Market Overview:
The global hashtag monitoring software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for social media analytics and rising number of social media users. Hashtag monitoring software helps organizations track and analyze conversations on various social media platforms such as Twitter, Facebook, and Instagram. These tools help businesses understand customer sentiment, identify key influencers, track brand mentions, and measure campaign performance. Cloud-based hashtag monitoring software held the largest share of the global hashtag monitoring software market in 2017 owing to its advantages such as low cost of ownership, scalability, and ease of use. However, web-based hashtag monitoring software is expected to grow at a higher CAGR during the forecast period due its growing popularity among small and medium enterprises (SMEs). North America held the largest share of the global hashtag monitoring software market in 2017 followed by Europe and Asia Pacific.
Product Definition:
Hashtag Monitoring Software is used to track, analyze and measure the performance of hashtags across social media platforms. The importance of hashtag monitoring software lies in its ability to help businesses understand how people are using hashtags to interact with their brands and products. Additionally, hashtag monitoring software can help identify opportunities for marketing campaigns and product launches.
Cloud Based:
Cloud-based solutions are software-as-a-service (SaaS) applications that store data on a remote server using the Internet. The SaaS application includes an operating system, middleware, and various tools used to process data. Cloud computing is also known as cloud storage which is used to store information on a digital platform for future access. It helps in storing large amounts of information with less physical space and low maintenance costs.
Web Based:
The global hashtag monitoring software market size was valued at USD 6.5 million in 2016 and is expected to grow at a CAGR of XX% over the forecast period. The growth can be attributed to increasing use of social media platforms such as Facebook, Twitter, YouTube, Instagram among others for corporate communications and marketing activities by companies worldwide.
Hashtag monitoring software enables users to monitor multiple hashtags on various social media platforms including Facebook, Instagram, YouTube.
Application Insights:
The large enterprises segment dominated the global hashtag monitoring software market in 2017. This is attributed to factors such as extensive use of social media platforms by large organizations for various purposes, including customer engagement and marketing. Furthermore, growing preference for Hashtags on major social media websites such as Facebook, YouTube and Twitter by these companies to engage their customers has resulted in increased usage of hashtag monitoring software among them.
Small & medium-sized enterprises (SMEs) are expected to be the fastest-growing segment over the forecast period owing to increasing adoption of digital tools by these businesses for various purposes including customer engagement and marketing. For instance, according to a study conducted by SME Support Ltd., nearly 89% of small businesses have a presence on at least one social network while 77% use it regularly; however only 46% have a dedicated account on each respective network which they actively manage themselves.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance throughout the forecast period owing to high usage of social media and growing number of companies based out there. Asia Pacific is projected to be the fastest-growing regional market from 2018 to 2030 due to increasing penetration of internet services and awareness about various online platforms. Moreover, rising adoption of smartphones will drive demand for hashtag monitoring software in this region over the next few years. Additionally, increased use of mobile phones coupled with rapid growth in IT sector will augment growth further.
Growth Factors:
- Increasing demand for social media marketing and advertising
- Rising number of social media users
- Proliferation of mobile devices and apps
- Growing trend of real-time marketing
- Emergence of new Hashtag Monitoring Software providers
Scope Of The Report
Report Attributes
Report Details
Report Title
Hashtag Monitoring Software Market Research Report
By Type
Cloud Based, Web Based
By Application
Large Enterprises, SMEs
By Companies
Sprout Social, Brand24, Statusbrew, AgoraPulse, Talkwalker, Keyhole, RiteTag, eClincher, Hashtagify, Hashtracking, Socialert
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
175
Number of Tables & Figures
123
Customization Available
Yes, the report can be customized as per your need.
Global Hashtag Monitoring Software Market Report Segments:
The global Hashtag Monitoring Software market is segmented on the basis of:
Types
Cloud Based, Web Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Sprout Social
- Brand24
- Statusbrew
- AgoraPulse
- Talkwalker
- Keyhole
- RiteTag
- eClincher
- Hashtagify
- Hashtracking
- Socialert
Highlights of The Hashtag Monitoring Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- Web Based
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Hashtag Monitoring Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Hashtag monitoring software is a tool that helps you track the use of specific hashtags on social media. This can help you to identify trends and track the popularity of certain topics or keywords.
Some of the major companies in the hashtag monitoring software market are Sprout Social, Brand24, Statusbrew, AgoraPulse, Talkwalker, Keyhole, RiteTag, eClincher, Hashtagify, Hashtracking, Socialert.
The hashtag monitoring software market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Hashtag Monitoring Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Hashtag Monitoring Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Hashtag Monitoring Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Hashtag Monitoring Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Hashtag Monitoring Software Market Size & Forecast, 2018-2028
4.5.1 Hashtag Monitoring Software Market Size and Y-o-Y Growth
4.5.2 Hashtag Monitoring Software Market Absolute $ Opportunity
Chapter 5 Global Hashtag Monitoring Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Hashtag Monitoring Software Market Size Forecast by Type
5.2.1 Cloud Based
5.2.2 Web Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Hashtag Monitoring Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Hashtag Monitoring Software Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Hashtag Monitoring Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Hashtag Monitoring Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Hashtag Monitoring Software Analysis and Forecast
9.1 Introduction
9.2 North America Hashtag Monitoring Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Hashtag Monitoring Software Market Size Forecast by Type
9.6.1 Cloud Based
9.6.2 Web Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Hashtag Monitoring Software Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Hashtag Monitoring Software Analysis and Forecast
10.1 Introduction
10.2 Europe Hashtag Monitoring Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Hashtag Monitoring Software Market Size Forecast by Type
10.6.1 Cloud Based
10.6.2 Web Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Hashtag Monitoring Software Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Hashtag Monitoring Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Hashtag Monitoring Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Hashtag Monitoring Software Market Size Forecast by Type
11.6.1 Cloud Based
11.6.2 Web Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Hashtag Monitoring Software Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Hashtag Monitoring Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Hashtag Monitoring Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Hashtag Monitoring Software Market Size Forecast by Type
12.6.1 Cloud Based
12.6.2 Web Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Hashtag Monitoring Software Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Hashtag Monitoring Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Hashtag Monitoring Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Hashtag Monitoring Software Market Size Forecast by Type
13.6.1 Cloud Based
13.6.2 Web Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Hashtag Monitoring Software Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Hashtag Monitoring Software Market: Competitive Dashboard
14.2 Global Hashtag Monitoring Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Sprout Social
14.3.2 Brand24
14.3.3 Statusbrew
14.3.4 AgoraPulse
14.3.5 Talkwalker
14.3.6 Keyhole
14.3.7 RiteTag
14.3.8 eClincher
14.3.9 Hashtagify
14.3.10 Hashtracking
14.3.11 Socialert
