Market Overview:
The global kitchen tissue market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for kitchen tissue products from households and commercial establishments across the globe. In terms of type, the pulp paper segment is expected to dominate the global kitchen tissue market during the forecast period, followed by recycled paper. Pulp paper is made up of 100% virgin wood fiber and offers high absorbency as compared to recycled paper products. In terms of application, household applications are expected to account for a majority share in the global kitchen tissue market during 2018-2030 owing to rising consumer awareness about hygiene and sanitation practices across regions such as North America, Latin America, Europe and Asia Pacific.
Product Definition:
Kitchen Tissue is a general term for various types of absorbent paper products used in the kitchen, such as paper towel, napkins and dish towels. Kitchen tissue is important because it helps to keep your kitchen clean by absorbing spills and messes.
Pulp Paper:
Pulp paper is a thin material made from wood pulp. It is primarily used for making paper towels, toilet tissue, and bathroom tissue products. Pulp papers are available in various grades including bleached Kraft-paper, natural fiber (oat or oat fiber), recycled kraft-paper and unbleached organic cotton.
Recycled Paper:
Recycled paper is used in kitchen tissue market owing to its properties such as absorbency, strength, and durability. Kitchen tissues are made from recycled paper and can be used for household cleaning purposes. The product is available in different forms such as sheets, rolls, and wipes which are convenient for use at home as well as in restaurants/ hotels etc.
Application Insights:
Commercial application dominated the global kitchen tissue market, accounting for more than 70.0% share of the overall revenue in 2017. The commercial segment is expected to witness significant growth on account of rising demand from food service industries and restaurants across the globe. In addition, increasing penetration of quick service restaurants (QSRs) and fast food outlets is expected to drive product demand in this segment over the forecast period.
Household application was estimated as largest consumer owing to high consumption levels coupled with rising disposable income among consumers globally. Rapid urbanization along with changing lifestyles has led people worldwide adopt a more convenient way of eating at home rather than going out for meals or snacks which has resulted in driving demand for kitchen tissues globally over recent years.
Regional Analysis:
Asia Pacific dominated the global kitchen tissue market in 2017. The region is expected to witness a CAGR of XX% over the forecast period, owing to increasing product demand from commercial as well as household applications. Increasing disposable income levels and rapid urbanization in developing countries including China and India are anticipated to be key factors driving the regional market growth over the next eight years.
North America accounted for a significant share of revenue in 2017 due to high demand for luxury goods along with increased spending on foodservice industry establishments such as cafes and restaurants across U.S., Canada, and Mexico cities which will drive product consumption further.
The Middle East & Africa (MEA) region has huge potential for KKT industry expansion especially within GCC countries such as Saudi Arabia, UAE, Kuwait etc.
Growth Factors:
- Increasing disposable income of the population: The disposable income of the population is increasing, which is resulting in an increase in the demand for kitchen tissue products.
- Urbanization and modernization: There is a growing trend of urbanization and modernization across the globe, which is leading to an increase in the demand for kitchen tissue products.
- Rising awareness about hygiene and sanitation: There is a rising awareness about hygiene and sanitation among consumers, which is resulting in an increase in the demand for kitchen tissue products.
- Growing number of nuclear families: The number of nuclear families across the globe is growing rapidly, which is leading to an increase in demand for kitchen tissue products. 5
Scope Of The Report
Report Attributes
Report Details
Report Title
Kitchen Tissue Market Research Report
By Type
Pulp Paper, Recycled Paper
By Application
Household, Commercial
By Companies
Kimberly-Clark, Essity (from SCA), Georgia-Pacific, Sofidel, Hengan International, APP (Sinar Mas Group), WEPA, Metsa Group, Kruger, Cascades, C&S Paper, Industrie Cartarie Tronchetti
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
129
Number of Tables & Figures
91
Customization Available
Yes, the report can be customized as per your need.
Global Kitchen Tissue Market Report Segments:
The global Kitchen Tissue market is segmented on the basis of:
Types
Pulp Paper, Recycled Paper
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Household, Commercial
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Kimberly-Clark
- Essity (from SCA)
- Georgia-Pacific
- Sofidel
- Hengan International
- APP (Sinar Mas Group)
- WEPA
- Metsa Group
- Kruger
- Cascades
- C&S Paper
- Industrie Cartarie Tronchetti
Highlights of The Kitchen Tissue Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Pulp Paper
- Recycled Paper
- By Application:
- Household
- Commercial
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Kitchen Tissue Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Kitchen tissue is a type of paper towel that is used to clean surfaces.
Some of the major players in the kitchen tissue market are Kimberly-Clark, Essity (from SCA), Georgia-Pacific, Sofidel, Hengan International, APP (Sinar Mas Group), WEPA, Metsa Group, Kruger, Cascades, C&S Paper, Industrie Cartarie Tronchetti.
The kitchen tissue market is expected to register a CAGR of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Kitchen Tissue Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Kitchen Tissue Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Kitchen Tissue Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Kitchen Tissue Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Kitchen Tissue Market Size & Forecast, 2020-2028
4.5.1 Kitchen Tissue Market Size and Y-o-Y Growth
4.5.2 Kitchen Tissue Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Pulp Paper
5.2.2 Recycled Paper
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Household
6.2.2 Commercial
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Kitchen Tissue Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Kitchen Tissue Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Pulp Paper
9.6.2 Recycled Paper
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Household
9.10.2 Commercial
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Pulp Paper
10.6.2 Recycled Paper
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Household
10.10.2 Commercial
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Pulp Paper
11.6.2 Recycled Paper
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Household
11.10.2 Commercial
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Pulp Paper
12.6.2 Recycled Paper
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Household
12.10.2 Commercial
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Pulp Paper
13.6.2 Recycled Paper
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Household
13.10.2 Commercial
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Kitchen Tissue Market: Competitive Dashboard
14.2 Global Kitchen Tissue Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Kimberly-Clark
14.3.2 Essity (from SCA)
14.3.3 Georgia-Pacific
14.3.4 Sofidel
14.3.5 Hengan International
14.3.6 APP (Sinar Mas Group)
14.3.7 WEPA
14.3.8 Metsa Group
14.3.9 Kruger
14.3.10 Cascades
14.3.11 C&S Paper
14.3.12 Industrie Cartarie Tronchetti
