Market Overview:
Location-based social networking services (LBSNS) are a type of social networking service that enables users to share their location with other users. LBSNS can be used indoors, outdoors, or in any other location where the user has access to a mobile device with GPS capabilities. LBSNS are commonly used on mobile devices such as smartphones and tablets, but they can also be accessed through web browsers or SMS messages.
 Industry Outlook.svg)
Product Definition:
LBSNS is a social networking service that allows users to connect with friends and family based on their current location. It can be used to find restaurants, bars, and other places of interest in the user's area. LBSNS can also be used to find friends who are nearby. This is a helpful feature for meeting up with people or finding out what others are doing nearby.
Indoor:
Indoor positioning is a new term that refers to the technology used in mobile devices to determine the position of a user with respect to geographic locations. The major factor driving this technology is increasing demand for location-based services (LBSNS) by consumers, which has led companies such as Google and Apple Inc. to add indoor positioning features in their products.
Outdoor:
Outdoor is a new term in the social networking service market. It means that the location where people are connected through their mobile devices can be seen by others using applications on a smartphone or computer. For instance, if I am at my friend's house and I want to share some pictures with my friends on Facebook, then it would be easier for them to find out where I am because of an application named as Foursquare.
Application Insights:
Mobile client application is expected to be the fastest-growing segment over the forecast period. It helps in tracking down a lost mobile and relocating it with help of GPS location technology. Mobile clients are widely used by parents to track their childrens locations and prevent them from getting abducted or kidnapped. The use of lBSNS for personal safety is expected to witness significant growth over the coming years owing to increasing awareness about social networking services among users, especially women.
The web client application segment was valued at USD 205 million in 2017 owing to its ability provide real-time location information which enables users access control on different parts of Facebook, Instagram, Snapchat etc., using geo-targeting options provided by companies operating within LBSNS industry such as Gowalla and Loopt Inc.
Regional Analysis:
North America dominated the global market in 2017. This can be attributed to the presence of a large number of location-based social networking service (LBSNS) providers, such as Gowalla and Foursquare, which are using their platforms for various purposes such as finding friends nearby or discovering new places around them. Furthermore, these companies offer various mobile applications for iOS and Android users that help people discover new places around them and share their experiences with others. The U.S.
Growth Factors:
- Increasing demand for location-based services: The global location-based services (LBS) market is expected to grow from .5 billion in 2016 to .2 billion by 2025, at a CAGR of 27.8% from 2017 to 2025, according to a new study by Grand View Research, Inc. This growth can be attributed to the increasing demand for LBS across various industries such as retail, transportation & logistics, and travel & hospitality.
- Proliferation of smartphones and tablets: The proliferation of smartphones and tablets has led to the increased adoption of LBS worldwide. In addition, the development of 4G/LTE networks has enabled faster access to LBS data and improved user experience.
Scope Of The Report
Report Attributes
Report Details
Report Title
LBSNS (Location-Based Social Networking Service) Market Research Report
By Type
Indoor, Outdoor
By Application
Mobile Client, Web Client, SMS
By Companies
Foursquare, Loopt, GyPSii, CitysensePlazes, Brightkite, Gowalla, Yelp, Bedo
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
200
Number of Tables & Figures
140
Customization Available
Yes, the report can be customized as per your need.
Global LBSNS (Location-Based Social Networking Service) Market Report Segments:
The global LBSNS (Location-Based Social Networking Service) market is segmented on the basis of:
Types
Indoor, Outdoor
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Mobile Client, Web Client, SMS
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Foursquare
- Loopt
- GyPSii
- CitysensePlazes
- Brightkite
- Gowalla
- Yelp
- Bedo
 Market Overview.svg)
Highlights of The LBSNS (Location-Based Social Networking Service) Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Indoor
- Outdoor
- By Application:
- Mobile Client
- Web Client
- SMS
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the LBSNS (Location-Based Social Networking Service) Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
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 Market Statistics.svg)
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
LBSNS is a location-based social networking service that allows users to share information about their current location with friends and family.
Some of the major players in the lbsns (location-based social networking service) market are Foursquare, Loopt, GyPSii, CitysensePlazes, Brightkite, Gowalla, Yelp, Bedo.
The lbsns (location-based social networking service) market is expected to grow at a compound annual growth rate of 27.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 LBSNS (Location-Based Social Networking Service) Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 LBSNS (Location-Based Social Networking Service) Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 LBSNS (Location-Based Social Networking Service) Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the LBSNS (Location-Based Social Networking Service) Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global LBSNS (Location-Based Social Networking Service) Market Size & Forecast, 2018-2028
4.5.1 LBSNS (Location-Based Social Networking Service) Market Size and Y-o-Y Growth
4.5.2 LBSNS (Location-Based Social Networking Service) Market Absolute $ Opportunity
Chapter 5 Global LBSNS (Location-Based Social Networking Service) Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 LBSNS (Location-Based Social Networking Service) Market Size Forecast by Type
5.2.1 Indoor
5.2.2 Outdoor
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global LBSNS (Location-Based Social Networking Service) Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 LBSNS (Location-Based Social Networking Service) Market Size Forecast by Applications
6.2.1 Mobile Client
6.2.2 Web Client
6.2.3 SMS
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global LBSNS (Location-Based Social Networking Service) Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 LBSNS (Location-Based Social Networking Service) Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America LBSNS (Location-Based Social Networking Service) Analysis and Forecast
9.1 Introduction
9.2 North America LBSNS (Location-Based Social Networking Service) Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America LBSNS (Location-Based Social Networking Service) Market Size Forecast by Type
9.6.1 Indoor
9.6.2 Outdoor
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America LBSNS (Location-Based Social Networking Service) Market Size Forecast by Applications
9.10.1 Mobile Client
9.10.2 Web Client
9.10.3 SMS
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe LBSNS (Location-Based Social Networking Service) Analysis and Forecast
10.1 Introduction
10.2 Europe LBSNS (Location-Based Social Networking Service) Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe LBSNS (Location-Based Social Networking Service) Market Size Forecast by Type
10.6.1 Indoor
10.6.2 Outdoor
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe LBSNS (Location-Based Social Networking Service) Market Size Forecast by Applications
10.10.1 Mobile Client
10.10.2 Web Client
10.10.3 SMS
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific LBSNS (Location-Based Social Networking Service) Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific LBSNS (Location-Based Social Networking Service) Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific LBSNS (Location-Based Social Networking Service) Market Size Forecast by Type
11.6.1 Indoor
11.6.2 Outdoor
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific LBSNS (Location-Based Social Networking Service) Market Size Forecast by Applications
11.10.1 Mobile Client
11.10.2 Web Client
11.10.3 SMS
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America LBSNS (Location-Based Social Networking Service) Analysis and Forecast
12.1 Introduction
12.2 Latin America LBSNS (Location-Based Social Networking Service) Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America LBSNS (Location-Based Social Networking Service) Market Size Forecast by Type
12.6.1 Indoor
12.6.2 Outdoor
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America LBSNS (Location-Based Social Networking Service) Market Size Forecast by Applications
12.10.1 Mobile Client
12.10.2 Web Client
12.10.3 SMS
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) LBSNS (Location-Based Social Networking Service) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) LBSNS (Location-Based Social Networking Service) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) LBSNS (Location-Based Social Networking Service) Market Size Forecast by Type
13.6.1 Indoor
13.6.2 Outdoor
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) LBSNS (Location-Based Social Networking Service) Market Size Forecast by Applications
13.10.1 Mobile Client
13.10.2 Web Client
13.10.3 SMS
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 LBSNS (Location-Based Social Networking Service) Market: Competitive Dashboard
14.2 Global LBSNS (Location-Based Social Networking Service) Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Foursquare
14.3.2 Loopt
14.3.3 GyPSii
14.3.4 CitysensePlazes
14.3.5 Brightkite
14.3.6 Gowalla
14.3.7 Yelp
14.3.8 Bedo
