Market Overview:
The global heat-not-burn (HNB) devices market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising awareness about HNB devices, increasing number of smokers who are looking for alternatives to traditional cigarettes, and growing demand for smokeless tobacco products. The global heat-not-burn (HNB) devices market is segmented on the basis of type into tobacco stick and loose-leaf tobacco. The tobacco stick segment is expected to account for a larger share of the market than the loose-leaf tobacco segment during the forecast period. This can be attributed to factors such as ease of use and convenience offered by these devices compared with loose-leaf tobacco products. On the basis of application, the global heat-not burn (HNB) Devices Market is divided into online sales and offline sales segments.
 Devices Industry Outlook.svg)
Product Definition:
HNB devices are tobacco-free, battery-operated devices that heat tobacco to produce a vapor without burning it. They are important because they could help reduce the health risks associated with smoking cigarettes.
Tobacco Stick:
Tobacco stick, also known as leaf or cut tobacco, is a dry and processed form of tobacco. It's the most common type of smokeless tobacco product available in the market. Leaf Tobacco can be consumed by itself or used to roll cigarettes. The consumption of leaf tobacco is much more prevalent among youth and people living in rural areas compared to urban residents; hence it has been considered a key driver for Heat-not-burn devices market growth over the forecast period.
Loose-leaf Tobacco:
loose-leaf tobacco and it's usage in heat-not-burn (HNB) devices market is expected to witness significant growth over the forecast period. The major factor that propels the growth of global loose-leaf tobacco and it's usage in HNB devices market includes low tar, nicotine, and other harmful chemicals as compared to conventional cigarettes.
Application Insights:
Offline sales dominated the global heat-not-burn (HNB) devices market, accounting for over 70.0% share of the overall revenue in 2017. The offline segment is expected to continue its dominance over the forecast period owing to high adoption rates among smokers and a large smoker base across various regions, including North America and Europe.
The online sales segment is projected to witness significant growth during the forecast period due to increasing demand from non-smokers who are looking for ways that will help them kick their smoking habits without having any negative effects on their health. This trend has led manufacturers of HNB products to launch new products with advanced features such as nicotine salt formulations, which provide smokers with an alternative way of consuming nicotine while still allowing them access to cigarettes¢â‚¬â„¢ flavors and aromas through e-liquid refills or pods.
Regional Analysis:
North America dominated the global market in 2017 owing to high demand for heat-not-burn devices from countries, such as the U.S., Canada, and Mexico. The region is expected to maintain its dominance over the forecast period due to increasing awareness about HNB products among smokers and a rise in disposable income of consumers. Europe accounted for more than 25% share of revenue in 2017 on account of rising popularity of these devices among European consumers especially those living in Germany, Italy, France, Spain, and U.K., who are looking for alternatives that do not involve smoking tobacco or carrying around loose tobacco leaves while going out socializing with friends & family or attending corporate events & meetings at work place etc.
Growth Factors:
- Increasing awareness about the health hazards of smoking tobacco cigarettes and growing demand for smokeless alternatives is expected to drive the growth of heat-not-burn devices market.
- Rising disposable income and changing lifestyle of consumers are also anticipated to fuel the demand for heat-not-burn devices in the coming years.
- Growing number of dual users (smokers and vapers) is another major factor that would propel the growth of heat-not-burn devices market in near future.
- Technological advancements in heating technology is likely to create new opportunities for players operating in this market over next few years.
Scope Of The Report
Report Attributes
Report Details
Report Title
Heat-not-burn (HNB) Devices Market Research Report
By Type
Tobacco Stick, Loose-leaf Tobacco
By Application
Online Sales, Offline Sales
By Companies
Philip Morris International, British American Tobacco, Japan Tobacco, Imperial Brands, KT&G Corporation, China Tobacco Hubei Industrial Company, Vapor Tobacco Manufacturing, Altria Group, Jouz, Shenzhen Coeus Technology, Shenzhen Yukan Technology, Shenzhen Megmeet (Sempo), Shenzhen AVBAD Technology, Shenzhen Royal Tobacco Industrial
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
199
Number of Tables & Figures
140
Customization Available
Yes, the report can be customized as per your need.
Global Heat-not-burn (HNB) Devices Market Report Segments:
The global Heat-not-burn (HNB) Devices market is segmented on the basis of:
Types
Tobacco Stick, Loose-leaf Tobacco
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Online Sales, Offline Sales
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Philip Morris International
- British American Tobacco
- Japan Tobacco
- Imperial Brands
- KT&G Corporation
- China Tobacco Hubei Industrial Company
- Vapor Tobacco Manufacturing
- Altria Group
- Jouz
- Shenzhen Coeus Technology
- Shenzhen Yukan Technology
- Shenzhen Megmeet (Sempo)
- Shenzhen AVBAD Technology
- Shenzhen Royal Tobacco Industrial
 Devices Market Overview.svg)
Highlights of The Heat-not-burn (HNB) Devices Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Tobacco Stick
- Loose-leaf Tobacco
- By Application:
- Online Sales
- Offline Sales
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Heat-not-burn (HNB) Devices Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
 Devices Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Heat-not-burn (HNB) devices are a type of electronic cigarette that do not use nicotine. They heat tobacco instead of burning it, which is thought to produce fewer harmful chemicals than traditional cigarettes.
Some of the major players in the heat-not-burn (hnb) devices market are Philip Morris International, British American Tobacco, Japan Tobacco, Imperial Brands, KT&G Corporation, China Tobacco Hubei Industrial Company, Vapor Tobacco Manufacturing, Altria Group, Jouz, Shenzhen Coeus Technology, Shenzhen Yukan Technology, Shenzhen Megmeet (Sempo), Shenzhen AVBAD Technology, Shenzhen Royal Tobacco Industrial.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Heat-not-burn (HNB) Devices Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Heat-not-burn (HNB) Devices Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Heat-not-burn (HNB) Devices Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Heat-not-burn (HNB) Devices Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Heat-not-burn (HNB) Devices Market Size & Forecast, 2020-2028
4.5.1 Heat-not-burn (HNB) Devices Market Size and Y-o-Y Growth
4.5.2 Heat-not-burn (HNB) Devices Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Tobacco Stick
5.2.2 Loose-leaf Tobacco
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Online Sales
6.2.2 Offline Sales
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Heat-not-burn (HNB) Devices Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Heat-not-burn (HNB) Devices Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Tobacco Stick
9.6.2 Loose-leaf Tobacco
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Online Sales
9.10.2 Offline Sales
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Tobacco Stick
10.6.2 Loose-leaf Tobacco
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Online Sales
10.10.2 Offline Sales
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Tobacco Stick
11.6.2 Loose-leaf Tobacco
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Online Sales
11.10.2 Offline Sales
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Tobacco Stick
12.6.2 Loose-leaf Tobacco
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Online Sales
12.10.2 Offline Sales
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Tobacco Stick
13.6.2 Loose-leaf Tobacco
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Online Sales
13.10.2 Offline Sales
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Heat-not-burn (HNB) Devices Market: Competitive Dashboard
14.2 Global Heat-not-burn (HNB) Devices Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Philip Morris International
14.3.2 British American Tobacco
14.3.3 Japan Tobacco
14.3.4 Imperial Brands
14.3.5 KT&G Corporation
14.3.6 China Tobacco Hubei Industrial Company
14.3.7 Vapor Tobacco Manufacturing
14.3.8 Altria Group
14.3.9 Jouz
14.3.10 Shenzhen Coeus Technology
14.3.11 Shenzhen Yukan Technology
14.3.12 Shenzhen Megmeet (Sempo)
14.3.13 Shenzhen AVBAD Technology
14.3.14 Shenzhen Royal Tobacco Industrial
