Market Overview:
The global home DNA testing market is expected to grow at a CAGR of 10.8% from 2018 to 2030. The growth in the market can be attributed to the increasing demand for personalized medicine, growing awareness about home DNA testing, and technological advancements in the field of home DNA testing. Based on type, the global home DNA testing market is segmented into diagnostic screening, preimplantation genetic diagnosis (PGD), and relationship testing. Of these, diagnostic screening held the largest share of the market in 2017 owing to its wide application in various fields such as medical diagnostics and drug discovery & development. By application, online accounted for a larger share of the global home DNA testing market than offline in 2017. This can be attributed to factors such as easy access to information through digital platforms and growing consumer awareness about online services offered by vendors operating in this space.
Product Definition:
Home DNA testing is the process of extracting and analyzing a person's DNA from a sample of their saliva. Home DNA tests are used to determine a person's genetic ancestry, to screen for genetic diseases, and to paternity test children. The importance of home DNA testing lies in its ability to provide people with information about their personal genetics that they can use to make informed decisions about their health.
Diagnostic Screening:
Diagnostic screening is a process of detecting diseases in the early stages so that appropriate treatment can be given to the patient. It also helps doctors and clinicians to identify various diseases and disorders in their initial stages, so as to give proper treatment at the earliest.
Home DNA testing is gaining popularity among consumers owing to its cost-effectiveness, ease of convenience, and speedier results.
PGD:
Polymerase Chain Reaction (PCR) is a technique that allows for the amplification of DNA samples. The process involves the use of a thermostable DNA polymerase to repeat copies of an initial sample. This technology has been used in forensics, disease testing, and pharmacogenomics industries.
Application Insights:
The online application segment dominated the global market in 2017. This is attributed to factors such as rising prevalence of chronic diseases and growing demand for genetic testing among individuals seeking information about their family history. For instance, 23andMe has more than 80,000 customers across 20+ countries and territories worldwide. The company offers over 250,000 genetic tests under one roof through its direct-to-consumer platform every year since 2013.
Offline applications include hospital based laboratories that offer home DNA testing services to patients referred by doctors or hospitals for further evaluation or follow up procedures after a medical diagnosis has been made.
Regional Analysis:
North America dominated the global market in 2017. This can be attributed to the presence of key players, availability of advanced technology and high adoption rate among people. The U.S., which is a major shareholder in this region, holds a significant share due to high prevalence of genetic disorders that require early diagnosis through home testing services offered by companies like 23andMe Inc.; one such disorder is known as Bloom Syndrome that has affected around 60 individuals in U.
Growth Factors:
- Increasing demand for personalized medicine and preventive healthcare
- Growing awareness about the benefits of home DNA testing
- Advances in technology and decreasing costs of home DNA testing kits
- Proliferation of direct-to-consumer marketing by home DNA testing companies
- Rising number of genetic disorders and health conditions
Scope Of The Report
Report Attributes
Report Details
Report Title
Home DNA Testing Market Research Report
By Type
Diagnostic Screening, PGD, Relationship testing
By Application
Online, Offline
By Companies
23andMe, MyHeritage, LabCorp, Myriad Genetics, Ancestry.com, Quest Diagnostics, Gene By Gene, DNA Diagnostics Center, Invitae, IntelliGenetics, Ambry Genetics, Living DNA, EasyDNA, Pathway Genomics, Centrillion Technology, Xcode, Color Genomics, Anglia DNA Services, African Ancestry, Canadian DNA Services, DNA Family Check, Alpha Biolaboratories, Test Me DNA, 23 Mofang, Genetic Health, DNA Services of America, Shuwen Health Sciences, Mapmygenome, Full Genomes
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
120
Number of Tables & Figures
84
Customization Available
Yes, the report can be customized as per your need.
Global Home DNA Testing Market Report Segments:
The global Home DNA Testing market is segmented on the basis of:
Types
Diagnostic Screening, PGD, Relationship testing
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Online, Offline
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- 23andMe
- MyHeritage
- LabCorp
- Myriad Genetics
- Ancestry.com
- Quest Diagnostics
- Gene By Gene
- DNA Diagnostics Center
- Invitae
- IntelliGenetics
- Ambry Genetics
- Living DNA
- EasyDNA
- Pathway Genomics
- Centrillion Technology
- Xcode
- Color Genomics
- Anglia DNA Services
- African Ancestry
- Canadian DNA Services
- DNA Family Check
- Alpha Biolaboratories
- Test Me DNA
- 23 Mofang
- Genetic Health
- DNA Services of America
- Shuwen Health Sciences
- Mapmygenome
- Full Genomes
Highlights of The Home DNA Testing Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Diagnostic Screening
- PGD
- Relationship testing
- By Application:
- Online
- Offline
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Home DNA Testing Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Home DNA testing is a process by which you can collect and analyze your own genetic material to learn more about your family history. This information can be used to identify potential relatives, ancestors, and other connections in your genealogy.
Some of the key players operating in the home dna testing market are 23andMe, MyHeritage, LabCorp, Myriad Genetics, Ancestry.com, Quest Diagnostics, Gene By Gene, DNA Diagnostics Center, Invitae, IntelliGenetics, Ambry Genetics, Living DNA, EasyDNA, Pathway Genomics, Centrillion Technology, Xcode, Color Genomics, Anglia DNA Services, African Ancestry, Canadian DNA Services, DNA Family Check, Alpha Biolaboratories, Test Me DNA, 23 Mofang, Genetic Health, DNA Services of America, Shuwen Health Sciences, Mapmygenome, Full Genomes.
The home dna testing market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Home DNA Testing Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Home DNA Testing Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Home DNA Testing Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Home DNA Testing Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Home DNA Testing Market Size & Forecast, 2018-2028
4.5.1 Home DNA Testing Market Size and Y-o-Y Growth
4.5.2 Home DNA Testing Market Absolute $ Opportunity
Chapter 5 Global Home DNA Testing Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Home DNA Testing Market Size Forecast by Type
5.2.1 Diagnostic Screening
5.2.2 PGD
5.2.3 Relationship testing
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Home DNA Testing Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Home DNA Testing Market Size Forecast by Applications
6.2.1 Online
6.2.2 Offline
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Home DNA Testing Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Home DNA Testing Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Home DNA Testing Analysis and Forecast
9.1 Introduction
9.2 North America Home DNA Testing Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Home DNA Testing Market Size Forecast by Type
9.6.1 Diagnostic Screening
9.6.2 PGD
9.6.3 Relationship testing
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Home DNA Testing Market Size Forecast by Applications
9.10.1 Online
9.10.2 Offline
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Home DNA Testing Analysis and Forecast
10.1 Introduction
10.2 Europe Home DNA Testing Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Home DNA Testing Market Size Forecast by Type
10.6.1 Diagnostic Screening
10.6.2 PGD
10.6.3 Relationship testing
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Home DNA Testing Market Size Forecast by Applications
10.10.1 Online
10.10.2 Offline
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Home DNA Testing Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Home DNA Testing Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Home DNA Testing Market Size Forecast by Type
11.6.1 Diagnostic Screening
11.6.2 PGD
11.6.3 Relationship testing
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Home DNA Testing Market Size Forecast by Applications
11.10.1 Online
11.10.2 Offline
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Home DNA Testing Analysis and Forecast
12.1 Introduction
12.2 Latin America Home DNA Testing Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Home DNA Testing Market Size Forecast by Type
12.6.1 Diagnostic Screening
12.6.2 PGD
12.6.3 Relationship testing
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Home DNA Testing Market Size Forecast by Applications
12.10.1 Online
12.10.2 Offline
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Home DNA Testing Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Home DNA Testing Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Home DNA Testing Market Size Forecast by Type
13.6.1 Diagnostic Screening
13.6.2 PGD
13.6.3 Relationship testing
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Home DNA Testing Market Size Forecast by Applications
13.10.1 Online
13.10.2 Offline
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Home DNA Testing Market: Competitive Dashboard
14.2 Global Home DNA Testing Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 23andMe
14.3.2 MyHeritage
14.3.3 LabCorp
14.3.4 Myriad Genetics
14.3.5 Ancestry.com
14.3.6 Quest Diagnostics
14.3.7 Gene By Gene
14.3.8 DNA Diagnostics Center
14.3.9 Invitae
14.3.10 IntelliGenetics
14.3.11 Ambry Genetics
14.3.12 Living DNA
14.3.13 EasyDNA
14.3.14 Pathway Genomics
14.3.15 Centrillion Technology
14.3.16 Xcode
14.3.17 Color Genomics
14.3.18 Anglia DNA Services
14.3.19 African Ancestry
14.3.20 Canadian DNA Services
14.3.21 DNA Family Check
14.3.22 Alpha Biolaboratories
14.3.23 Test Me DNA
14.3.24 23 Mofang
14.3.25 Genetic Health
14.3.26 DNA Services of America
14.3.27 Shuwen Health Sciences
14.3.28 Mapmygenome
14.3.29 Full Genomes
