
Report Attributes
Report Details
Report Title
Eye Tracking Software Market Research Report
By Type
Cloud-based, On-premise
By Application
Retail & Advertisement, Consumer Electronics, Healthcare & Research Labs, Government, Defense, and Aerospace, Automotive & Transportation, Others
By Companies
Tobii Pro Lab, iMotions, Google, Facebook, Apple, SR Research, Seeing Machines, EyeTracking Inc., Smart Eye AB, LC Technologies, Ergoneers GmbH, EyeTech Digital Systems, Mirametrix Inc.
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
216
Number of Tables & Figures
152
Customization Available
Yes, the report can be customized as per your need.
Global Eye Tracking Software Market Report Segments:
The global Eye Tracking Software market is segmented on the basis of:
Types
Cloud-based, On-premise
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail & Advertisement, Consumer Electronics, Healthcare & Research Labs, Government, Defense, and Aerospace, Automotive & Transportation, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Tobii Pro Lab
- iMotions
- Google
- Facebook
- Apple
- SR Research
- Seeing Machines
- EyeTracking Inc.
- Smart Eye AB
- LC Technologies
- Ergoneers GmbH
- EyeTech Digital Systems
- Mirametrix Inc.
Highlights of The Eye Tracking Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-based
- On-premise
- By Application:
- Retail & Advertisement
- Consumer Electronics
- Healthcare & Research Labs
- Government, Defense, and Aerospace
- Automotive & Transportation
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Eye Tracking Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Eye tracking software is a computer program that tracks the movement of an individual's eyes. This information can be used to control various aspects of the user's digital experience, such as navigation and video playback.
Some of the major companies in the eye tracking software market are Tobii Pro Lab, iMotions, Google, Facebook, Apple, SR Research, Seeing Machines, EyeTracking Inc., Smart Eye AB, LC Technologies, Ergoneers GmbH, EyeTech Digital Systems, Mirametrix Inc..
The eye tracking software market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Eye Tracking Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Eye Tracking Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Eye Tracking Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Eye Tracking Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Eye Tracking Software Market Size & Forecast, 2020-2028
4.5.1 Eye Tracking Software Market Size and Y-o-Y Growth
4.5.2 Eye Tracking Software Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Cloud-based
5.2.2 On-premise
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Retail & Advertisement
6.2.2 Consumer Electronics
6.2.3 Healthcare & Research Labs
6.2.4 Government
6.2.5 Defense
6.2.6 and Aerospace
6.2.7 Automotive & Transportation
6.2.8 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Eye Tracking Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Eye Tracking Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Cloud-based
9.6.2 On-premise
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Retail & Advertisement
9.10.2 Consumer Electronics
9.10.3 Healthcare & Research Labs
9.10.4 Government
9.10.5 Defense
9.10.6 and Aerospace
9.10.7 Automotive & Transportation
9.10.8 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Cloud-based
10.6.2 On-premise
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Retail & Advertisement
10.10.2 Consumer Electronics
10.10.3 Healthcare & Research Labs
10.10.4 Government
10.10.5 Defense
10.10.6 and Aerospace
10.10.7 Automotive & Transportation
10.10.8 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Cloud-based
11.6.2 On-premise
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Retail & Advertisement
11.10.2 Consumer Electronics
11.10.3 Healthcare & Research Labs
11.10.4 Government
11.10.5 Defense
11.10.6 and Aerospace
11.10.7 Automotive & Transportation
11.10.8 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Cloud-based
12.6.2 On-premise
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Retail & Advertisement
12.10.2 Consumer Electronics
12.10.3 Healthcare & Research Labs
12.10.4 Government
12.10.5 Defense
12.10.6 and Aerospace
12.10.7 Automotive & Transportation
12.10.8 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Cloud-based
13.6.2 On-premise
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Retail & Advertisement
13.10.2 Consumer Electronics
13.10.3 Healthcare & Research Labs
13.10.4 Government
13.10.5 Defense
13.10.6 and Aerospace
13.10.7 Automotive & Transportation
13.10.8 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Eye Tracking Software Market: Competitive Dashboard
14.2 Global Eye Tracking Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Tobii Pro Lab
14.3.2 iMotions
14.3.3 Google
14.3.4 Facebook
14.3.5 Apple
14.3.6 SR Research
14.3.7 Seeing Machines
14.3.8 EyeTracking Inc.
14.3.9 Smart Eye AB
14.3.10 LC Technologies
14.3.11 Ergoneers GmbH
14.3.12 EyeTech Digital Systems
14.3.13 Mirametrix Inc.
