Market Overview:
The global feminine sanitary napkins market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to various factors such as increasing awareness about menstrual hygiene, growing population of working women, and rising disposable income levels in developing countries. The global feminine sanitary napkins market is segmented on the basis of type into daily use type, night use type, and mini pads. The daily use type segment is expected to hold the largest share in the market during the forecast period owing to its high demand from urban women who are increasingly adopting a busy lifestyle. The night use type segment is projected to grow at a higher CAGR than other segments during the forecast period due its increasing adoption by young girls and working women for overnight protection. On the basis of application,the global feminine sanitary napkinsmarketis divided into supermarket, convenience store, online sales channeland others (including pharmacies and general stores).
Product Definition:
A feminine sanitary napkin, also called a pad, is a piece of absorbent material worn by women during menstruation to absorb blood and other secretions.
Daily Use Type:
The global daily use type feminine sanitary napkins market size was valued at USD 4.6 billion in 2015 and is expected to grow at a CAGR of XX% over the forecast period on account of rising awareness regarding hygiene, particularly among women population across the globe.
Night Use Type:
The night use type is a newer concept in feminine sanitary napkins market. It was introduced around 2010 and has been gaining significant acceptance since then. The main objective of introducing this type is to provide women with better quality protection from vaginal infections, especially during menstruation. Night use type offers advantages such as it can be used for up to 12 hours and provides heavy menstrual bleeding women with extra comfort, ease of movement and prevents leakage.
Application Insights:
The others application segment held the largest share of more than 50.0% in 2017. The others application category includes hospital, pharmacy, drugstore and other stores that sell feminine hygiene products such as sanitary napkins or periodicals. These are mainly sold through pharmacies and hospitals due to their high purchasing power but supermarkets and convenience stores also carry these products as well due to increased awareness about them among consumers who have a general knowledge of health issues regarding women¢â‚¬â„¢s hygiene.
Regional Analysis:
North America dominated the global feminine sanitary napkins market in 2017. The presence of major companies such as Procter & Gamble, Kimberly-Clark Corporation, and Unilever has positively influenced the growth of this region. Moreover, increasing awareness about menstruation among women is also one of the key factors driving product demand in this region. According to a survey conducted by National Center for Health Statistics (NCHS), approximately 50% to 70% women in U.S., aged 15 to 44 years reported that they had never used any type of menstrual product except tampons or pads during their entire lives (Henderson et al., 2015).
Asia Pacific is expected to witness significant growth over the forecast period owing to rising disposable income and changing lifestyles especially among millennials population who prefer products with less hassle.
Growth Factors:
- Increasing awareness about feminine hygiene and menstrual health in developing countries
- Rising disposable income of women in emerging economies
- Growing demand for absorbent and comfortable sanitary napkins
- Proliferation of e-commerce platforms that offer a wide variety of sanitary napkins at competitive prices
- Introduction of innovative products with new features
Scope Of The Report
Report Attributes
Report Details
Report Title
Feminine Sanitary Napkins Market Research Report
By Type
Daily Use Type, Night Use Type, Mini Pads
By Application
Supermarket, Convenience Store, Online Sales, Others
By Companies
Procter & Gamble, Kimberly-Clark, Unicharm, Johnson & Johnson, Hengan, Kingdom Healthcare, Essity, Kao Corporation, Jieling, Edgewell Personal Care Company, Elleair, KleanNara, Ontex International, Bjbest, Corman SpA
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
156
Number of Tables & Figures
110
Customization Available
Yes, the report can be customized as per your need.
Global Feminine Sanitary Napkins Market Report Segments:
The global Feminine Sanitary Napkins market is segmented on the basis of:
Types
Daily Use Type, Night Use Type, Mini Pads
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarket, Convenience Store, Online Sales, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Procter & Gamble
- Kimberly-Clark
- Unicharm
- Johnson & Johnson
- Hengan
- Kingdom Healthcare
- Essity
- Kao Corporation
- Jieling
- Edgewell Personal Care Company
- Elleair
- KleanNara
- Ontex International
- Bjbest
- Corman SpA
Highlights of The Feminine Sanitary Napkins Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Daily Use Type
- Night Use Type
- Mini Pads
- By Application:
- Supermarket
- Convenience Store
- Online Sales
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Feminine Sanitary Napkins Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Feminine sanitary napkins are a type of menstrual product that is designed to absorb blood and protect against leaks. They are often made from soft, absorbent materials such as cotton or synthetic fibres and come in a variety of sizes and shapes to fit different body types. Feminine sanitary napkins can be bought in stores, online, or at some pharmacies.
Some of the major players in the feminine sanitary napkins market are Procter & Gamble, Kimberly-Clark, Unicharm, Johnson & Johnson, Hengan, Kingdom Healthcare, Essity, Kao Corporation, Jieling, Edgewell Personal Care Company, Elleair, KleanNara, Ontex International, Bjbest, Corman SpA.
The feminine sanitary napkins market is expected to register a CAGR of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Feminine Sanitary Napkins Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Feminine Sanitary Napkins Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Feminine Sanitary Napkins Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Feminine Sanitary Napkins Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Feminine Sanitary Napkins Market Size & Forecast, 2018-2028
4.5.1 Feminine Sanitary Napkins Market Size and Y-o-Y Growth
4.5.2 Feminine Sanitary Napkins Market Absolute $ Opportunity
Chapter 5 Global Feminine Sanitary Napkins Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Feminine Sanitary Napkins Market Size Forecast by Type
5.2.1 Daily Use Type
5.2.2 Night Use Type
5.2.3 Mini Pads
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Feminine Sanitary Napkins Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Feminine Sanitary Napkins Market Size Forecast by Applications
6.2.1 Supermarket
6.2.2 Convenience Store
6.2.3 Online Sales
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Feminine Sanitary Napkins Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Feminine Sanitary Napkins Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Feminine Sanitary Napkins Analysis and Forecast
9.1 Introduction
9.2 North America Feminine Sanitary Napkins Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Feminine Sanitary Napkins Market Size Forecast by Type
9.6.1 Daily Use Type
9.6.2 Night Use Type
9.6.3 Mini Pads
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Feminine Sanitary Napkins Market Size Forecast by Applications
9.10.1 Supermarket
9.10.2 Convenience Store
9.10.3 Online Sales
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Feminine Sanitary Napkins Analysis and Forecast
10.1 Introduction
10.2 Europe Feminine Sanitary Napkins Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Feminine Sanitary Napkins Market Size Forecast by Type
10.6.1 Daily Use Type
10.6.2 Night Use Type
10.6.3 Mini Pads
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Feminine Sanitary Napkins Market Size Forecast by Applications
10.10.1 Supermarket
10.10.2 Convenience Store
10.10.3 Online Sales
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Feminine Sanitary Napkins Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Feminine Sanitary Napkins Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Feminine Sanitary Napkins Market Size Forecast by Type
11.6.1 Daily Use Type
11.6.2 Night Use Type
11.6.3 Mini Pads
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Feminine Sanitary Napkins Market Size Forecast by Applications
11.10.1 Supermarket
11.10.2 Convenience Store
11.10.3 Online Sales
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Feminine Sanitary Napkins Analysis and Forecast
12.1 Introduction
12.2 Latin America Feminine Sanitary Napkins Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Feminine Sanitary Napkins Market Size Forecast by Type
12.6.1 Daily Use Type
12.6.2 Night Use Type
12.6.3 Mini Pads
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Feminine Sanitary Napkins Market Size Forecast by Applications
12.10.1 Supermarket
12.10.2 Convenience Store
12.10.3 Online Sales
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Feminine Sanitary Napkins Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Feminine Sanitary Napkins Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Feminine Sanitary Napkins Market Size Forecast by Type
13.6.1 Daily Use Type
13.6.2 Night Use Type
13.6.3 Mini Pads
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Feminine Sanitary Napkins Market Size Forecast by Applications
13.10.1 Supermarket
13.10.2 Convenience Store
13.10.3 Online Sales
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Feminine Sanitary Napkins Market: Competitive Dashboard
14.2 Global Feminine Sanitary Napkins Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Procter & Gamble
14.3.2 Kimberly-Clark
14.3.3 Unicharm
14.3.4 Johnson & Johnson
14.3.5 Hengan
14.3.6 Kingdom Healthcare
14.3.7 Essity
14.3.8 Kao Corporation
14.3.9 Jieling
14.3.10 Edgewell Personal Care Company
14.3.11 Elleair
14.3.12 KleanNara
14.3.13 Ontex International
14.3.14 Bjbest
14.3.15 Corman SpA
