Market Overview:
The global integrated playout market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for live and on-demand content, rising number of satellite channels, and growing adoption of IPTV services. Based on type, the global integrated playout market can be segmented into hardware and software. Hardware accounted for a major share of the global integrated playout market in 2017 and is expected to maintain its dominance during the forecast period. This can be attributed to factors such as increasing demand for hardware-based solutions owing to their low latency and high reliability, growing popularity of 4K video content, and rising number of satellite channels. However, software is projected to witness higher growth rates during the forecast period as it offers several advantages over hardware-based solutions such as lower cost and easy upgradability/scalability. Based on application, the global integrated playout market can be segmented into sports, news & current affairs (N&CA), entertainment (movies & music), broadcast (television channels), other applications (advertisement & marketing agencies; live telecasts such as concerts or religious events; etc.
Product Definition:
Integrated Playout is a term used in broadcasting and refers to the use of a single system to control all aspects of a broadcast, from ingest through playout. This can provide significant advantages in terms of efficiency and reliability.
Hardware:
Hardware is the term used to collectively refer to all devices and components that are necessary for delivering a program either in real-time or via delayed broadcast. The hardware required to deliver live programming includes cameras, production switchers, audio/video encoders/decoders, satellite transponders and other communication equipment. Hardware also covers all electronic devices that are connected with the network during a specific time period; these include computers as well as game consoles.
Software:
Software is the collection of procedures, programs or tools which are used to get the desired result from a computer system. In case of IPTV software, it is used in integrated playout market for providing multiple program sources over one channel and broadcasting live content across different channels.
Integrated Playout (IPO) solution includes hardware and software components where hardware component consists of set top boxes (STB), decoders or tuners.
Application Insights:
The entertainment segment dominated the global integrated playout market in 2017 and is expected to witness significant growth over the forecast period. The segment includes movies, soap operas, live shows and other programs. Live telecasts including sports events, political debates and awards shows form an essential part of this industry as they help broadcasters in covering a wider area with a single transmission antenna. This increases efficiency of operations leading to cost reduction for broadcasters.
The broadcast segment is also expected to register notable gains owing to increasing penetration of DTT across various regions including Asia Pacific and Middle East & Africa where it has replaced traditional television sets with digital boxes due to technological advancements coupled with price reductions offered by manufacturers such as Samsung Electronics Co., Ltd., Sony Corporation and Panasonic Corporation among others have contributed significantly towards growth of this sector over the past few years.
Regional Analysis:
North America dominated the global integrated playout market in 2017. The growth can be attributed to the presence of major technology providers such as Cisco Systems, Inc., Google, Inc., and AT&T; among others. Moreover, increasing investments by broadcasters for automation of operations are also expected to drive regional demand over the forecast period. For instance, in 2015 Dish Network Corp.; T-Mobile US LLC; and Viacom18 Media Pvt. Ltd.; announced a collaboration with a vision to develop new technologies for automated video delivery across various platforms including mobile devices and set-top boxes (STB).
Asia Pacific is anticipated to witness significant growth over the forecast period owing to increasing adoption of IPTV services in countries such as China and Japan along with other Southeast Asian countries. Furthermore, growing penetration rates for digital entertainment content across smartphones is further driving demand within this region.
Growth Factors:
- Increasing demand for live and on-demand content
- Rising number of OTT service providers
- Proliferation of connected devices and growing bandwidth availability
- Emergence of new technologies such as 4K/UHD and HDR
- Growing focus on video quality
Scope Of The Report
Report Attributes
Report Details
Report Title
Integrated Playout Market Research Report
By Type
Hardware, Software
By Application
Sports, News, Entertainment, Broadcast, Other (Advertisements, Live Telecasts, etc.)
By Companies
Imagine Communications, VSN, Aveco, Belden Incorporated (Grass Valley), Hardata, iHeartMedia (Florical Systems), Harmonic Inc, Evertz Microsystems, Cinegy, BroadStream, ENCO Systems, Deyan Automation Systems, Amagi Corporation, Pebble Beach Systems, Pixel Power (Rohde & Schwarz), PlayBox Technology
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
240
Number of Tables & Figures
168
Customization Available
Yes, the report can be customized as per your need.
Global Integrated Playout Market Report Segments:
The global Integrated Playout market is segmented on the basis of:
Types
Hardware, Software
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Sports, News, Entertainment, Broadcast, Other (Advertisements, Live Telecasts, etc.)
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Imagine Communications
- VSN
- Aveco
- Belden Incorporated (Grass Valley)
- Hardata
- iHeartMedia (Florical Systems)
- Harmonic Inc
- Evertz Microsystems
- Cinegy
- BroadStream
- ENCO Systems
- Deyan Automation Systems
- Amagi Corporation
- Pebble Beach Systems
- Pixel Power (Rohde & Schwarz)
- PlayBox Technology
Highlights of The Integrated Playout Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Hardware
- Software
- By Application:
- Sports
- News
- Entertainment
- Broadcast
- Other (Advertisements, Live Telecasts, etc.)
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Integrated Playout Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Integrated Playout is a feature that allows you to automatically record and playback video from your camera while recording audio. This can be helpful for capturing video of yourself while you are speaking or recording a voiceover.
Some of the major companies in the integrated playout market are Imagine Communications, VSN, Aveco, Belden Incorporated (Grass Valley), Hardata, iHeartMedia (Florical Systems), Harmonic Inc, Evertz Microsystems, Cinegy, BroadStream, ENCO Systems, Deyan Automation Systems, Amagi Corporation, Pebble Beach Systems, Pixel Power (Rohde & Schwarz), PlayBox Technology.
The integrated playout market is expected to register a CAGR of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Integrated Playout Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Integrated Playout Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Integrated Playout Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Integrated Playout Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Integrated Playout Market Size & Forecast, 2018-2028 4.5.1 Integrated Playout Market Size and Y-o-Y Growth 4.5.2 Integrated Playout Market Absolute $ Opportunity
Chapter 5 Global Integrated Playout Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Integrated Playout Market Size Forecast by Type
5.2.1 Hardware
5.2.2 Software
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Integrated Playout Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Integrated Playout Market Size Forecast by Applications
6.2.1 Sports
6.2.2 News
6.2.3 Entertainment
6.2.4 Broadcast
6.2.5 Other (Advertisements
6.2.6 Live Telecasts
6.2.7 etc.)
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Integrated Playout Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Integrated Playout Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Integrated Playout Analysis and Forecast
9.1 Introduction
9.2 North America Integrated Playout Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Integrated Playout Market Size Forecast by Type
9.6.1 Hardware
9.6.2 Software
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Integrated Playout Market Size Forecast by Applications
9.10.1 Sports
9.10.2 News
9.10.3 Entertainment
9.10.4 Broadcast
9.10.5 Other (Advertisements
9.10.6 Live Telecasts
9.10.7 etc.)
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Integrated Playout Analysis and Forecast
10.1 Introduction
10.2 Europe Integrated Playout Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Integrated Playout Market Size Forecast by Type
10.6.1 Hardware
10.6.2 Software
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Integrated Playout Market Size Forecast by Applications
10.10.1 Sports
10.10.2 News
10.10.3 Entertainment
10.10.4 Broadcast
10.10.5 Other (Advertisements
10.10.6 Live Telecasts
10.10.7 etc.)
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Integrated Playout Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Integrated Playout Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Integrated Playout Market Size Forecast by Type
11.6.1 Hardware
11.6.2 Software
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Integrated Playout Market Size Forecast by Applications
11.10.1 Sports
11.10.2 News
11.10.3 Entertainment
11.10.4 Broadcast
11.10.5 Other (Advertisements
11.10.6 Live Telecasts
11.10.7 etc.)
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Integrated Playout Analysis and Forecast
12.1 Introduction
12.2 Latin America Integrated Playout Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Integrated Playout Market Size Forecast by Type
12.6.1 Hardware
12.6.2 Software
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Integrated Playout Market Size Forecast by Applications
12.10.1 Sports
12.10.2 News
12.10.3 Entertainment
12.10.4 Broadcast
12.10.5 Other (Advertisements
12.10.6 Live Telecasts
12.10.7 etc.)
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Integrated Playout Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Integrated Playout Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Integrated Playout Market Size Forecast by Type
13.6.1 Hardware
13.6.2 Software
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Integrated Playout Market Size Forecast by Applications
13.10.1 Sports
13.10.2 News
13.10.3 Entertainment
13.10.4 Broadcast
13.10.5 Other (Advertisements
13.10.6 Live Telecasts
13.10.7 etc.)
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Integrated Playout Market: Competitive Dashboard
14.2 Global Integrated Playout Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Imagine Communications
14.3.2 VSN
14.3.3 Aveco
14.3.4 Belden Incorporated (Grass Valley)
14.3.5 Hardata
14.3.6 iHeartMedia (Florical Systems)
14.3.7 Harmonic Inc
14.3.8 Evertz Microsystems
14.3.9 Cinegy
14.3.10 BroadStream
14.3.11 ENCO Systems
14.3.12 Deyan Automation Systems
14.3.13 Amagi Corporation
14.3.14 Pebble Beach Systems
14.3.15 Pixel Power (Rohde & Schwarz)
14.3.16 PlayBox Technology