Market Overview:
The global in-app advertising market is expected to grow at a CAGR of 20.5% during the forecast period from 2018 to 2030. The growth of the market can be attributed to various factors such as increasing smartphone users, growing mobile internet penetration, and rising demand for in-app advertisements. In terms of type, the standard banner ads segment is expected to hold the largest share of the global in-app advertising market during the forecast period. This can be attributed to their high visibility and easy implementation as compared to other types of in-app advertisements such as interstitial ads and video ads.
Product Definition:
In-app advertising is a form of advertising that occurs when a user is engaged in another activity on their mobile device, such as using an app or browsing the web. In-app ads are served to users as they use their devices and can be targeted to specific users or groups of users.
Standard Banner Ads:
Standard banner ads are the most common form of mobile advertising. They consist of a series of images or text that can be changed frequently without affecting the overall layout and design of an application. The main objective behind using standard banner ads is to promote a product, service, brand or any other similar message across multiple applications in a simple and cost-effective manner.
Interstitial Ads:
Interstitial ads are the space between the web content and the search results. It’s an ad-blocking technology that inserts a special non-skip ad unit in between two regular Web pages. The major advantage of interstitial ads is that it does not slow down or affect loading speed of other pages, unlike video or image based ads which are commonly known to slowdown loading speed of other content on a page.
Application Insights:
In 2017, the messaging application segment led the global in-app advertising market with over 55% of the revenue share. The growth of this segment is attributed to increasing usage of mobile phones and tablets worldwide and rising number of users for various messaging applications, such as WhatsApp, Facebook Messenger, WeChat & QQ. Moreover, introduction of new ad formats like chatbot ads has increased engagement rate from consumers which has positively influenced app developers to adopt these advertisements.
The online shopping application segment is expected to register a significant CAGR during forecast years owing to growing consumer preference for using smartphones or computers while shopping thereby enabling them access numerous offers from different stores at once. Furthermore, retailers are able to obtain information regarding customers¢â‚¬â„¢ purchase history which enables them provide better services leading to higher conversion rates in online stores resulting in increased revenue generation for e-commerce companies across the globe.
Regional Analysis:
North America dominated the global in-app advertising market with a revenue share of over 35% in 2017. The region is expected to continue its dominance over the forecast period as well, owing to high disposable income and increased adoption of smartphones. Moreover, companies such as Apple Inc., Google LLC, Microsoft Corporation are investing heavily in this region for developing new ad formats and technologies that can be integrated within apps.
Asia Pacific is anticipated to witness significant growth during the forecast period owing to increasing smartphone penetration rates coupled with rising demand for mobile internet services across countries such as India and China. Furthermore, growing popularity of online shopping applications among consumers will also drive regional growth during the forecast period. Companies are investing more on development of innovative app ads based marketing solutions which can generate higher revenues than traditional display or print media counterparts while providing same or better customer experience resulting into higher retention rates amongst users leading towards larger bottom line profits for developers/owners/operators of these apps (publishers).
Growth Factors:
- Increasing demand for mobile apps: The increasing demand for mobile apps is one of the primary growth drivers for in-app advertising market. With the advent of smartphones and tablets, users are increasingly shifting towards using mobile apps to fulfill their needs. This is resulting in an increase in the number of app downloads, which is subsequently fueling the growth of in-app advertising market.
- Proliferation of ad-supported models: Another key factor driving the growth of in-app advertising market is the proliferation of ad-supported models among app developers and publishers. In order to monetize their apps, many developers are integrating ads into their applications, thereby providing a lucrative opportunity for advertisers to reach out to a larger audience base.
- Rising adoption of location-based services: Location based services (LBS) offer immense potential for advertisers as they can target consumers based on their current location or vicinity thereof. This has led to an increase in adoption rates among businesses and consumers alike, thereby propelling the growth prospects for in-app advertising market .
Scope Of The Report
Report Attributes
Report Details
Report Title
In-App Advertising Market Research Report
By Type
Standard Banner Ads, Interstitial Ads, Hyper-local Targeted Ads, Rich Media Ads, Video Ads, Native Ads
By Application
Messaging, Online Shopping, Ticketing, Others
By Companies
Chartboost, Flurry, Inmobi, Millennial media, Mopub
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
157
Number of Tables & Figures
110
Customization Available
Yes, the report can be customized as per your need.
Global In-App Advertising Market Report Segments:
The global In-App Advertising market is segmented on the basis of:
Types
Standard Banner Ads, Interstitial Ads, Hyper-local Targeted Ads, Rich Media Ads, Video Ads, Native Ads
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Messaging, Online Shopping, Ticketing, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Chartboost
- Flurry
- Inmobi
- Millennial media
- Mopub
Highlights of The In-App Advertising Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Standard Banner Ads
- Interstitial Ads
- Hyper-local Targeted Ads
- Rich Media Ads
- Video Ads
- Native Ads
- By Application:
- Messaging
- Online Shopping
- Ticketing
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the In-App Advertising Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
In-App Advertising is a way for companies to promote their products and services within mobile apps. It allows app developers to place ads directly in the app, which can be seen by users when they are looking for specific content or services.
Some of the major players in the in-app advertising market are Chartboost, Flurry, Inmobi, Millennial media, Mopub.
The in-app advertising market is expected to register a CAGR of 20.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 In-App Advertising Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 In-App Advertising Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 In-App Advertising Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the In-App Advertising Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global In-App Advertising Market Size & Forecast, 2018-2028
4.5.1 In-App Advertising Market Size and Y-o-Y Growth
4.5.2 In-App Advertising Market Absolute $ Opportunity
Chapter 5 Global In-App Advertising Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 In-App Advertising Market Size Forecast by Type
5.2.1 Standard Banner Ads
5.2.2 Interstitial Ads
5.2.3 Hyper-local Targeted Ads
5.2.4 Rich Media Ads
5.2.5 Video Ads
5.2.6 Native Ads
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global In-App Advertising Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 In-App Advertising Market Size Forecast by Applications
6.2.1 Messaging
6.2.2 Online Shopping
6.2.3 Ticketing
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global In-App Advertising Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 In-App Advertising Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America In-App Advertising Analysis and Forecast
9.1 Introduction
9.2 North America In-App Advertising Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America In-App Advertising Market Size Forecast by Type
9.6.1 Standard Banner Ads
9.6.2 Interstitial Ads
9.6.3 Hyper-local Targeted Ads
9.6.4 Rich Media Ads
9.6.5 Video Ads
9.6.6 Native Ads
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America In-App Advertising Market Size Forecast by Applications
9.10.1 Messaging
9.10.2 Online Shopping
9.10.3 Ticketing
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe In-App Advertising Analysis and Forecast
10.1 Introduction
10.2 Europe In-App Advertising Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe In-App Advertising Market Size Forecast by Type
10.6.1 Standard Banner Ads
10.6.2 Interstitial Ads
10.6.3 Hyper-local Targeted Ads
10.6.4 Rich Media Ads
10.6.5 Video Ads
10.6.6 Native Ads
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe In-App Advertising Market Size Forecast by Applications
10.10.1 Messaging
10.10.2 Online Shopping
10.10.3 Ticketing
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific In-App Advertising Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific In-App Advertising Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific In-App Advertising Market Size Forecast by Type
11.6.1 Standard Banner Ads
11.6.2 Interstitial Ads
11.6.3 Hyper-local Targeted Ads
11.6.4 Rich Media Ads
11.6.5 Video Ads
11.6.6 Native Ads
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific In-App Advertising Market Size Forecast by Applications
11.10.1 Messaging
11.10.2 Online Shopping
11.10.3 Ticketing
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America In-App Advertising Analysis and Forecast
12.1 Introduction
12.2 Latin America In-App Advertising Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America In-App Advertising Market Size Forecast by Type
12.6.1 Standard Banner Ads
12.6.2 Interstitial Ads
12.6.3 Hyper-local Targeted Ads
12.6.4 Rich Media Ads
12.6.5 Video Ads
12.6.6 Native Ads
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America In-App Advertising Market Size Forecast by Applications
12.10.1 Messaging
12.10.2 Online Shopping
12.10.3 Ticketing
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) In-App Advertising Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) In-App Advertising Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) In-App Advertising Market Size Forecast by Type
13.6.1 Standard Banner Ads
13.6.2 Interstitial Ads
13.6.3 Hyper-local Targeted Ads
13.6.4 Rich Media Ads
13.6.5 Video Ads
13.6.6 Native Ads
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) In-App Advertising Market Size Forecast by Applications
13.10.1 Messaging
13.10.2 Online Shopping
13.10.3 Ticketing
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 In-App Advertising Market: Competitive Dashboard
14.2 Global In-App Advertising Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Chartboost
14.3.2 Flurry
14.3.3 Inmobi
14.3.4 Millennial media
14.3.5 Mopub
