Market Overview:
The global internet connected TV market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The market is segmented on the basis of type, application and region. On the basis of type, the market is segmented into 32 inch, 40 inch, 42 inch, 55 inch and ≥60 inch segments. On the basis of application, the market is segmented into family and public segments. The North America region dominates this market followed by Europe and Asia Pacific regions respectively.
Product Definition:
Internet connected TV is a type of television that can connect to the internet in order to access online content. This can include streaming services, such as Netflix or Hulu, as well as websites and other applications. Internet connected TVs typically have built-in browsers that allow users to navigate the web directly from their televisions. They may also come equipped with apps that provide easy access to popular streaming services.
Internet connected TVs are becoming increasingly popular due to their ability to provide a wide range of online content without the need for a separate device, such as a computer or tablet. Additionally, many models come with features like voice recognition and smart assistants that allow users to control certain functions of their televisions using only their voices.
32 inch:
32 inch is a measure of distance from the screen to the seating position and it has been gaining importance in recent years. It is mainly used for advertising and promotional purposes in commercial television sets.
40 inch:
40 inch is the approximate size of a smart TV. It is also known as small LCD TV or connected LED TV. Connected TVs are gaining popularity owing to increasing internet connectivity and easy access to content over the internet. Internet-connected TVs have diversified applications such as video streaming, gaming, social media integration, web browsing and other activities that require internet connectivity on a single platform.
Application Insights:
The family application segment accounted for the largest share of over 50.0% in 2017. The growth can be attributed to increasing adoption of smart TVs and connected devices among families, especially in developed regions such as North America and Europe. Furthermore, growing penetration of streaming services such as Netflix, Hulu Plus and Amazon Prime Video is also driving the demand for internet-connected TVs worldwide.
The public places application segment is expected to witness significant growth over the forecast period owing to rising use cases such as hotels, pubs/bars and shopping malls across various regions including Asia Pacific and Middle East & Africa countries. Internet-connected televisions have a huge potential in providing content directly onto a large screen without any need for a laptop or other devices being present nearby; this feature alone would drive its adoption among consumers looking forward to an all-inclusive experience at home or away from their living rooms.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its dominance over the forecast period as well. This can be attributed to increasing penetration of high-speed internet services, rising disposable income, and growing popularity of online shopping among consumers in this region. Moreover, presence of key players such as LG Electronics Inc.; Philips; Sony Corporation; and Samsung Group is also likely to contribute toward growth in North America connected TV market over the forecast period.
Asia Pacific is anticipated to emerge with fastest CAGR during the forecast years due to rapid urbanization coupled with increasing disposable income levels among middle class population groups especially in China and India resulting into increased adoption of advanced technologies such as smart TVs’s for entertainment purposes at home which will lead towards higher sales volumes for manufacturers across this region during the estimated time span from 2018 To 2030 in comparison with other regions mentioned above.
Growth Factors:
- Increasing demand for smart TVs with internet connectivity
- Proliferation of broadband and wireless networks, making it easier to connect TVs to the internet
- Rising popularity of streaming video services such as Netflix and Hulu
- Growing demand for home entertainment systems that can provide an immersive multimedia experience
- Advances in digital technologies that are making it easier to create and distribute content
Scope Of The Report
Report Attributes
Report Details
Report Title
Internet Connected TV Market Research Report
By Type
32 inch, 40 inch, 42 inch, 55 inch, ≥60 inch
By Application
Family, Public
By Companies
Samsung Electronics, LG Electronics, TCL, Hisense, Sony, Skyworth, Foxconn(Sharp), Xiaomi, Vizio, Haier, Samsung Electronics, Changhong, Konka, TOSHIBA
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
224
Number of Tables & Figures
157
Customization Available
Yes, the report can be customized as per your need.
Global Internet Connected TV Market Report Segments:
The global Internet Connected TV market is segmented on the basis of:
Types
32 inch, 40 inch, 42 inch, 55 inch, ≥60 inch
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Family, Public
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Samsung Electronics
- LG Electronics
- TCL
- Hisense
- Sony
- Skyworth
- Foxconn(Sharp)
- Xiaomi
- Vizio
- Haier
- Samsung Electronics
- Changhong
- Konka
- TOSHIBA
Highlights of The Internet Connected TV Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- 32 inch
- 40 inch
- 42 inch
- 55 inch
- ≥60 inch
- By Application:
- Family
- Public
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Internet Connected TV Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Internet connected TV is a new category of devices that allow users to access streaming content and applications from the comfort of their living rooms. This type of device connects to the internet through an broadband connection, allowing users to watch live and on-demand programming from providers like Netflix, Hulu, Amazon Prime Video and more.
Some of the key players operating in the internet connected tv market are Samsung Electronics, LG Electronics, TCL, Hisense, Sony, Skyworth, Foxconn(Sharp), Xiaomi, Vizio, Haier, Samsung Electronics, Changhong, Konka, TOSHIBA.
The internet connected tv market is expected to register a CAGR of 10.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Internet Connected TV Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Internet Connected TV Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Internet Connected TV Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Internet Connected TV Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Internet Connected TV Market Size & Forecast, 2018-2028
4.5.1 Internet Connected TV Market Size and Y-o-Y Growth
4.5.2 Internet Connected TV Market Absolute $ Opportunity
Chapter 5 Global Internet Connected TV Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Internet Connected TV Market Size Forecast by Type
5.2.1 32 inch
5.2.2 40 inch
5.2.3 42 inch
5.2.4 55 inch
5.2.5 ≥60 inch
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Internet Connected TV Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Internet Connected TV Market Size Forecast by Applications
6.2.1 Family
6.2.2 Public
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Internet Connected TV Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Internet Connected TV Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Internet Connected TV Analysis and Forecast
9.1 Introduction
9.2 North America Internet Connected TV Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Internet Connected TV Market Size Forecast by Type
9.6.1 32 inch
9.6.2 40 inch
9.6.3 42 inch
9.6.4 55 inch
9.6.5 ≥60 inch
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Internet Connected TV Market Size Forecast by Applications
9.10.1 Family
9.10.2 Public
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Internet Connected TV Analysis and Forecast
10.1 Introduction
10.2 Europe Internet Connected TV Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Internet Connected TV Market Size Forecast by Type
10.6.1 32 inch
10.6.2 40 inch
10.6.3 42 inch
10.6.4 55 inch
10.6.5 ≥60 inch
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Internet Connected TV Market Size Forecast by Applications
10.10.1 Family
10.10.2 Public
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Internet Connected TV Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Internet Connected TV Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Internet Connected TV Market Size Forecast by Type
11.6.1 32 inch
11.6.2 40 inch
11.6.3 42 inch
11.6.4 55 inch
11.6.5 ≥60 inch
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Internet Connected TV Market Size Forecast by Applications
11.10.1 Family
11.10.2 Public
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Internet Connected TV Analysis and Forecast
12.1 Introduction
12.2 Latin America Internet Connected TV Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Internet Connected TV Market Size Forecast by Type
12.6.1 32 inch
12.6.2 40 inch
12.6.3 42 inch
12.6.4 55 inch
12.6.5 ≥60 inch
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Internet Connected TV Market Size Forecast by Applications
12.10.1 Family
12.10.2 Public
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Internet Connected TV Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Internet Connected TV Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Internet Connected TV Market Size Forecast by Type
13.6.1 32 inch
13.6.2 40 inch
13.6.3 42 inch
13.6.4 55 inch
13.6.5 ≥60 inch
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Internet Connected TV Market Size Forecast by Applications
13.10.1 Family
13.10.2 Public
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Internet Connected TV Market: Competitive Dashboard
14.2 Global Internet Connected TV Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Samsung Electronics
14.3.2 LG Electronics
14.3.3 TCL
14.3.4 Hisense
14.3.5 Sony
14.3.6 Skyworth
14.3.7 Foxconn(Sharp)
14.3.8 Xiaomi
14.3.9 Vizio
14.3.10 Haier
14.3.11 Samsung Electronics
14.3.12 Changhong
14.3.13 Konka
14.3.14 TOSHIBA
