Market Overview:
The global interactive TV market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for customized interactive TV solutions and rising adoption of interactive TV by commercial establishments. In terms of type, the normal version segment is expected to hold a larger share of the global interactive TV market during the forecast period. However, the customised version segment is projected to grow at a higher CAGR than that of the normal version segment during the forecast period.
Product Definition:
Interactive TV is a type of media that allows users to interact with the content. This can be done through various methods, such as clicking on different elements, using a remote control or voice commands. The importance of interactive TV lies in its ability to engage viewers and keep them engaged with the content. This can be beneficial for both broadcasters and advertisers, as it allows them to better target their audience and measure viewer engagement.
Normal Version:
Normal version is a software that allows broadcasters to deliver live or pre-recorded content in different formats such as video on demand, linear broadcast over the internet and interactive TV. The normal version is used by television broadcasters to distribute their content across various platforms such as mobile phones, computers, tablets and set-top boxes. It enables them to reach an extensive audience through multiple devices at the same time.
Customised Version:
Customized version is a term used for digital content that can be tailored to the needs of individual consumers based on their tastes and preferences. It is also known as personalization or personalized media. The technology enables broadcasters to offer customized advertising, subscription-based services, and pay-per-view events in real time according to consumer viewing trends.
The global interactive TV market size was valued at USD 2,64,000 in 2015.
Application Insights:
The commercial segment dominated the global interactive TV market, accounting for more than 70.0% share of the total revenue in 2017. The growth can be attributed to a rise in demand from advertising and broadcasting industries for cost-effective mediums to reach mass audiences efficiently. Moreover, growing adoption of ICT by television broadcasters and telecom companies for new age group marketing is expected to drive the segment further over the forecast period.
Household application is expected to witness significant growth over the forecast period owing to rising demand from consumers globally who are increasingly adopting smart TVs with internet capabilities as well as advanced set-top boxes (STB). Furthermore, increasing penetration of smartphones coupled with high usage rates has resulted in an increased number of OTT services being adopted by consumers globally which they use at their convenience time on their own schedule without any restrictions or engagement terms imposed by service providers. This trend is likely to positively influence product adoption across various regions worldwide over next few years.
Regional Analysis:
North America dominated the global market in 2017. The growth of the region can be attributed to increasing penetration of digital video recorders (DVRs) and set-top boxes (STBs). Furthermore, growing adoption of online entertainment content is expected to drive regional demand over the forecast period. Europe accounted for more than 25% share in 2017 owing to rising popularity of IPTV services. Moreover, presence of major service providers such as BT Group plc., Deutsche Telekom AG, and Orange S.A is also anticipated to boost industry expansion over the next eight years.
Asia Pacific is estimated to witness significant growth over the forecast period owing to increasing disposable income levels coupled with growing population in China.
Growth Factors:
- Increasing demand for video content: The increasing demand for video content is one of the key growth drivers for the interactive TV market. This is because interactive TV provides an enhanced viewing experience that allows users to interact with videos.
- Growing penetration of broadband services: The growing penetration of broadband services is another key growth driver for the interactive TV market, as it enables high-quality streaming of videos and other multimedia content.
- Proliferation of connected devices: The proliferation of connected devices, such as smart TVs, tablets, and smartphones, is also fueling the growth of the interactive TV market. This is because these devices allow users to access a wide range of multimedia content on a single platform.
Scope Of The Report
Report Attributes
Report Details
Report Title
Interactive TV Market Research Report
By Type
Normal Version, Customised Version
By Application
Household, Commercial
By Companies
Sony, Apple, Haier, Hong Kong Skyworth, Intel, Koninklijke Philips, Logitech International, Microsoft, Onida Electronics, Sharp, Sony, TechniSat Digital, Toshiba, Videocon Industries, Samsung Electronics, Panasonic, LG Electronics
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
138
Number of Tables & Figures
97
Customization Available
Yes, the report can be customized as per your need.
Global Interactive TV Market Report Segments:
The global Interactive TV market is segmented on the basis of:
Types
Normal Version, Customised Version
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Household, Commercial
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Sony
- Apple
- Haier
- Hong Kong Skyworth
- Intel
- Koninklijke Philips
- Logitech International
- Microsoft
- Onida Electronics
- Sharp
- Sony
- TechniSat Digital
- Toshiba
- Videocon Industries
- Samsung Electronics
- Panasonic
- LG Electronics
Highlights of The Interactive TV Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Normal Version
- Customised Version
- By Application:
- Household
- Commercial
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Interactive TV Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Interactive TV is a term used to describe the delivery of television content over the internet. This allows viewers to access programming from anywhere in the world, as well as interact with other viewers through live chat and social media platforms.
Some of the key players operating in the interactive tv market are Sony, Apple, Haier, Hong Kong Skyworth, Intel, Koninklijke Philips, Logitech International, Microsoft, Onida Electronics, Sharp, Sony, TechniSat Digital, Toshiba, Videocon Industries, Samsung Electronics, Panasonic, LG Electronics.
The interactive tv market is expected to grow at a compound annual growth rate of 10.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Interactive TV Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Interactive TV Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Interactive TV Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Interactive TV Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Interactive TV Market Size & Forecast, 2018-2028
4.5.1 Interactive TV Market Size and Y-o-Y Growth
4.5.2 Interactive TV Market Absolute $ Opportunity
Chapter 5 Global Interactive TV Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Interactive TV Market Size Forecast by Type
5.2.1 Normal Version
5.2.2 Customised Version
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Interactive TV Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Interactive TV Market Size Forecast by Applications
6.2.1 Household
6.2.2 Commercial
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Interactive TV Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Interactive TV Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Interactive TV Analysis and Forecast
9.1 Introduction
9.2 North America Interactive TV Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Interactive TV Market Size Forecast by Type
9.6.1 Normal Version
9.6.2 Customised Version
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Interactive TV Market Size Forecast by Applications
9.10.1 Household
9.10.2 Commercial
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Interactive TV Analysis and Forecast
10.1 Introduction
10.2 Europe Interactive TV Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Interactive TV Market Size Forecast by Type
10.6.1 Normal Version
10.6.2 Customised Version
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Interactive TV Market Size Forecast by Applications
10.10.1 Household
10.10.2 Commercial
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Interactive TV Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Interactive TV Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Interactive TV Market Size Forecast by Type
11.6.1 Normal Version
11.6.2 Customised Version
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Interactive TV Market Size Forecast by Applications
11.10.1 Household
11.10.2 Commercial
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Interactive TV Analysis and Forecast
12.1 Introduction
12.2 Latin America Interactive TV Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Interactive TV Market Size Forecast by Type
12.6.1 Normal Version
12.6.2 Customised Version
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Interactive TV Market Size Forecast by Applications
12.10.1 Household
12.10.2 Commercial
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Interactive TV Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Interactive TV Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Interactive TV Market Size Forecast by Type
13.6.1 Normal Version
13.6.2 Customised Version
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Interactive TV Market Size Forecast by Applications
13.10.1 Household
13.10.2 Commercial
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Interactive TV Market: Competitive Dashboard
14.2 Global Interactive TV Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Sony
14.3.2 Apple
14.3.3 Haier
14.3.4 Hong Kong Skyworth
14.3.5 Intel
14.3.6 Koninklijke Philips
14.3.7 Logitech International
14.3.8 Microsoft
14.3.9 Onida Electronics
14.3.10 Sharp
14.3.11 Sony
14.3.12 TechniSat Digital
14.3.13 Toshiba
14.3.14 Videocon Industries
14.3.15 Samsung Electronics
14.3.16 Panasonic
14.3.17 LG Electronics
