Market Overview:
The global home fragrance product market is expected to grow at a CAGR of 5.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for luxury and premium products, rising disposable income of consumers, and growing awareness about the benefits of using home fragrances. The global home fragrance product market is segmented on the basis of type into sprays, diffusers, scented candles, and other types. The sprays segment is expected to account for the largest share in terms of revenue in 2018 owing to their easy usage and portability. However, the diffusers segment is projected to grow at a higher CAGR during the forecast period as they are becoming increasingly popular among consumers due to their longer lasting effects as compared with sprays. On the basis of application, supermarkets and hypermarkets are expected to account forthe largest share in terms revenue in 2018 followed by online stores due tot he increasing trendof online shoppingamong consumers worldwide .Other distribution channels include departmental stores ,specialty stores ,and others (including direct sales).
Product Definition:
A home fragrance product is a scented product used to make a room smell nice. They come in many different forms, such as candles, air fresheners, and potpourris. Home fragrance products are often used to make a room feel more inviting or to cover up bad smells.
Sprays:
Sprays are usually a fine mist that is sprayed in the air to give off an aroma. They can be used for a wide range of applications such as deodorant, room freshener, insecticide and more. The market size for sprays is expected to grow at a CAGR of XX% from 2016 to 2024 due to their increasing demand in home fragrance products along with personal care products such as body lotions and shampoos.
Diffusers:
A diffuser is an apparatus used to distribute a fine mist of liquid or solid fragrances. The word “diffuser” comes from the Latin word, diffusio, which means “to spread out”. A typical example of a diffuser would be the oil lamp that disperses the fragrance by warm air instead of using hot water as in case of a humidifier.
Application Insights:
The supermarkets and hypermarkets application segment led the market in 2017. The product is widely used in this application as it provides an instant fragrance experience to the customers. Furthermore, rising penetration of e-commerce has enabled consumers to directly purchase home fragrances from online retailers without visiting physical stores. This factor is expected to drive the demand for home fragrance products over the forecast period.
Online stores are projected to be one of the fastest-growing distribution channels for home fragrance products over the forecast period owing to factors such as increasing internet users, growing preference for shopping online and changing lifestyle trends among millennials and Generation Z population globally. In addition, companies such as L'Orĩal S.A., Estĩe Lauder Companies PLC., Deborah Group Sdn Bhd., Dermablend Ltd.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to witness significant growth over the forecast period owing to increasing demand for home fragrance products from U.S. and Canada consumers, along with rising awareness regarding health and hygiene issues due to changing climatic conditions. Europe accounted for a significant share of revenue in 2017 owing to high preference towards natural ingredients used in making various home fragrance products, such as candles, diffusers, air fresheners etc.
Asia Pacific is anticipated to be one of the fastest-growing markets at a CAGR of XX% from 2018 to 2030 due an increase in spending power among middle-class income groups across countries like China and India which have been experiencing strong economic growths since past few years.
Growth Factors:
- Increasing disposable income of consumers: The growth in the home fragrance product market is mainly attributed to the increasing disposable income of consumers, which has led to an increase in their purchasing power.
- Changing lifestyle and preferences of consumers: There is a growing trend among consumers towards adopting a healthy and eco-friendly lifestyle, which has led to an increase in demand for natural and organic home fragrance products.
- Rising awareness about the benefits of using aromatherapy products: Aromatherapy is gaining popularity as a means to improve mental and physical health, which is resulting in an increase in demand for home fragrance products that contain essential oils.
- Growing popularity of DIY (Do It Yourself) projects: Homeowners are increasingly taking up DIY projects as a way to save money and customize their homes according to their own preferences. This has resulted in an increased demand for home fragrance products that can be used for DIY purposes such as candles, diffusers, etcetera . 5
Scope Of The Report
Report Attributes
Report Details
Report Title
Home Fragrance Product Market Research Report
By Type
Sprays, Diffusers, Scented Candles, Other Types
By Application
Supermarkets and Hypermarkets, Online Stores, Convenience Stores, Other Distribution Channels
By Companies
S. C. Johnson & Son, Inc., Reckitt Benckiser, Procter & Gamble (P&G), Newell Brands, Bath & Body Works, The Estee Lauder Companies Inc., NEST Fragrances, ILLUME Inc, Seda France Luxury Home Fragrances, Bougie Et Senteur, Henkel AG & Company KGaA, Godrej AER, Faultless Brands, Air Esscentials, ScentAir
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
124
Number of Tables & Figures
87
Customization Available
Yes, the report can be customized as per your need.
Global Home Fragrance Product Market Report Segments:
The global Home Fragrance Product market is segmented on the basis of:
Types
Sprays, Diffusers, Scented Candles, Other Types
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarkets and Hypermarkets, Online Stores, Convenience Stores, Other Distribution Channels
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- S. C. Johnson & Son, Inc.
- Reckitt Benckiser
- Procter & Gamble (P&G)
- Newell Brands
- Bath & Body Works
- The Estee Lauder Companies Inc.
- NEST Fragrances
- ILLUME Inc
- Seda France Luxury Home Fragrances
- Bougie Et Senteur
- Henkel AG & Company KGaA
- Godrej AER
- Faultless Brands
- Air Esscentials
- ScentAir
Highlights of The Home Fragrance Product Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Sprays
- Diffusers
- Scented Candles
- Other Types
- By Application:
- Supermarkets and Hypermarkets
- Online Stores
- Convenience Stores
- Other Distribution Channels
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Home Fragrance Product Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Home fragrance product is a type of air freshener that you can use in your home to make it smell nice.
Some of the major players in the home fragrance product market are S. C. Johnson & Son, Inc., Reckitt Benckiser, Procter & Gamble (P&G), Newell Brands, Bath & Body Works, The Estee Lauder Companies Inc., NEST Fragrances, ILLUME Inc, Seda France Luxury Home Fragrances, Bougie Et Senteur, Henkel AG & Company KGaA, Godrej AER, Faultless Brands, Air Esscentials, ScentAir.
The home fragrance product market is expected to grow at a compound annual growth rate of 5.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Home Fragrance Product Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Home Fragrance Product Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Home Fragrance Product Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Home Fragrance Product Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Home Fragrance Product Market Size & Forecast, 2020-2028
4.5.1 Home Fragrance Product Market Size and Y-o-Y Growth
4.5.2 Home Fragrance Product Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Sprays
5.2.2 Diffusers
5.2.3 Scented Candles
5.2.4 Other Types
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Supermarkets and Hypermarkets
6.2.2 Online Stores
6.2.3 Convenience Stores
6.2.4 Other Distribution Channels
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Home Fragrance Product Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Home Fragrance Product Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Sprays
9.6.2 Diffusers
9.6.3 Scented Candles
9.6.4 Other Types
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Supermarkets and Hypermarkets
9.10.2 Online Stores
9.10.3 Convenience Stores
9.10.4 Other Distribution Channels
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Sprays
10.6.2 Diffusers
10.6.3 Scented Candles
10.6.4 Other Types
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Supermarkets and Hypermarkets
10.10.2 Online Stores
10.10.3 Convenience Stores
10.10.4 Other Distribution Channels
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Sprays
11.6.2 Diffusers
11.6.3 Scented Candles
11.6.4 Other Types
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Supermarkets and Hypermarkets
11.10.2 Online Stores
11.10.3 Convenience Stores
11.10.4 Other Distribution Channels
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Sprays
12.6.2 Diffusers
12.6.3 Scented Candles
12.6.4 Other Types
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Supermarkets and Hypermarkets
12.10.2 Online Stores
12.10.3 Convenience Stores
12.10.4 Other Distribution Channels
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Sprays
13.6.2 Diffusers
13.6.3 Scented Candles
13.6.4 Other Types
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Supermarkets and Hypermarkets
13.10.2 Online Stores
13.10.3 Convenience Stores
13.10.4 Other Distribution Channels
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Home Fragrance Product Market: Competitive Dashboard
14.2 Global Home Fragrance Product Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 S. C. Johnson & Son, Inc.
14.3.2 Reckitt Benckiser
14.3.3 Procter & Gamble (P&G)
14.3.4 Newell Brands
14.3.5 Bath & Body Works
14.3.6 The Estee Lauder Companies Inc.
14.3.7 NEST Fragrances
14.3.8 ILLUME Inc
14.3.9 Seda France Luxury Home Fragrances
14.3.10 Bougie Et Senteur
14.3.11 Henkel AG & Company KGaA
14.3.12 Godrej AER
14.3.13 Faultless Brands
14.3.14 Air Esscentials
14.3.15 ScentAir
