Market Overview:
The global intelligent customer engagement market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for customer optimization, marketing analysis, and other services across different industry verticals. The retail sector is expected to hold the largest share of the global intelligent customer engagement market in 2018, followed by the financial sector. North America is expected to lead the global Intelligent Customer Engagement Market in terms of revenue during the forecast period, followed by Europe and Asia Pacific.
Product Definition:
Intelligent customer engagement is a term used to describe the various ways companies can interact with their customers in order to create a more meaningful and valuable relationship. This can include anything from providing personalized customer service, to using big data analytics to understand customer behavior and preferences. The goal of intelligent customer engagement is not only to make it easier for customers to do business with a company, but also to create an environment where they feel appreciated and valued. Ultimately, this leads to increased loyalty and advocacy for the brand.
Customer Optimization:
Customer optimization is a process of using big data and analytics to understand customer behavior, their preferences, and how they interact with the brand or the company. It helps organizations in understanding their customers’ needs better so that they can provide them with customized products or services according to their choices. Moreover, it also helps companies in increasing sales by providing solutions for targeted advertising based on consumer profiles.
Marketign Analysis:
Marketign is a software-as-a-service (SaaS) platform that helps companies manage their mobile applications and digital marketing. It provides analytics for tracking, optimizing, and measuring the performance of mobile applications as well as online campaigns. Marketign offers an extensive range of features including inbuilt analytics to track campaign statistics such as conversion rates, revenue generated from ads displayed on apps along with user engagement rate through various social media platforms like Facebook, Twitter etc.
Application Insights:
The retail segment dominated the market in 2017 and is expected to continue its dominance over the forecast period. The growing e-commerce industry has created a need for effective customer engagement solutions that can help retailers understand consumer behavior, improve store operations, enhance marketing efforts and generate revenue. The financial segment is also expected to have significant growth during the same period owing to rising demand from banks for fraud detection and prevention purposes.
The others application category includes travel & tourism, healthcare & pharma, utilities (power distribution networks), manufacturing/logistics/supply chain management etc. These sectors traditionally had low levels of customer engagement but are now trying to adopt new technologies such as big data analytics in order to improve their services further.
Regional Analysis:
North America dominated the global intelligent customer engagement market in 2017. North America has been witnessing an increase in e-commerce sales over the past few years, which is expected to continue driving growth of this industry. The U.S., being a developed economy, has been leveraging technology for decades and is home to several technology giants such as Google Inc.; Apple Inc.; and Facebook Inc., among others.
Asia Pacific region is anticipated to witness significant growth during the forecast period owing to increasing adoption of cloud computing technologies by enterprises operating across various sectors including banking & financial services (BFS), retail & consumer goods (RGC), telecom & IT services (TITs) among others for developing innovative applications that can automate routine tasks thus enabling organizations with real-time insights into customers’ behavior.
Growth Factors:
- Increasing demand for customer engagement solutions from small and medium businesses (SMBs) due to the growing need to improve customer experience and drive business growth.
- Proliferation of digital channels (websites, social media, mobile apps, etc.) that customers use to interact with organizations has led to the need for more sophisticated customer engagement solutions that can manage all these channels effectively.
- Rapid adoption of cloud-based solutions by organizations of all sizes is driving the growth of the Intelligent Customer Engagement market as it enables them to quickly deploy and scale their customer engagement initiatives without having to invest in on-premises infrastructure.
- The increasing focus on marketing automation by businesses is also fueling the growth of Intelligent Customer Engagement market as it helps automate various marketing tasks such as lead management, email marketing, etc., resulting in improved ROI on marketing investments.
- Growing demand for real-time analytics and insights from customers is pushing vendors in this market towards developing innovative solutions that can provide actionable insights in near real time
Scope Of The Report
Report Attributes
Report Details
Report Title
Intelligent Customer Engagement Market Research Report
By Type
Customer Optimization, Marketign Analysis, Others
By Application
Retail, Financial, Others
By Companies
Blueshift, Sykes Enterprises Incorporated, Mintigo, Wisers Information Limited, Acquia Inc, XGATE Corporation Limited, Odyssiant Limited
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
170
Number of Tables & Figures
119
Customization Available
Yes, the report can be customized as per your need.
Global Intelligent Customer Engagement Market Report Segments:
The global Intelligent Customer Engagement market is segmented on the basis of:
Types
Customer Optimization, Marketign Analysis, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, Financial, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Blueshift
- Sykes Enterprises Incorporated
- Mintigo
- Wisers Information Limited
- Acquia Inc
- XGATE Corporation Limited
- Odyssiant Limited
Highlights of The Intelligent Customer Engagement Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Customer Optimization
- Marketign Analysis
- Others
- By Application:
- Retail
- Financial
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Intelligent Customer Engagement Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Intelligent customer engagement (ICE) is a term used to describe the process of engaging with customers in an intelligent and proactive way. This involves using technology to identify and understand customer needs, preferences, and behaviors; then providing relevant information, products, or services that meet those needs.
Some of the major players in the intelligent customer engagement market are Blueshift, Sykes Enterprises Incorporated, Mintigo, Wisers Information Limited, Acquia Inc, XGATE Corporation Limited, Odyssiant Limited.
The intelligent customer engagement market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Intelligent Customer Engagement Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Intelligent Customer Engagement Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Intelligent Customer Engagement Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Intelligent Customer Engagement Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Intelligent Customer Engagement Market Size & Forecast, 2018-2028
4.5.1 Intelligent Customer Engagement Market Size and Y-o-Y Growth
4.5.2 Intelligent Customer Engagement Market Absolute $ Opportunity
Chapter 5 Global Intelligent Customer Engagement Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Intelligent Customer Engagement Market Size Forecast by Type
5.2.1 Customer Optimization
5.2.2 Marketign Analysis
5.2.3 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Intelligent Customer Engagement Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Intelligent Customer Engagement Market Size Forecast by Applications
6.2.1 Retail
6.2.2 Financial
6.2.3 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Intelligent Customer Engagement Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Intelligent Customer Engagement Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Intelligent Customer Engagement Analysis and Forecast
9.1 Introduction
9.2 North America Intelligent Customer Engagement Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Intelligent Customer Engagement Market Size Forecast by Type
9.6.1 Customer Optimization
9.6.2 Marketign Analysis
9.6.3 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Intelligent Customer Engagement Market Size Forecast by Applications
9.10.1 Retail
9.10.2 Financial
9.10.3 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Intelligent Customer Engagement Analysis and Forecast
10.1 Introduction
10.2 Europe Intelligent Customer Engagement Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Intelligent Customer Engagement Market Size Forecast by Type
10.6.1 Customer Optimization
10.6.2 Marketign Analysis
10.6.3 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Intelligent Customer Engagement Market Size Forecast by Applications
10.10.1 Retail
10.10.2 Financial
10.10.3 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Intelligent Customer Engagement Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Intelligent Customer Engagement Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Intelligent Customer Engagement Market Size Forecast by Type
11.6.1 Customer Optimization
11.6.2 Marketign Analysis
11.6.3 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Intelligent Customer Engagement Market Size Forecast by Applications
11.10.1 Retail
11.10.2 Financial
11.10.3 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Intelligent Customer Engagement Analysis and Forecast
12.1 Introduction
12.2 Latin America Intelligent Customer Engagement Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Intelligent Customer Engagement Market Size Forecast by Type
12.6.1 Customer Optimization
12.6.2 Marketign Analysis
12.6.3 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Intelligent Customer Engagement Market Size Forecast by Applications
12.10.1 Retail
12.10.2 Financial
12.10.3 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Intelligent Customer Engagement Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Intelligent Customer Engagement Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Intelligent Customer Engagement Market Size Forecast by Type
13.6.1 Customer Optimization
13.6.2 Marketign Analysis
13.6.3 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Intelligent Customer Engagement Market Size Forecast by Applications
13.10.1 Retail
13.10.2 Financial
13.10.3 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Intelligent Customer Engagement Market: Competitive Dashboard
14.2 Global Intelligent Customer Engagement Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Blueshift
14.3.2 Sykes Enterprises Incorporated
14.3.3 Mintigo
14.3.4 Wisers Information Limited
14.3.5 Acquia Inc
14.3.6 XGATE Corporation Limited
14.3.7 Odyssiant Limited
