Market Overview:
The global insights-as-a-service market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for real-time business intelligence and analytics across industries. The predictive insights segment is expected to grow at the highest CAGR during the forecast period, followed by prescriptive and descriptive insights segments. The BFSI sector is expected to hold the largest share of the global insights-as-a service market in 2018, owing to increasing demand for real time business intelligence and analytics from banks, insurance companies, and other financial institutions for risk management purposes.
Product Definition:
Insights-as-a-Service is the practice of making data and insights available to customers in a self-service manner, through a web portal or application. The importance of Insights-as-a Service is that it enables customers to make better decisions by providing them with easy access to data and analytics.
Predictive Insights:
Predictive insights is a set of techniques that leverage data mining and statistical analysis to provide accurate forecasts about future events. The term “predictive analytics” is used to describe the process of deriving information using algorithms based on historical trends and data mining. Predictive Insights can be applied in various verticals such as healthcare, BFSI, retail & e-commerce among others.
Prescriptive Insights:
Prescriptive insights is a new term in the field of analytics. It refers to an analytical technique that helps marketers and business decision-makers understand consumer behavior, which can be used for targeting and marketing purposes. The main aim of this technique is to predict future trends from past data by using statistical models based on certain parameters such as demographics, psychographics or lifestyles etc., This helps organizations gain a competitive advantage by understanding their customers better and cater their products & services accordingly.
Application Insights:
The global insights-as-a-service market by application is segmented into Banking, Financial Services and Insurance (BFSI), healthcare and life sciences, retail and consumer goods, energy and utilities, manufacturing, telecommunication and IT. The BFSI sector dominated the overall industry in 2017 owing to the high usage of analytics in various banking activities such as fraud detection & prevention. Moreover, increasing penetration of smartphones has enabled consumers with a wide range of services at their fingertips. This factor is anticipated to fuel demand for insights-as-a service over the forecast period.
The healthcare sector also holds a significant share owing to its key use cases such as population health management for providers across different geographies along with effective disease management that helps reduce costs while improving patient experience & satisfaction.
Regional Analysis:
The North American region dominated the global market in 2017. The growth can be attributed to the increasing adoption of advanced technologies and rising demand for business intelligence tools among enterprises located in this region. Moreover, growing investments by prominent players such as IBM Corporation; Microsoft Corporation; SAS Institute, Inc.; Cloudera, Inc.; and Altair Engineering Company are also contributing toward regional growth. These companies are focusing on developing new products and strategic initiatives to gain a competitive edge in the market for insights-as-a-service.
Growth Factors:
- Increasing demand for data-driven decision making: The Insights-as-a-Service market is expected to grow at a CAGR of over 16% during the forecast period as businesses are looking to make better and faster decisions by leveraging insights from data.
- Proliferation of big data and analytics: The growth of big data and its associated technologies, such as Hadoop and Spark, is fueling the demand for Insights-as-a Service solutions. These solutions can help organizations make sense of large volumes of unstructured data in order to gain actionable insights.
- Emergence of self-service analytics: A growing number of businesses are moving away from traditional BI tools that require specialized skillsets and are instead adopting self-service analytics tools that allow business users to easily analyze their own data without assistance from IT staff or analysts. This is helping to drive the growth of the Insights-as-a Service market as these tools require no specialized skillset or training, making them more accessible to a wider audience.
- Increased focus on customer experience: In today’s digital age, companies are increasingly focusing on delivering superior customer experiences in order to differentiate themselves from their competitors. To do this effectively, they need access to timely and accurate customer insights which can be obtained through the use of Insights–as–Service solutions .
Scope Of The Report
Report Attributes
Report Details
Report Title
Insights-as-a-Service Market Research Report
By Type
Predictive Insights, Prescriptive Insights, Descriptive Insights
By Application
BFSI, Healthcare and Life Sciences, Retail and Consumer Goods, Energy and Utilities, Manufacturing, Telecommunication and IT, Government and Public Sector, Others
By Companies
IBM, Capgemini, Accenture, Oracle, Deloitte Touche Tohmatsu, Dell EMC, NTT Data, Good Data, Zephyr Health, Smartfocus
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
228
Number of Tables & Figures
160
Customization Available
Yes, the report can be customized as per your need.
Global Insights-as-a-Service Market Report Segments:
The global Insights-as-a-Service market is segmented on the basis of:
Types
Predictive Insights, Prescriptive Insights, Descriptive Insights
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
BFSI, Healthcare and Life Sciences, Retail and Consumer Goods, Energy and Utilities, Manufacturing, Telecommunication and IT, Government and Public Sector, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- IBM
- Capgemini
- Accenture
- Oracle
- Deloitte Touche Tohmatsu
- Dell EMC
- NTT Data
- Good Data
- Zephyr Health
- Smartfocus
Highlights of The Insights-as-a-Service Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Predictive Insights
- Prescriptive Insights
- Descriptive Insights
- By Application:
- BFSI
- Healthcare and Life Sciences
- Retail and Consumer Goods
- Energy and Utilities
- Manufacturing
- Telecommunication and IT
- Government and Public Sector
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Insights-as-a-Service Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Insights-as-a-Service (IaaS) is a cloud computing delivery model that provides access to application intelligence and analytics. IaaS providers offer users the ability to deploy applications in the cloud, with the provider managing infrastructure, security, and availability.
Some of the major players in the insights-as-a-service market are IBM, Capgemini, Accenture, Oracle, Deloitte Touche Tohmatsu, Dell EMC, NTT Data, Good Data, Zephyr Health, Smartfocus.
The insights-as-a-service market is expected to grow at a compound annual growth rate of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Insights-as-a-Service Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Insights-as-a-Service Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Insights-as-a-Service Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Insights-as-a-Service Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Insights-as-a-Service Market Size & Forecast, 2018-2028
4.5.1 Insights-as-a-Service Market Size and Y-o-Y Growth
4.5.2 Insights-as-a-Service Market Absolute $ Opportunity
Chapter 5 Global Insights-as-a-Service Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Insights-as-a-Service Market Size Forecast by Type
5.2.1 Predictive Insights
5.2.2 Prescriptive Insights
5.2.3 Descriptive Insights
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Insights-as-a-Service Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Insights-as-a-Service Market Size Forecast by Applications
6.2.1 BFSI
6.2.2 Healthcare and Life Sciences
6.2.3 Retail and Consumer Goods
6.2.4 Energy and Utilities
6.2.5 Manufacturing
6.2.6 Telecommunication and IT
6.2.7 Government and Public Sector
6.2.8 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Insights-as-a-Service Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Insights-as-a-Service Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Insights-as-a-Service Analysis and Forecast
9.1 Introduction
9.2 North America Insights-as-a-Service Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Insights-as-a-Service Market Size Forecast by Type
9.6.1 Predictive Insights
9.6.2 Prescriptive Insights
9.6.3 Descriptive Insights
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Insights-as-a-Service Market Size Forecast by Applications
9.10.1 BFSI
9.10.2 Healthcare and Life Sciences
9.10.3 Retail and Consumer Goods
9.10.4 Energy and Utilities
9.10.5 Manufacturing
9.10.6 Telecommunication and IT
9.10.7 Government and Public Sector
9.10.8 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Insights-as-a-Service Analysis and Forecast
10.1 Introduction
10.2 Europe Insights-as-a-Service Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Insights-as-a-Service Market Size Forecast by Type
10.6.1 Predictive Insights
10.6.2 Prescriptive Insights
10.6.3 Descriptive Insights
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Insights-as-a-Service Market Size Forecast by Applications
10.10.1 BFSI
10.10.2 Healthcare and Life Sciences
10.10.3 Retail and Consumer Goods
10.10.4 Energy and Utilities
10.10.5 Manufacturing
10.10.6 Telecommunication and IT
10.10.7 Government and Public Sector
10.10.8 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Insights-as-a-Service Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Insights-as-a-Service Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Insights-as-a-Service Market Size Forecast by Type
11.6.1 Predictive Insights
11.6.2 Prescriptive Insights
11.6.3 Descriptive Insights
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Insights-as-a-Service Market Size Forecast by Applications
11.10.1 BFSI
11.10.2 Healthcare and Life Sciences
11.10.3 Retail and Consumer Goods
11.10.4 Energy and Utilities
11.10.5 Manufacturing
11.10.6 Telecommunication and IT
11.10.7 Government and Public Sector
11.10.8 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Insights-as-a-Service Analysis and Forecast
12.1 Introduction
12.2 Latin America Insights-as-a-Service Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Insights-as-a-Service Market Size Forecast by Type
12.6.1 Predictive Insights
12.6.2 Prescriptive Insights
12.6.3 Descriptive Insights
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Insights-as-a-Service Market Size Forecast by Applications
12.10.1 BFSI
12.10.2 Healthcare and Life Sciences
12.10.3 Retail and Consumer Goods
12.10.4 Energy and Utilities
12.10.5 Manufacturing
12.10.6 Telecommunication and IT
12.10.7 Government and Public Sector
12.10.8 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Insights-as-a-Service Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Insights-as-a-Service Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Insights-as-a-Service Market Size Forecast by Type
13.6.1 Predictive Insights
13.6.2 Prescriptive Insights
13.6.3 Descriptive Insights
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Insights-as-a-Service Market Size Forecast by Applications
13.10.1 BFSI
13.10.2 Healthcare and Life Sciences
13.10.3 Retail and Consumer Goods
13.10.4 Energy and Utilities
13.10.5 Manufacturing
13.10.6 Telecommunication and IT
13.10.7 Government and Public Sector
13.10.8 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Insights-as-a-Service Market: Competitive Dashboard
14.2 Global Insights-as-a-Service Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 IBM
14.3.2 Capgemini
14.3.3 Accenture
14.3.4 Oracle
14.3.5 Deloitte Touche Tohmatsu
14.3.6 Dell EMC
14.3.7 NTT Data
14.3.8 Good Data
14.3.9 Zephyr Health
14.3.10 Smartfocus
