Market Overview:
The global flushable wipes market is expected to grow at a CAGR of 6.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for personal care and cosmetic products, rising awareness about hygiene, and growing disposable income in developing countries. In terms of type, the biodegradable fibre segment is expected to grow at a higher CAGR than the non-biodegradable fibre segment during the forecast period. This can be attributed to the increasing demand for environmentally friendly products across regions.
Product Definition:
Flushable wipes are pre-moistened towelettes that are designed to be flushed down the toilet. They are often used for personal hygiene, particularly in areas where traditional toilet paper may not be available or practical.
Biodegradable Fibres:
Biodegradable fibers are those materials which can decompose or break down into non-toxic substances by the action of bacteria and enzymes. Biodegradable fibers are widely used in disposable wipes, feminine hygiene products, baby diapers and training nappy among other products.
Non-Biodegradable Fibres:
Non-biodegradable fibers are synthetic materials that do not decompose or break down when placed in the natural environment. These include polypropylene, polyethylene terephthalate (PET), and polyester. The major applications of non-biodegradable fibers are in manufacturing flushable wipes and other hygiene products such as feminine hygiene pads, baby diapers, adult incontinence products like Depends etc.
Application Insights:
The personal care segment accounted for the largest share of over 40.0% in 2017 and is anticipated to witness significant growth during the forecast period. The product demand in this application is primarily driven by factors such as increasing hygiene awareness among consumers, growing use of baby diapers, and high spending on personal care products by individuals across the globe.
The cosmetic segment is expected to expand at a CAGR of XX% from 2018 to 2030 owing to rising consumer concerns regarding skin problems including acne, blackheads, zits & pimples along with increased spending on beauty products such as face creams & lotions that help improve skin texture & appearance. Moreover, rising consumer preference for wipes that are biodegradable will also drive product demand in this application over the coming years.
Other applications include food service industry.
Regional Analysis:
North America was the dominant regional market in 2017 and will expand further at a steady CAGR from 2018 to 2030. This is attributed to growing concerns over maintaining hygiene and health, coupled with increasing disposable income of consumers. Moreover, rising awareness regarding personal grooming among men has led to increased demand for skin care products such as wipes that help remove dirt from the body quickly and efficiently.
Asia Pacific is expected to be one of the fastest-growing regional markets due to rapid urbanization along with increasing population in countries like India, China, Indonesia, Malaysia etc., which has resulted into an increase in consumer spending on various household products including wipes. Furthermore, improving living standards have led consumers towards purchasing more expensive luxury toilet paper rather than cheaper flushable alternatives thereby driving product demand over the forecast period.
Growth Factors:
- Increasing demand from the geriatric population for hygiene and convenience.
- Rising awareness about the benefits of using flushable wipes over traditional toilet paper among consumers, especially in developed countries.
- Growing popularity of eco-friendly and biodegradable wipes made from natural materials such as bamboo or cotton.
- Proliferation of private label brands in the flushable wipes market, offering competitive prices and quality products to consumers worldwide
Scope Of The Report
Report Attributes
Report Details
Report Title
Flushable Wipes Market Research Report
By Type
Biodegradable Fibres, Non-Biodegradable Fibres, Latex Binders
By Application
Personal Care, Cosmetic, Medical, Others
By Companies
Kimberly-Clark, Procter & Gamble, Rockline Industries, Nice-Pak Products, SC Johnson, Cottonelle, Charmin, Scott, Equate, Kimberly-Clark
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
142
Number of Tables & Figures
100
Customization Available
Yes, the report can be customized as per your need.
Global Flushable Wipes Market Report Segments:
The global Flushable Wipes market is segmented on the basis of:
Types
Biodegradable Fibres, Non-Biodegradable Fibres, Latex Binders
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Personal Care, Cosmetic, Medical, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Kimberly-Clark
- Procter & Gamble
- Rockline Industries
- Nice-Pak Products
- SC Johnson
- Cottonelle
- Charmin
- Scott
- Equate
- Kimberly-Clark
Highlights of The Flushable Wipes Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Biodegradable Fibres
- Non-Biodegradable Fibres
- Latex Binders
- By Application:
- Personal Care
- Cosmetic
- Medical
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Flushable Wipes Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Flushable wipes are a type of wet wipe that can be flushed down the toilet. They are made from materials that do not contain any harsh chemicals, and they are often marketed as being environmentally friendly.
Some of the major companies in the flushable wipes market are Kimberly-Clark, Procter & Gamble, Rockline Industries, Nice-Pak Products, SC Johnson, Cottonelle, Charmin, Scott, Equate, Kimberly-Clark.
The flushable wipes market is expected to grow at a compound annual growth rate of 6.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Flushable Wipes Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Flushable Wipes Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Flushable Wipes Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Flushable Wipes Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Flushable Wipes Market Size & Forecast, 2020-2028
4.5.1 Flushable Wipes Market Size and Y-o-Y Growth
4.5.2 Flushable Wipes Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Biodegradable Fibres
5.2.2 Non-Biodegradable Fibres
5.2.3 Latex Binders
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Personal Care
6.2.2 Cosmetic
6.2.3 Medical
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Flushable Wipes Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Flushable Wipes Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Biodegradable Fibres
9.6.2 Non-Biodegradable Fibres
9.6.3 Latex Binders
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Personal Care
9.10.2 Cosmetic
9.10.3 Medical
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Biodegradable Fibres
10.6.2 Non-Biodegradable Fibres
10.6.3 Latex Binders
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Personal Care
10.10.2 Cosmetic
10.10.3 Medical
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Biodegradable Fibres
11.6.2 Non-Biodegradable Fibres
11.6.3 Latex Binders
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Personal Care
11.10.2 Cosmetic
11.10.3 Medical
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Biodegradable Fibres
12.6.2 Non-Biodegradable Fibres
12.6.3 Latex Binders
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Personal Care
12.10.2 Cosmetic
12.10.3 Medical
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Biodegradable Fibres
13.6.2 Non-Biodegradable Fibres
13.6.3 Latex Binders
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Personal Care
13.10.2 Cosmetic
13.10.3 Medical
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Flushable Wipes Market: Competitive Dashboard
14.2 Global Flushable Wipes Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Kimberly-Clark
14.3.2 Procter & Gamble
14.3.3 Rockline Industries
14.3.4 Nice-Pak Products
14.3.5 SC Johnson
14.3.6 Cottonelle
14.3.7 Charmin
14.3.8 Scott
14.3.9 Equate
14.3.10 Kimberly-Clark
