Market Overview:
The global K-12 testing and assessment market is expected to grow at a CAGR of 7.5% from 2018 to 2030. The growth in the market can be attributed to the increasing demand for standardized tests, rising number of students opting for higher education, and growing focus on outcome-based education. Curriculum-based testing held the largest share of the global K-12 testing and assessment market in 2017. However, non-curriculum based testing is expected to grow at a faster rate during the forecast period owing to its ability to assess skills other than academic subjects such as critical thinking, problem solving, teamwork etc. Preprimary school was the largest application segment in 2017 and is projected to grow at a CAGR of 8% from 2018to 2030.
Product Definition:
K-12 Testing and Assessment is the process of administering and scoring tests to students in kindergarten through twelfth grade. The purpose of K-12 Testing and Assessment is to measure student achievement, identify areas where students need assistance, and track progress over time.
Curriculum-based Testing:
Curriculum-based testing (CBT) is a type of assessment that occurs in the natural educational setting as part of the regular classroom instruction. CBT measures what students have learned in school and assesses their progress toward meeting learning goals. The assessments are based on real-life scenarios, projects or tasks that take place in schools, not just multiple choice tests or fill-in-the blank answers like standardized tests.
Non-curriculum-based Testing:
Non-curriculum-based testing and its usage in K-12 Testing and Assessment market is a new term that refers to tests or examinations given by non-government agencies, such as employer groups, admissions tests given by colleges or universities, aptitude tests given by schools or educational institutions. These are not part of the regular curriculum in schools; hence they are not covered under the purview of students’ learning outcomes.
Application Insights:
The pre-primary school segment held the largest share of over 50.0% in 2017. This is attributed to the fact that most governments have made it a policy to provide free education up to primary level and charging tuition at government schools. As a result, parents are opting for private schools where academic testing is done before admission so as to avoid under-performance in classes.
The primary school segment is expected witness significant growth owing to rising enrollments across developing countries including China, India, Bangladesh & Sri Lanka and Brazil who have made it mandatory for students from Classes 1st To 5th To take part in annual exams conducted by respective state or union territory administration. These states also make arrangements for special training sessions and workshops on how bestto prepare students academically and psychologically for these tests so as TO GAIN RESPECT among parents worldwide especially those from developed countries like U.S.
Regional Analysis:
Asia Pacific dominated the global market in terms of revenue share in 2017. Asia Pacific is home to some of the developing countries such as India, China, and Singapore. The growth of education sector in these countries has been exponential over the past few years owing to which demand for testing and assessment products has also increased significantly.
The Middle East & Africa region is expected to grow at a lucrative CAGR over the forecast period due to increasing government spending on education sector coupled with rising awareness about early learning programs among parents. Moreover, rapid urbanization along with growing population will drive demand further contributing towards regional growth during the forecast period.
North America region held a significant share owing to high adoption rate of curriculum-based tests across U.S., Canada, and Mexico schools resulting into higher revenue generation from this region alone during 2017’s year-end review period compared to other regions globally (Khan Academy 2016).
Growth Factors:
- Increasing demand for accountability and transparency in education system
- Growing number of private schools and test preparation centers
- Rising popularity of standardized tests
- Proliferation of digital learning tools and assessment platforms
- Emergence of new assessment methods such as competency-based education
Scope Of The Report
Report Attributes
Report Details
Report Title
K-12 Testing and Assessment Market Research Report
By Type
Curriculum-based Testing, Non-curriculum-based Testing
By Application
Pre-primary School, Primary School, Middle School, High School
By Companies
CogniFit, Edutech, ETS, MeritTrac, Pearson Education, Scantron, CORE Education and Consulting Solutions, Literatu, Proprofs QuizMaker, UMeWorld
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
138
Number of Tables & Figures
97
Customization Available
Yes, the report can be customized as per your need.
Global K-12 Testing and Assessment Market Report Segments:
The global K-12 Testing and Assessment market is segmented on the basis of:
Types
Curriculum-based Testing, Non-curriculum-based Testing
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Pre-primary School, Primary School, Middle School, High School
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- CogniFit
- Edutech
- ETS
- MeritTrac
- Pearson Education
- Scantron
- CORE Education and Consulting Solutions
- Literatu
- Proprofs QuizMaker
- UMeWorld
Highlights of The K-12 Testing and Assessment Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Curriculum-based Testing
- Non-curriculum-based Testing
- By Application:
- Pre-primary School
- Primary School
- Middle School
- High School
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the K-12 Testing and Assessment Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
K-12 testing and assessment is a process of assessing the knowledge, skills, and abilities of students in grades K-12. It includes assessments that measure student achievement in specific subject areas or across all subjects.
Some of the key players operating in the k-12 testing and assessment market are CogniFit, Edutech, ETS, MeritTrac, Pearson Education, Scantron, CORE Education and Consulting Solutions, Literatu, Proprofs QuizMaker, UMeWorld.
The k-12 testing and assessment market is expected to grow at a compound annual growth rate of 7.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 K-12 Testing and Assessment Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 K-12 Testing and Assessment Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 K-12 Testing and Assessment Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the K-12 Testing and Assessment Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global K-12 Testing and Assessment Market Size & Forecast, 2018-2028
4.5.1 K-12 Testing and Assessment Market Size and Y-o-Y Growth
4.5.2 K-12 Testing and Assessment Market Absolute $ Opportunity
Chapter 5 Global K-12 Testing and Assessment Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 K-12 Testing and Assessment Market Size Forecast by Type
5.2.1 Curriculum-based Testing
5.2.2 Non-curriculum-based Testing
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global K-12 Testing and Assessment Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 K-12 Testing and Assessment Market Size Forecast by Applications
6.2.1 Pre-primary School
6.2.2 Primary School
6.2.3 Middle School
6.2.4 High School
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global K-12 Testing and Assessment Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 K-12 Testing and Assessment Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America K-12 Testing and Assessment Analysis and Forecast
9.1 Introduction
9.2 North America K-12 Testing and Assessment Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America K-12 Testing and Assessment Market Size Forecast by Type
9.6.1 Curriculum-based Testing
9.6.2 Non-curriculum-based Testing
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America K-12 Testing and Assessment Market Size Forecast by Applications
9.10.1 Pre-primary School
9.10.2 Primary School
9.10.3 Middle School
9.10.4 High School
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe K-12 Testing and Assessment Analysis and Forecast
10.1 Introduction
10.2 Europe K-12 Testing and Assessment Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe K-12 Testing and Assessment Market Size Forecast by Type
10.6.1 Curriculum-based Testing
10.6.2 Non-curriculum-based Testing
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe K-12 Testing and Assessment Market Size Forecast by Applications
10.10.1 Pre-primary School
10.10.2 Primary School
10.10.3 Middle School
10.10.4 High School
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific K-12 Testing and Assessment Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific K-12 Testing and Assessment Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific K-12 Testing and Assessment Market Size Forecast by Type
11.6.1 Curriculum-based Testing
11.6.2 Non-curriculum-based Testing
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific K-12 Testing and Assessment Market Size Forecast by Applications
11.10.1 Pre-primary School
11.10.2 Primary School
11.10.3 Middle School
11.10.4 High School
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America K-12 Testing and Assessment Analysis and Forecast
12.1 Introduction
12.2 Latin America K-12 Testing and Assessment Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America K-12 Testing and Assessment Market Size Forecast by Type
12.6.1 Curriculum-based Testing
12.6.2 Non-curriculum-based Testing
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America K-12 Testing and Assessment Market Size Forecast by Applications
12.10.1 Pre-primary School
12.10.2 Primary School
12.10.3 Middle School
12.10.4 High School
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) K-12 Testing and Assessment Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) K-12 Testing and Assessment Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) K-12 Testing and Assessment Market Size Forecast by Type
13.6.1 Curriculum-based Testing
13.6.2 Non-curriculum-based Testing
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) K-12 Testing and Assessment Market Size Forecast by Applications
13.10.1 Pre-primary School
13.10.2 Primary School
13.10.3 Middle School
13.10.4 High School
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 K-12 Testing and Assessment Market: Competitive Dashboard
14.2 Global K-12 Testing and Assessment Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 CogniFit
14.3.2 Edutech
14.3.3 ETS
14.3.4 MeritTrac
14.3.5 Pearson Education
14.3.6 Scantron
14.3.7 CORE Education and Consulting Solutions
14.3.8 Literatu
14.3.9 Proprofs QuizMaker
14.3.10 UMeWorld
