Market Overview:
The global geomarketing market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The increasing demand for location-based services and the rising penetration of smartphones are some of the major factors that are driving the growth of this market. Geomarketing is a process that uses geographical data to understand, target, and engage customers. It helps businesses identify their potential customers and understand their behavior by analyzing their location data. The use of geomarketing has increased significantly in recent years owing to the advent of big data and advanced analytics technologies. The global geomarketing market can be segmented on the basis of type into Wi-Fi, Bluetooth, beacons, NFC, and GPS. Of these, Wi-Fi accounted for the largest share in 2017 owing to its widespread adoption across industries such as retail, hospitality, transportation & logistics etc., followed by Bluetooth technology. Beacons are expected to grow at a high rate during the forecast period as they offer several advantages over other technologies such as low cost & easy installation; wide area coverage; ability to track indoor movements; etc.
Product Definition:
Geomarketing is a term used in marketing, which refers to the application of geographical information and analytical methods to marketing problems. Geomarketing can be used for targeted advertising, site selection for businesses, market research and consumer analysis.
Wi-Fi:
Wi-Fi, or Wireless Fidelity, is a wireless technology for communication that uses radio frequencies to provide secure and reliable connectivity. It provides high-speed data transfer facilities between devices that are connected to an information network. Wi-Fi enables high bandwidth communication with minimal power consumption and easy mobility. Wi-Fi has been widely used in recent years on account of its benefits over wireline technologies such as Ethernet for local area networks (LANs) and wide area networks (WANs).
Bluetooth:
Bluetooth (Short for Bluetooth technology) is a wireless technology used to connect electronic devices, such as computers, tablets, and smartphones with peripheral devices like printers and headsets. It also provides the connectivity between peripherals like headset & printer. The Geomarketing uses Bluetooth to transfer data from one device to another using short-range radio frequency signals; it's mainly used in commercial applications for tracking inventory items or shipping containers.
Application Insights:
Indoor geomarketing solutions are used to track and analyze the movement of consumers in a retail store, thereby enabling retailers to improve customer engagement and experience. The application of indoor geomarketing solutions has witnessed significant growth over the past few years owing to their ability to provide real-time data on a consumer¢â‚¬â„¢s location within a store. This enables retailers to deliver an improved customer experience by anticipating the needs of customers and providing them with relevant information about products displayed in stores.
The outdoor segment is expected register considerable growth over the forecast period due largely its ability as an early warning system for potential disasters such as flash floods or earthquakes that can disrupt normal business operations leading to increased awareness among companies regarding marketing activities taking place outside their premises thus driving market growth. Furthermore, increasing adoption among large enterprises for geo-targeting campaigns across all major social media platforms is also expected drive market expansion over next seven years.
Regional Analysis:
North America dominated the market in terms of revenue share in 2017. The growth can be attributed to increasing adoption of geomarketing technologies by retailers and manufacturers. North America is a hub for several technology companies, which has led to an increase in the number of beacon and GPS-enabled mobile marketing applications over the past few years. Moreover, growing popularity of location-based services such as Foursquare and FourSquare; check-ins have increased significantly since these services were launched, driving regional demand for geomarketing solutions.
Asia Pacific region is expected to witness significant growth over the forecast period owing to rising disposable income among consumers coupled with rapid urbanization across countries such as India, China, Japan etc., thereby creating a high demand for retail space utilization strategies including outfitting malls with beacons or similar technologies that help drive footfall within stores or malls thus generating sales revenues at store level also known as Retail Location Based Services (RLBS).
Growth Factors:
- Increasing demand for location-based services (LBS) and geospatial analytics from businesses to improve their operations.
- Proliferation of smartphones and other mobile devices with GPS capabilities, which are being used for a variety of location-based applications.
- Advances in mapping technology and spatial analysis that are making it easier to collect, process, and visualize geospatial data.
- Growing interest in Location Intelligence (LI) as a way to make better decisions based on insights gleaned from geographic data.
Scope Of The Report
Report Attributes
Report Details
Report Title
Geomarketing Market Research Report
By Type
Wi-Fi, Bluetooth, Beacons, NFC, GPS
By Application
Indoor, Outdoor
By Companies
Google, Microsoft, IBM, Cisco, Oracle, Adobe, Salesforce, ESRI, Ericsson, Qualcomm
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
238
Number of Tables & Figures
167
Customization Available
Yes, the report can be customized as per your need.
Global Geomarketing Market Report Segments:
The global Geomarketing market is segmented on the basis of:
Types
Wi-Fi, Bluetooth, Beacons, NFC, GPS
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Indoor, Outdoor
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google
- Microsoft
- IBM
- Cisco
- Oracle
- Adobe
- Salesforce
- ESRI
- Ericsson
- Qualcomm
Highlights of The Geomarketing Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Wi-Fi
- Bluetooth
- Beacons
- NFC
- GPS
- By Application:
- Indoor
- Outdoor
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Geomarketing Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Geomarketing is the practice of using geographic information systems (GIS) to identify and analyze customer needs, preferences and behavior. Geomarketing can help businesses target their marketing efforts more effectively by understanding customer demographics, interests and behaviors.
Some of the major players in the geomarketing market are Google, Microsoft, IBM, Cisco, Oracle, Adobe, Salesforce, ESRI, Ericsson, Qualcomm.
The geomarketing market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Geomarketing Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Geomarketing Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Geomarketing Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Geomarketing Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Geomarketing Market Size & Forecast, 2018-2028
4.5.1 Geomarketing Market Size and Y-o-Y Growth
4.5.2 Geomarketing Market Absolute $ Opportunity
Chapter 5 Global Geomarketing Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Geomarketing Market Size Forecast by Type
5.2.1 Wi-Fi
5.2.2 Bluetooth
5.2.3 Beacons
5.2.4 NFC
5.2.5 GPS
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Geomarketing Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Geomarketing Market Size Forecast by Applications
6.2.1 Indoor
6.2.2 Outdoor
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Geomarketing Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Geomarketing Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Geomarketing Analysis and Forecast
9.1 Introduction
9.2 North America Geomarketing Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Geomarketing Market Size Forecast by Type
9.6.1 Wi-Fi
9.6.2 Bluetooth
9.6.3 Beacons
9.6.4 NFC
9.6.5 GPS
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Geomarketing Market Size Forecast by Applications
9.10.1 Indoor
9.10.2 Outdoor
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Geomarketing Analysis and Forecast
10.1 Introduction
10.2 Europe Geomarketing Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Geomarketing Market Size Forecast by Type
10.6.1 Wi-Fi
10.6.2 Bluetooth
10.6.3 Beacons
10.6.4 NFC
10.6.5 GPS
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Geomarketing Market Size Forecast by Applications
10.10.1 Indoor
10.10.2 Outdoor
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Geomarketing Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Geomarketing Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Geomarketing Market Size Forecast by Type
11.6.1 Wi-Fi
11.6.2 Bluetooth
11.6.3 Beacons
11.6.4 NFC
11.6.5 GPS
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Geomarketing Market Size Forecast by Applications
11.10.1 Indoor
11.10.2 Outdoor
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Geomarketing Analysis and Forecast
12.1 Introduction
12.2 Latin America Geomarketing Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Geomarketing Market Size Forecast by Type
12.6.1 Wi-Fi
12.6.2 Bluetooth
12.6.3 Beacons
12.6.4 NFC
12.6.5 GPS
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Geomarketing Market Size Forecast by Applications
12.10.1 Indoor
12.10.2 Outdoor
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Geomarketing Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Geomarketing Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Geomarketing Market Size Forecast by Type
13.6.1 Wi-Fi
13.6.2 Bluetooth
13.6.3 Beacons
13.6.4 NFC
13.6.5 GPS
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Geomarketing Market Size Forecast by Applications
13.10.1 Indoor
13.10.2 Outdoor
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Geomarketing Market: Competitive Dashboard
14.2 Global Geomarketing Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Google
14.3.2 Microsoft
14.3.3 IBM
14.3.4 Cisco
14.3.5 Oracle
14.3.6 Adobe
14.3.7 Salesforce
14.3.8 ESRI
14.3.9 Ericsson
14.3.10 Qualcomm
