Market Overview:
The global feminine wipes market is expected to grow at a CAGR of 5.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing awareness about hygiene and personal care among women, rising disposable income, and growing demand for convenient and easy-to-use products. In terms of type, the ordinary wipes segment is expected to dominate the global feminine wipes market during the forecast period. This segment is projected to grow at a CAGR of 6% during the forecast period. In terms of application, supermarkets and departmental stores are expected to account for majority share in terms of revenue in 2018; however, retail stores are projected to witness highest growth rate during the forecast period.
Product Definition:
A feminine wipe is a type of disposable wipe that is typically used to clean the vaginal area. They are often marketed as being more gentle than toilet paper, and some women find them more effective at cleaning the area than traditional methods. Feminine wipes can be purchased at most drugstores and grocery stores, and some brands are also available online.
Ordinary Wipes:
Ordinary wipes are the most used product in feminine wipes market. It is a cloth or piece of fabric, which is used for cleaning intimate areas such as vaginal and anal cavity. The product also finds its use for cleaning infants’ bottoms and breasts at times when baby caretakers cannot access water or other liquids to clean the babies’ skin.
Sanitary Wipes:
The global feminine wipes market is expected to witness significant growth over the forecast period owing to increasing awareness among women regarding hygiene and the introduction of innovative products. Sanitary wipes are used for cleaning vulva, vaginal area, and perineum during menstruation. They are available in different forms such as cotton wool-based, water-based polyethylene (PE), alcohol-free baby wipes or adult incontinence or multi-purpose disposables.
Application Insights:
The supermarkets and departmental stores application segment led the market in 2017. This is attributed to the high usage of sanitary wipes by customers who frequent these stores to buy food products. The increasing number of convenience stores across the world is also expected to contribute positively towards industry growth over the forecast period.
The retail store application segment is anticipated to witness significant growth over the forecast period owing to an increase in demand for feminine hygiene products among consumers, especially women shoppers aged 25 years and above living in urban areas of developing countries such as China, India and Brazil. In addition, a rise in adoption rates of home delivery services coupled with an increase in online shopping trends are likely drive this segment further during future periods.
Regional Analysis:
North America dominated the global feminine wipes market in 2017. The region is expected to maintain its position over the forecast period. High awareness regarding personal hygiene and cleanliness among women of North America is driving the demand for these products. Moreover, increasing penetration of online retailing in this region has been boosting product sales across various application segments including feminine wipes in recent years.
Asia Pacific is anticipated to be one of the fastest-growing regions owing to rising disposable income levels and growing population especially in China and India, which are majorly driven by changing lifestyles resulting into increased demand for these products across various applications such as supermarkets, departmental stores, drugstores etc in this region over the forecast period The Middle East & Africa (MEA) market also presents significant growth opportunities due to high birth rates particularly among African countries such as Nigeria.
Growth Factors:
- Increasing awareness about feminine hygiene and the benefits of using feminine wipes
- Growing demand for convenient and easy-to-use personal hygiene products
- Rising number of women in the workforce, which is driving demand for portable personal hygiene products
- Rapid urbanization and growing disposable income levels in emerging markets are propelling growth of the feminine wipes market
- Proliferation of online retail channels is providing a boost to sales of feminine wipes
Scope Of The Report
Report Attributes
Report Details
Report Title
Feminine Wipes Market Research Report
By Type
Ordinary Wipes, Sanitary Wipes
By Application
Supermarkets and Departmental Stores, Retail Stores, Health and Beauty Stores, Online Stores
By Companies
P&G, Kimberly Clark, Playtex, Combe Incorporated, La Fresh, Intimore Corporation, Corman, Healthy Hoohoo, Medline, Bodywise, P&G, Nivea, Sweetspot Labs, C.B. Fleet, The Boots Company, Natracare, VWash
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
132
Number of Tables & Figures
93
Customization Available
Yes, the report can be customized as per your need.
Global Feminine Wipes Market Report Segments:
The global Feminine Wipes market is segmented on the basis of:
Types
Ordinary Wipes, Sanitary Wipes
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarkets and Departmental Stores, Retail Stores, Health and Beauty Stores, Online Stores
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- P&G
- Kimberly Clark
- Playtex
- Combe Incorporated
- La Fresh
- Intimore Corporation
- Corman
- Healthy Hoohoo
- Medline
- Bodywise
- P&G
- Nivea
- Sweetspot Labs
- C.B. Fleet
- The Boots Company
- Natracare
- VWash
Highlights of The Feminine Wipes Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Ordinary Wipes
- Sanitary Wipes
- By Application:
- Supermarkets and Departmental Stores
- Retail Stores
- Health and Beauty Stores
- Online Stores
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Feminine Wipes Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Feminine wipes are a type of sanitary napkin that are specifically designed to be used by women. They typically have a softer, more absorbent surface than traditional sanitary napkins and are marketed as an alternative to using toilet paper to clean up after menstruation.
Some of the major companies in the feminine wipes market are P&G, Kimberly Clark, Playtex, Combe Incorporated, La Fresh, Intimore Corporation, Corman, Healthy Hoohoo, Medline, Bodywise, P&G, Nivea, Sweetspot Labs, C.B. Fleet, The Boots Company, Natracare, VWash.
The feminine wipes market is expected to grow at a compound annual growth rate of 5.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Feminine Wipes Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Feminine Wipes Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Feminine Wipes Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Feminine Wipes Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Feminine Wipes Market Size & Forecast, 2020-2028
4.5.1 Feminine Wipes Market Size and Y-o-Y Growth
4.5.2 Feminine Wipes Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Ordinary Wipes
5.2.2 Sanitary Wipes
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Supermarkets and Departmental Stores
6.2.2 Retail Stores
6.2.3 Health and Beauty Stores
6.2.4 Online Stores
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Feminine Wipes Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Feminine Wipes Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Ordinary Wipes
9.6.2 Sanitary Wipes
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Supermarkets and Departmental Stores
9.10.2 Retail Stores
9.10.3 Health and Beauty Stores
9.10.4 Online Stores
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Ordinary Wipes
10.6.2 Sanitary Wipes
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Supermarkets and Departmental Stores
10.10.2 Retail Stores
10.10.3 Health and Beauty Stores
10.10.4 Online Stores
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Ordinary Wipes
11.6.2 Sanitary Wipes
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Supermarkets and Departmental Stores
11.10.2 Retail Stores
11.10.3 Health and Beauty Stores
11.10.4 Online Stores
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Ordinary Wipes
12.6.2 Sanitary Wipes
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Supermarkets and Departmental Stores
12.10.2 Retail Stores
12.10.3 Health and Beauty Stores
12.10.4 Online Stores
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Ordinary Wipes
13.6.2 Sanitary Wipes
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Supermarkets and Departmental Stores
13.10.2 Retail Stores
13.10.3 Health and Beauty Stores
13.10.4 Online Stores
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Feminine Wipes Market: Competitive Dashboard
14.2 Global Feminine Wipes Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 P&G
14.3.2 Kimberly Clark
14.3.3 Playtex
14.3.4 Combe Incorporated
14.3.5 La Fresh
14.3.6 Intimore Corporation
14.3.7 Corman
14.3.8 Healthy Hoohoo
14.3.9 Medline
14.3.10 Bodywise
14.3.11 P&G
14.3.12 Nivea
14.3.13 Sweetspot Labs
14.3.14 C.B. Fleet
14.3.15 The Boots Company
14.3.16 Natracare
14.3.17 VWash
