Market Overview:
The global kitchen & hand towels market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for hygiene and cleanliness across all regions. In addition, the growing awareness about environmental protection has led consumers to prefer reusable cloth-based kitchen towels over disposable paper-based kitchen towels. The global kitchen & hand towel market is segmented on the basis of type into cloth-based towel and paper-based towel. The cloth-based towel segment is expected to grow at a higher CAGR than the paper-based towel segment during the forecast period from 2018 to 2030.
Product Definition:
A kitchen towel is a type of cloth that is used to clean dishes, dry hands, or absorb moisture. Hand towels are a smaller variety of kitchen towel that can be used to dry hands or wipe up small spills. Kitchen and hand towels are important because they help keep the kitchen clean and dry.
Cloth-based Towel:
Cloth-based towels are made from the fibers of bleached or unbleached organic cotton. Organic cotton is a sustainable raw material, which is grown and processed in a way that protects the environment. These products have high absorbency and lint-free properties, which makes them an ideal product for kitchen use as well as cleaning purposes. The growth factor for this market is attributed to growing environmental concerns over paper towels' usage and disposal issues.
Paper-based Towel:
Paper-based towel is a kind of absorbent material made from pulp, which is derived from wood or tree. It has high mechanical strength and durability than cotton towels. Paper-based towels are available in various sizes and shapes, as per the requirement of the user. These products are economical as compared to other counterparts due to their low cost structure; however, they have lower absorbency than synthetic counterparts owing to less complex ingredients incorporated in them.
Application Insights:
Commercial application dominated the global kitchen and hand towels market, accounting for more than 70.0% share of the overall revenue in 2017. The growth can be attributed to increasing number of commercial spaces including restaurants, hotels, cafes and other food service industries across the globe. In addition, rapid expansion of hospitality sector in countries like India is likely to provide positive scope for product demand over the next few years.
Household segment is expected to witness significant growth over the forecast period owing to rising awareness about health and hygiene among consumers globally coupled with growing spending power of middle-class income groups in emerging economies including China and India on improving their standard of living at home.
Regional Analysis:
Asia Pacific dominated the global kitchen and hand towels market in 2017. This is attributed to increasing awareness regarding hygiene, along with growing population in this region. Furthermore, rising disposable income levels are expected to drive the demand for these products over the forecast period. Increasing penetration of organized retail chains such as Big Basket in emerging economies is also expected to boost product sales over the next eight years.
North America accounted for a significant share of revenue owing to high demand from hotels and restaurants for paper-based kitchen and hand towel products due their absorbent nature; they help maintain hygiene while washing dishes or hands quickly & easily at times of peak workloads or service rush hours respectively thus aiding productivity & efficiency during busy working hours thereby driving their adoption across various industries including hospitality sector which has led it being called ‘The Heart Of The Global Economy’ by Harvard Business Review (HBR).
Growth Factors:
- Increasing demand for hand towels in hospitality and healthcare sectors
- Rising disposable income of consumers leading to an increase in the demand for luxury kitchen towels
- Growing popularity of online retailing that is aiding the distribution of kitchen & hand towels across regions
- Proliferation of home improvement shows on television that is resulting in an increase in home renovation activities and, consequently, the demand for kitchen & hand towels
- Increasing awareness about hygiene and sanitation among consumers
Scope Of The Report
Report Attributes
Report Details
Report Title
Kitchen & Hand Towels Market Research Report
By Type
Cloth-based Towel, Paper-based Towel
By Application
Household, Commercial
By Companies
Kimberly-Clark, Essity (from SCA), Georgia-Pacific, Sofidel, APP (Sinar Mas Group), WEPA, Metsa Group, Kruger, Cascades, Industrie Cartarie Tronchetti
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
139
Number of Tables & Figures
98
Customization Available
Yes, the report can be customized as per your need.
Global Kitchen & Hand Towels Market Report Segments:
The global Kitchen & Hand Towels market is segmented on the basis of:
Types
Cloth-based Towel, Paper-based Towel
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Household, Commercial
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Kimberly-Clark
- Essity (from SCA)
- Georgia-Pacific
- Sofidel
- APP (Sinar Mas Group)
- WEPA
- Metsa Group
- Kruger
- Cascades
- Industrie Cartarie Tronchetti
Highlights of The Kitchen & Hand Towels Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloth-based Towel
- Paper-based Towel
- By Application:
- Household
- Commercial
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Kitchen & Hand Towels Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Kitchen & Hand Towels are a type of cloth towel that is typically used in the kitchen. They are made from cotton and can be either square or rectangular in shape.
Some of the major companies in the kitchen & hand towels market are Kimberly-Clark, Essity (from SCA), Georgia-Pacific, Sofidel, APP (Sinar Mas Group), WEPA, Metsa Group, Kruger, Cascades, Industrie Cartarie Tronchetti.
The kitchen & hand towels market is expected to register a CAGR of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Kitchen & Hand Towels Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Kitchen & Hand Towels Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Kitchen & Hand Towels Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Kitchen & Hand Towels Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Kitchen & Hand Towels Market Size & Forecast, 2020-2028
4.5.1 Kitchen & Hand Towels Market Size and Y-o-Y Growth
4.5.2 Kitchen & Hand Towels Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Cloth-based Towel
5.2.2 Paper-based Towel
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Household
6.2.2 Commercial
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Kitchen & Hand Towels Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Kitchen & Hand Towels Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Cloth-based Towel
9.6.2 Paper-based Towel
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Household
9.10.2 Commercial
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Cloth-based Towel
10.6.2 Paper-based Towel
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Household
10.10.2 Commercial
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Cloth-based Towel
11.6.2 Paper-based Towel
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Household
11.10.2 Commercial
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Cloth-based Towel
12.6.2 Paper-based Towel
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Household
12.10.2 Commercial
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Cloth-based Towel
13.6.2 Paper-based Towel
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Household
13.10.2 Commercial
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Kitchen & Hand Towels Market: Competitive Dashboard
14.2 Global Kitchen & Hand Towels Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Kimberly-Clark
14.3.2 Essity (from SCA)
14.3.3 Georgia-Pacific
14.3.4 Sofidel
14.3.5 APP (Sinar Mas Group)
14.3.6 WEPA
14.3.7 Metsa Group
14.3.8 Kruger
14.3.9 Cascades
14.3.10 Industrie Cartarie Tronchetti
