Market Overview:
The global hair serum market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to various factors such as an increase in the number of working women, rising awareness about personal care and hygiene, and increasing demand for premium-quality products. Based on type, the hair serum market can be segmented into hair styling serum and hair treatment serum. Hair styling serums are used to add shine, volume, and texture to hair, while treatment serums are used for repairing damaged hair or preventing further damage. Treatment serums are also used for adding moisture content to dry or frizzy hair. Based on application, the globalhair serum market can be segmented into hypermarkets and supermarkets; department stores; specialty retailers; pharmacy and drugstores; online retail channels; and other retail formats including mom-and-pop stores/local general stores/unbranded outlets/direct selling organizations (DSOs). Department stores offer a wide range of personal care products including haircare products under one roof which is another key factor driving their sales globally.
Product Definition:
Hair serum is a product that is applied to the hair to add shine and protect it from the elements. It can also be used to tame frizzy hair. Serum is usually applied to wet hair, and a small amount is enough for each application.
Hair Styling Serum:
Hair styling serum is a liquid that contains proteins and other organic compounds which help in retaining the moisture of hair. It also helps to control the humidity, and it provides protection from heat damage. The main function of this product is to provide hold, texture, and volume to hair. This product also has anti-oxidant properties which help in reducing the damage caused by free radicals present on scalp due to UV exposure along with pollution.
Hair Treatment Serum:
Hair treatment serum is a topical product that is used to treat and prevent hair related issues. It contains vitamins, proteins, fatty acids and antioxidants which help in nourishing the scalp as well as the follicles. The main function of this product includes prevention from damage caused by free radical attacks, pollution or harsh climate conditions along with providing nutrition benefits to hair.
Application Insights:
The hypermarkets and supermarkets segment held the largest share of more than 60.0% in 2017. The application of hair serums in this segment is based on customer proximity to the product shelf, which allows for a quick purchase decision. Hair treatment products are generally expensive, which encourages consumers to buy them from their nearest supermarket or hypermarket location as these stores have the most economical prices compared with other retail outlets such as departmental stores or pharmacies and drugstores.
The specialty retailers accounted for more than 20% share of total revenue in 2017 due to high consumer spending on luxury beauty products owing to growing self-consciousness about personal appearance among men and women across all age groups worldwide. Increasing demand for advanced hair styling products has encouraged several upscale cosmetics companies including L¢â‚¬â„¢Oreal Paris Sdn Bhd, Maybelline New York Cosmetics Company Pvt Ltd., Estee Lauder Companies Inc.
Regional Analysis:
North America dominated the global hair serums market in 2017. The region is expected to witness a considerable growth rate of 5.9% from 2018 to 2030 owing to increasing awareness about various hair care products and rising consumer disposable income levels in the region. Furthermore, growing demand for organic and natural ingredients-based products is anticipated to drive regional growth over the forecast period.
Asia Pacific is expected to be one of the fastest-growing regions due its large population base, which requires frequent haircuts/trims resulting into high product consumption on a regular basis across countries such as China, India, Japan and South Korea among others driving overall regional demand for hair serums over the forecast period.
Growth Factors:
- Increasing awareness about the benefits of hair serum products among consumers.
- Rising demand for natural and organic hair serum products.
- Growing popularity of hair serums among male consumers.
- Increasing use of hair serum products by celebrities and other public figures as a styling tool to achieve desired looks.
- Innovation in product formulations to cater to specific needs of different consumer segments
Scope Of The Report
Report Attributes
Report Details
Report Title
Hair Serum Market Research Report
By Type
Hair Styling Serum, Hair Treatment Serum
By Application
Hypermarkets and Supermarkets, Department Stores, Specialty Retailers, Pharmacy and Drugstores
By Companies
Henkel, Kao, L'Oréal, P&G, Unilever, Amka Products, Avon, Fantasia, Giovanni Cosmetics, Mirta de Perales, Henkel
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
131
Number of Tables & Figures
92
Customization Available
Yes, the report can be customized as per your need.
Global Hair Serum Market Report Segments:
The global Hair Serum market is segmented on the basis of:
Types
Hair Styling Serum, Hair Treatment Serum
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Hypermarkets and Supermarkets, Department Stores, Specialty Retailers, Pharmacy and Drugstores
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Henkel
- Kao
- L'Oréal
- P&G
- Unilever
- Amka Products
- Avon
- Fantasia
- Giovanni Cosmetics
- Mirta de Perales
- Henkel
Highlights of The Hair Serum Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Hair Styling Serum
- Hair Treatment Serum
- By Application:
- Hypermarkets and Supermarkets
- Department Stores
- Specialty Retailers
- Pharmacy and Drugstores
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Hair Serum Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Hair serum is a topical treatment that helps to improve the appearance and health of hair. It is made up of ingredients that help to nourish, hydrate, and protect the hair follicle. This can help to prevent damage from occurring, promote growth, and reduce frizziness.
Some of the major companies in the hair serum market are Henkel, Kao, L'OrƒÂ©al, P&G, Unilever, Amka Products, Avon, Fantasia, Giovanni Cosmetics, Mirta de Perales, Henkel.
The hair serum market is expected to register a CAGR of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Hair Serum Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Hair Serum Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Hair Serum Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Hair Serum Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Hair Serum Market Size & Forecast, 2018-2028
4.5.1 Hair Serum Market Size and Y-o-Y Growth
4.5.2 Hair Serum Market Absolute $ Opportunity
Chapter 5 Global Hair Serum Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Hair Serum Market Size Forecast by Type
5.2.1 Hair Styling Serum
5.2.2 Hair Treatment Serum
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Hair Serum Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Hair Serum Market Size Forecast by Applications
6.2.1 Hypermarkets and Supermarkets
6.2.2 Department Stores
6.2.3 Specialty Retailers
6.2.4 Pharmacy and Drugstores
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Hair Serum Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Hair Serum Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Hair Serum Analysis and Forecast
9.1 Introduction
9.2 North America Hair Serum Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Hair Serum Market Size Forecast by Type
9.6.1 Hair Styling Serum
9.6.2 Hair Treatment Serum
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Hair Serum Market Size Forecast by Applications
9.10.1 Hypermarkets and Supermarkets
9.10.2 Department Stores
9.10.3 Specialty Retailers
9.10.4 Pharmacy and Drugstores
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Hair Serum Analysis and Forecast
10.1 Introduction
10.2 Europe Hair Serum Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Hair Serum Market Size Forecast by Type
10.6.1 Hair Styling Serum
10.6.2 Hair Treatment Serum
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Hair Serum Market Size Forecast by Applications
10.10.1 Hypermarkets and Supermarkets
10.10.2 Department Stores
10.10.3 Specialty Retailers
10.10.4 Pharmacy and Drugstores
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Hair Serum Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Hair Serum Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Hair Serum Market Size Forecast by Type
11.6.1 Hair Styling Serum
11.6.2 Hair Treatment Serum
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Hair Serum Market Size Forecast by Applications
11.10.1 Hypermarkets and Supermarkets
11.10.2 Department Stores
11.10.3 Specialty Retailers
11.10.4 Pharmacy and Drugstores
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Hair Serum Analysis and Forecast
12.1 Introduction
12.2 Latin America Hair Serum Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Hair Serum Market Size Forecast by Type
12.6.1 Hair Styling Serum
12.6.2 Hair Treatment Serum
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Hair Serum Market Size Forecast by Applications
12.10.1 Hypermarkets and Supermarkets
12.10.2 Department Stores
12.10.3 Specialty Retailers
12.10.4 Pharmacy and Drugstores
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Hair Serum Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Hair Serum Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Hair Serum Market Size Forecast by Type
13.6.1 Hair Styling Serum
13.6.2 Hair Treatment Serum
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Hair Serum Market Size Forecast by Applications
13.10.1 Hypermarkets and Supermarkets
13.10.2 Department Stores
13.10.3 Specialty Retailers
13.10.4 Pharmacy and Drugstores
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Hair Serum Market: Competitive Dashboard
14.2 Global Hair Serum Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Henkel
14.3.2 Kao
14.3.3 L'Oréal
14.3.4 P&G
14.3.5 Unilever
14.3.6 Amka Products
14.3.7 Avon
14.3.8 Fantasia
14.3.9 Giovanni Cosmetics
14.3.10 Mirta de Perales
14.3.11 Henkel
