Market Overview:
The global inflight advertising market is expected to grow at a CAGR of 6.5% during the forecast period from 2018 to 2030. The growth of the market can be attributed to the increasing demand for in-flight advertising from business aircraft and passenger aircraft operators. In addition, the growing adoption of digital media platforms for advertising is also contributing to the growth of this market. Based on type, the global inflight advertising market can be segmented into display systems, inflight magazines, inflight apps, and baggage tags. Display systems are expected to account for a major share of this market in 2018 owing to their ability to deliver high-impact messages that capture passengers’ attention. Inflight magazines are also anticipated to witness significant growth during the forecast period due their ability reach a large audience base across different geographies. Based on application, business aircraft are expected account for a majority share of this market in 2018 followed by passenger aircrafts segments respectively .
Product Definition:
Inflight advertising is a type of advertising that takes place on an airplane, either before or during the flight. This type of advertising is important because it allows companies to reach a large number of people in a short amount of time. In addition, it is often seen as more trustworthy than other forms of advertising, such as online ads.
Display Systems,:
Displays are electronic devices that can display text and images to the passengers in commercial aircraft. The primary function of a display system is to provide information pertaining to the flight, thereby helping passengers make better travel decisions. Displays also help in advertising various products and services related to travel, tourism, and other industries through effective content management.
Inflight Magazines:
Inflight magazines and it's usage in the Inflight advertising market is a new term which came into existence only recently. The primary function of an inflight magazine is to deliver brand awareness to passengers during their flight. It has been observed that there has been a significant rise in passenger preference for reading material other than guidebooks while traveling long distances.
Application Insights:
In 2017, the passenger aircraft segment accounted for a revenue share of more than 60% in the global inflight advertising market. The demand for inflight advertising is expected to increase significantly owing to growing air travel and tourism. Moreover, increasing disposable income has led to an increased number of travelers opting for premium cabin class tickets which offer more legroom and space at cheaper fares. This has resulted in high demand for inflight entertainment systems which require advertisement spaces on various electronic devices installed throughout the cabin such as seatback screens, overhead consoles and entertainment systems.
The business aircraft segment is anticipated to witness significant growth over the forecast period due to rising adoption of these planes by companies traveling between cities or across countries with limited or no scheduled services available during daytime hours. In addition, these planes also serve as a mobile billboard promoting products & services thus creating opportunities for advertisers worldwide.
Regional Analysis:
North America dominated the global inflight advertising market with a revenue share of over 40% in 2017. The region is expected to continue its dominance over the forecast period as well, owing to factors such as increasing number of airline companies and rising expenditure on airfares by passengers. Europe followed North America in terms of market share, with a significant contribution from Germany and U.K., among others. Asia Pacific is anticipated to witness substantial growth during the forecast period due to increasing adoption of digital display systems across all major airlines operating within this region since 2015-2016 academic year at Japan’s aviation universities (DEGEP).
Growth Factors:
- Increasing demand for air travel: The global air passenger traffic is expected to grow at a CAGR of 5.4% from 2016 to 2021, reaching 3.8 billion passengers by 2021. This will create opportunities for in-flight advertising market players as airlines look for ways to monetize their assets and improve the overall passenger experience.
- Shift in ad spending towards digital media: Advertisers are increasingly allocating more of their budgets towards digital media, which is expected to account for over 50% of total global advertising spending by 2020. Inflight advertising offers an attractive proposition as it combines the reach of traditional media with the engagement potential of digital media channels such as social media and mobile apps.
- while tablet users are expected to exceed 1 billion during the same period. This provides a large pool of potential viewers for in-flight ads that can be targeted through mobile apps and social media platforms..
- nearly 60% o f commercial aircraft will be equipped with Wi-Fi connectivity , enabling passengers t o access the internet , stream videos , an d use other applications durin g flights . This will provide opportunities fo r advertisers t o target pas sengers wi th relevant ads based on their interests an d preferences .
Scope Of The Report
Report Attributes
Report Details
Report Title
Inflight Advertising Market Research Report
By Type
Display Systems,, Inflight Magazines, Inflight Apps, Baggage Tags
By Application
Business Aircraft, Passenger Aircraft
By Companies
Global Eagle, Panasonic Avionics Corporation, IMM International, MaXposure Media Group (I) Pvt. Ltd., EAM Advertising LLC, INK, Atin OOH, Global Onboard Partners, Blue Mushroom, The Zagoren Collective
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
208
Number of Tables & Figures
146
Customization Available
Yes, the report can be customized as per your need.
Global Inflight Advertising Market Report Segments:
The global Inflight Advertising market is segmented on the basis of:
Types
Display Systems,, Inflight Magazines, Inflight Apps, Baggage Tags
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Business Aircraft, Passenger Aircraft
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Global Eagle
- Panasonic Avionics Corporation
- IMM International
- MaXposure Media Group (I) Pvt. Ltd.
- EAM Advertising LLC
- INK
- Atin OOH
- Global Onboard Partners
- Blue Mushroom
- The Zagoren Collective
Highlights of The Inflight Advertising Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Display Systems,
- Inflight Magazines
- Inflight Apps
- Baggage Tags
- By Application:
- Business Aircraft
- Passenger Aircraft
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Inflight Advertising Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Inflight advertising is a form of marketing that uses aircraft to deliver advertisements. Airlines use in-flight advertising to reach a wide audience, and it can be used for both traditional and digital media. Airlines often use in-flight ads to promote their brand, sell tickets, and attract new passengers.
Some of the major players in the inflight advertising market are Global Eagle, Panasonic Avionics Corporation, IMM International, MaXposure Media Group (I) Pvt. Ltd., EAM Advertising LLC, INK, Atin OOH, Global Onboard Partners, Blue Mushroom, The Zagoren Collective.
The inflight advertising market is expected to grow at a compound annual growth rate of 6.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Inflight Advertising Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Inflight Advertising Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Inflight Advertising Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Inflight Advertising Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Inflight Advertising Market Size & Forecast, 2018-2028
4.5.1 Inflight Advertising Market Size and Y-o-Y Growth
4.5.2 Inflight Advertising Market Absolute $ Opportunity
Chapter 5 Global Inflight Advertising Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Inflight Advertising Market Size Forecast by Type
5.2.1 Display Systems
5.2.2
5.2.3 Inflight Magazines
5.2.4 Inflight Apps
5.2.5 Baggage Tags
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Inflight Advertising Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Inflight Advertising Market Size Forecast by Applications
6.2.1 Business Aircraft
6.2.2 Passenger Aircraft
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Inflight Advertising Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Inflight Advertising Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Inflight Advertising Analysis and Forecast
9.1 Introduction
9.2 North America Inflight Advertising Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Inflight Advertising Market Size Forecast by Type
9.6.1 Display Systems
9.6.2
9.6.3 Inflight Magazines
9.6.4 Inflight Apps
9.6.5 Baggage Tags
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Inflight Advertising Market Size Forecast by Applications
9.10.1 Business Aircraft
9.10.2 Passenger Aircraft
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Inflight Advertising Analysis and Forecast
10.1 Introduction
10.2 Europe Inflight Advertising Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Inflight Advertising Market Size Forecast by Type
10.6.1 Display Systems
10.6.2
10.6.3 Inflight Magazines
10.6.4 Inflight Apps
10.6.5 Baggage Tags
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Inflight Advertising Market Size Forecast by Applications
10.10.1 Business Aircraft
10.10.2 Passenger Aircraft
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Inflight Advertising Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Inflight Advertising Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Inflight Advertising Market Size Forecast by Type
11.6.1 Display Systems
11.6.2
11.6.3 Inflight Magazines
11.6.4 Inflight Apps
11.6.5 Baggage Tags
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Inflight Advertising Market Size Forecast by Applications
11.10.1 Business Aircraft
11.10.2 Passenger Aircraft
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Inflight Advertising Analysis and Forecast
12.1 Introduction
12.2 Latin America Inflight Advertising Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Inflight Advertising Market Size Forecast by Type
12.6.1 Display Systems
12.6.2
12.6.3 Inflight Magazines
12.6.4 Inflight Apps
12.6.5 Baggage Tags
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Inflight Advertising Market Size Forecast by Applications
12.10.1 Business Aircraft
12.10.2 Passenger Aircraft
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Inflight Advertising Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Inflight Advertising Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Inflight Advertising Market Size Forecast by Type
13.6.1 Display Systems
13.6.2
13.6.3 Inflight Magazines
13.6.4 Inflight Apps
13.6.5 Baggage Tags
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Inflight Advertising Market Size Forecast by Applications
13.10.1 Business Aircraft
13.10.2 Passenger Aircraft
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Inflight Advertising Market: Competitive Dashboard
14.2 Global Inflight Advertising Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Global Eagle
14.3.2 Panasonic Avionics Corporation
14.3.3 IMM International
14.3.4 MaXposure Media Group (I) Pvt. Ltd.
14.3.5 EAM Advertising LLC
14.3.6 INK
14.3.7 Atin OOH
14.3.8 Global Onboard Partners
14.3.9 Blue Mushroom
14.3.10 The Zagoren Collective
