Market Overview:
The global IM software and apps market is expected to grow at a CAGR of 6.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for mobile IM clients and web-based messengers, rising adoption of IM software and apps for personal use, school use, and business use, and growing demand for real-time communication solutions. Some of the major players operating in this market are Microsoft Corporation (U.S.), Facebook Inc. (U.S.), Google LLC (U.S.), Apple Inc.(U.S.), LINE Corporation (Japan), Kakao Corp.(South Korea), Naver Corp.(South Korea), Tencent Holdings Ltd.
Product Definition:
IM software is a type of messaging software that allows users to communicate with each other through text or voice messages. IM software can be used for personal or business purposes, and there are many different types of IM software available. The most popular IM software programs are WhatsApp, Facebook Messenger, and Skype.
Mobile IM Clients:
Mobile IM clients is a software or set of tools that enables smartphones to act as an intermediaries between the user and their contacts. The mobile client uses data stored in the smartphone for communication with other applications on a contact's profile. It also provides features such as group chat, video chat, voice call and file sharing which are supported by most of the smartphones nowadays.
Web-based Messengers:
The global web-based messengers and it's usage in IM software and apps market size was valued at USD 1,37,000.00 million in 2015. The increasing need for real-time communication is expected to be a key factor driving the industry growth over the forecast period. Additionally, rising adoption of mobile devices along with rapid penetration of internet services are also expected to fuel demand over the next seven years.
Application Insights:
The personal use category dominated the global industry with a revenue share of over 60% in 2017. The growth can be attributed to the increasing usage of mobile instant messaging clients and web-based messengers by individuals around the globe. Furthermore, introduction of new features by major players such as WhatsApp, Facebook Messenger, Skype etc. is also responsible for driving the segment growth.
The school use category is expected to witness significant growth over the forecast period owing to rising adoption of educational software and IM services among schools globally. Moreover, companies such as Microsoft offer free Office 365 for Education which enables teachers and students to create documents, spreadsheets etc., which in turn will boost product demand among schools globally.
Regional Analysis:
North America dominated the global market in 2017. The growth can be attributed to rising healthcare IT infrastructure, high smartphone penetration, and increasing demand for convenient communication platforms among patients and their families. Moreover, presence of major players such as Microsoft Corporation; Apple Inc.; Google LLC; Cisco Systems, Inc.; Oracle Corporation; and Avaya Inc., has led to increased adoption of IM software in the region.
Asia Pacific is expected to witness significant growth over the forecast period owing to factors such as improving internet connectivity across emerging countries like India & China and growing awareness about online health management systems amongst users. Furthermore, government initiatives encouraging individuals to adopt e-health solutions are anticipated to boost regional market growth over the forecast period. For instance, Digital India program by Indian Government aims at providing digital services through internet with a focus on reducing disparity between urban & rural population by 2020 (Indian Government 2015).
Growth Factors:
- Increased usage of smartphones and other mobile devices.
- Proliferation of social media platforms and apps.
- Rising demand for cloud-based solutions.
- Growing trend of BYOD (Bring Your Own Device).
- Increasing demand for real-time communication tools
Scope Of The Report
Report Attributes
Report Details
Report Title
IM Software and Apps Market Research Report
By Type
Mobile IM Clients, Web-based Messengers
By Application
Personal Use, School Use, Business Use
By Companies
Facebook, Apple, Tencent, Google, Microsoft, Telegram, LINE, Viber, Kakao, Yahoo, Snapchat, BlackBerry
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
145
Number of Tables & Figures
102
Customization Available
Yes, the report can be customized as per your need.
Global IM Software and Apps Market Report Segments:
The global IM Software and Apps market is segmented on the basis of:
Types
Mobile IM Clients, Web-based Messengers
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Personal Use, School Use, Business Use
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Facebook
- Apple
- Tencent
- Google
- Microsoft
- Telegram
- LINE
- Viber
- Kakao
- Yahoo
- Snapchat
- BlackBerry
Highlights of The IM Software and Apps Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Mobile IM Clients
- Web-based Messengers
- By Application:
- Personal Use
- School Use
- Business Use
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the IM Software and Apps Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
IM Software and Apps are applications that allow users to communicate with each other through instant messaging. IM software can be downloaded on computers or mobile devices, and allows users to send messages, photos, and videos. IM apps can be found on both Android and iOS platforms.
Some of the key players operating in the im software and apps market are Facebook, Apple, Tencent, Google, Microsoft, Telegram, LINE, Viber, Kakao, Yahoo, Snapchat, BlackBerry.
The im software and apps market is expected to grow at a compound annual growth rate of 6.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 IM Software and Apps Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 IM Software and Apps Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 IM Software and Apps Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the IM Software and Apps Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global IM Software and Apps Market Size & Forecast, 2020-2028
4.5.1 IM Software and Apps Market Size and Y-o-Y Growth
4.5.2 IM Software and Apps Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Mobile IM Clients
5.2.2 Web-based Messengers
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Personal Use
6.2.2 School Use
6.2.3 Business Use
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global IM Software and Apps Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 IM Software and Apps Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Mobile IM Clients
9.6.2 Web-based Messengers
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Personal Use
9.10.2 School Use
9.10.3 Business Use
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Mobile IM Clients
10.6.2 Web-based Messengers
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Personal Use
10.10.2 School Use
10.10.3 Business Use
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Mobile IM Clients
11.6.2 Web-based Messengers
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Personal Use
11.10.2 School Use
11.10.3 Business Use
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Mobile IM Clients
12.6.2 Web-based Messengers
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Personal Use
12.10.2 School Use
12.10.3 Business Use
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Mobile IM Clients
13.6.2 Web-based Messengers
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Personal Use
13.10.2 School Use
13.10.3 Business Use
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 IM Software and Apps Market: Competitive Dashboard
14.2 Global IM Software and Apps Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Facebook
14.3.2 Apple
14.3.3 Tencent
14.3.4 Google
14.3.5 Microsoft
14.3.6 Telegram
14.3.7 LINE
14.3.8 Viber
14.3.9 Kakao
14.3.10 Yahoo
14.3.11 Snapchat
14.3.12 BlackBerry
