Market Overview:
The global landing page creation software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for lead generation and conversion optimization tools among small and medium enterprises (SMEs) and large enterprises. Additionally, the growing trend of cloud-based landing page creation software is also contributing to the growth of this market. However, lack of awareness about these tools among end users may restrain the growth of this market during the forecast period.
Product Definition:
Landing Page Creation Software is a type of software that helps users create landing pages for their websites. Landing pages are important because they are the first thing website visitors see when they come to your site. They provide an opportunity to introduce your business and its products or services, and persuade website visitors to take further action, such as signing up for a mailing list or making a purchase.
Web Based:
The web-based software is used to create high converting landing pages. The factors that propel its growth include the need for customization in terms of design and layout, increased conversion rates, and easy availability of tools that help in creating professional looking landing pages.
Landing page creation software helps businesses to increase their sales by providing them with a platform to promote their products or services directly to the customers.
Cloud Based:
Cloud based software is a collection of data and applications that are hosted on the internet. The data and applications are accessible from any location through an Internet connection. It helps in providing easy accessibility, high speed, reliability, and cost effectiveness to the end users. In addition to this it also helps in reducing maintenance costs as there is no need for installing additional servers or hardware components in the network since all required components including operating system software and application programs are stored on digital storage media (i.
Application Insights:
The software is used by SMEs to create landing pages for marketing purposes. The landing page created can be deployed on a website or as a mobile app. Large enterprises are the major users of the product and accounting for over 70% of overall market share in 2017. These companies have multiple websites; each having its own domain name, which require consistent promotional efforts to attract traffic and generate leads. Landing pages help in creating separate identity of an organization from its website and build trust among potential customers visiting the site from search engines results pages (SERP). Landing page optimization helps large enterprises in effectively managing their online marketing activities while tracking performance metrics using key performance indicators (KPIs). This has resulted in increased adoption among large enterprises globally, especially those operating across different markets with different cultures, languages and regulations where communication is vital to business growth.
Regional Analysis:
North America is expected to emerge as a predominant region over the forecast period. The growth can be attributed to the presence of major market players such as Adobe, Inc.; Appian; Demandware; Landing.ai; MWP Design Group, LLC and so on in this region. These companies are focusing on developing new products and providing solutions that enable marketers in different industries to create engaging landing pages easily with drag-and-drop features for both web based and cloud based software solutions providers.
Asia Pacific is anticipated to witness significant growth rate during the same period owing rising adoption of cloud technology by SMEs (Small & Medium Enterprises) sector especially those operating within BFSI (Banking & Financial Services Industry).
Growth Factors:
- Increasing demand for lead generation and conversion optimization
- Rising number of online businesses and e-commerce platforms
- Proliferation of mobile devices and apps that require landing pages
- Emergence of marketing automation tools that need landing pages
- Growing trend of website personalization to improve user experience
Scope Of The Report
Report Attributes
Report Details
Report Title
Landing Page Creation Software Market Research Report
By Type
Web Based, Cloud Based
By Application
SMEs, Large Enterprises
By Companies
Unbounce, Landingi, Leadpages, Lander, Instapage, Hubspot, GetResponse, Systeme.io, Wishpond, Ucraft, ShortStack, KickoffLabs, ClickFunnels, WordPress, OptimizePress, Elementor
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
249
Number of Tables & Figures
175
Customization Available
Yes, the report can be customized as per your need.
Global Landing Page Creation Software Market Report Segments:
The global Landing Page Creation Software market is segmented on the basis of:
Types
Web Based, Cloud Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SMEs, Large Enterprises
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Unbounce
- Landingi
- Leadpages
- Lander
- Instapage
- Hubspot
- GetResponse
- Systeme.io
- Wishpond
- Ucraft
- ShortStack
- KickoffLabs
- ClickFunnels
- WordPress
- OptimizePress
- Elementor
Highlights of The Landing Page Creation Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Web Based
- Cloud Based
- By Application:
- SMEs
- Large Enterprises
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Landing Page Creation Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Landing page creation software is a computer program that helps website owners create and manage landing pages. Landing pages are webpages designed to convert visitors into customers.
Some of the major players in the landing page creation software market are Unbounce, Landingi, Leadpages, Lander, Instapage, Hubspot, GetResponse, Systeme.io, Wishpond, Ucraft, ShortStack, KickoffLabs, ClickFunnels, WordPress, OptimizePress, Elementor.
The landing page creation software market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Landing Page Creation Software Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Landing Page Creation Software Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Landing Page Creation Software Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Landing Page Creation Software Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Landing Page Creation Software Market Size & Forecast, 2018-2028 4.5.1 Landing Page Creation Software Market Size and Y-o-Y Growth 4.5.2 Landing Page Creation Software Market Absolute $ Opportunity
Chapter 5 Global Landing Page Creation Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Landing Page Creation Software Market Size Forecast by Type
5.2.1 Web Based
5.2.2 Cloud Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Landing Page Creation Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Landing Page Creation Software Market Size Forecast by Applications
6.2.1 SMEs
6.2.2 Large Enterprises
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Landing Page Creation Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Landing Page Creation Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Landing Page Creation Software Analysis and Forecast
9.1 Introduction
9.2 North America Landing Page Creation Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Landing Page Creation Software Market Size Forecast by Type
9.6.1 Web Based
9.6.2 Cloud Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Landing Page Creation Software Market Size Forecast by Applications
9.10.1 SMEs
9.10.2 Large Enterprises
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Landing Page Creation Software Analysis and Forecast
10.1 Introduction
10.2 Europe Landing Page Creation Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Landing Page Creation Software Market Size Forecast by Type
10.6.1 Web Based
10.6.2 Cloud Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Landing Page Creation Software Market Size Forecast by Applications
10.10.1 SMEs
10.10.2 Large Enterprises
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Landing Page Creation Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Landing Page Creation Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Landing Page Creation Software Market Size Forecast by Type
11.6.1 Web Based
11.6.2 Cloud Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Landing Page Creation Software Market Size Forecast by Applications
11.10.1 SMEs
11.10.2 Large Enterprises
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Landing Page Creation Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Landing Page Creation Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Landing Page Creation Software Market Size Forecast by Type
12.6.1 Web Based
12.6.2 Cloud Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Landing Page Creation Software Market Size Forecast by Applications
12.10.1 SMEs
12.10.2 Large Enterprises
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Landing Page Creation Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Landing Page Creation Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Landing Page Creation Software Market Size Forecast by Type
13.6.1 Web Based
13.6.2 Cloud Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Landing Page Creation Software Market Size Forecast by Applications
13.10.1 SMEs
13.10.2 Large Enterprises
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Landing Page Creation Software Market: Competitive Dashboard
14.2 Global Landing Page Creation Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Unbounce
14.3.2 Landingi
14.3.3 Leadpages
14.3.4 Lander
14.3.5 Instapage
14.3.6 Hubspot
14.3.7 GetResponse
14.3.8 Systeme.io
14.3.9 Wishpond
14.3.10 Ucraft
14.3.11 ShortStack
14.3.12 KickoffLabs
14.3.13 ClickFunnels
14.3.14 WordPress
14.3.15 OptimizePress
14.3.16 Elementor