Global Lead-to-Account Matching and Routing Software Market by Type (Cloud-based, On-premises), By Application (Large Enterprises, SMEs) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global lead-to-account matching and routing software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth of this market can be attributed to the increasing demand for lead-to-account matching and routing software from large enterprises and SMEs across different regions. In addition, the growing adoption of cloud-based solutions is also contributing to the growth of this market. However, lack of awareness about the benefits offered by lead-to-account matching and routing software among small businesses may restrain the growth of this market in some regions during the forecast period.



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Product Definition:

Lead-to-Account Matching and Routing Software is used to match leads with the appropriate account and route them accordingly. This software is important because it helps ensure that leads are handled in a timely manner and that they are directed to the correct account.

Cloud-based:

Cloud-based is a software-as-a-service model that provides shared computer resources over the internet. It is an umbrella term for accessing data or functionality remotely using networked computers and electronic devices. The service allows users to access data or functionality without physical possession of the information, via the internet, as if it were locally installed on their computers.

On-premises:

On-premises is a term used for software and hardware systems that are installed and operated internally within the organization. The data & applications running on-premises can only be accessed by authorized users. On-premise solutions offer high data security as compared to cloud solutions, due to which it has been widely used in the past few years.

Application Insights:

The large enterprises segment accounted for the largest market share in 2017 and is expected to continue leading over the forecast period. The segment growth can be attributed to factors such as increasing demand for robust lead-to-account matching and routing solutions from large enterprises that are handling a substantial amount of transactions. Furthermore, growing adoption of cloud-based L2A software by large enterprises to reduce costs associated with hardware installation, maintenance and management is further driving the growth of this segment.

SMEs are anticipated to register considerable gains owing to their limited IT resources, low budget allocations for technology purchases and need for cost-effective technologies that do not require a major system upgrade or installation at initial stage. Moreover, SMEs lack skilled manpower required in case of complex systems so they opt for easyto-use yet effective L2A software solutions at initial stages itself thereby contributing towards overall market growth over the forecast period.

Regional Analysis:

North America accounted for the largest revenue share in 2017. The region is expected to maintain its lead over the forecast period owing to early adoption of technology and presence of a large number of market players. Asia Pacific is projected to be the fastest-growing regional market from 2018 to 2030 due primarily offrom growing IT sector and increasing demand for cloud-based solutions. Moreover, rising number of small & medium enterprises (SMEs) in developing countries such as China, India, and Japan are expected drive regional growth over the forecast period.

The European region accounted for significant revenue share in 2017 owing to high internet penetration rate coupled with early adoption of technologies such as wireless networking & mobile computing devices among others which has led it become an industry leader across all major sectors including BFSI, automotive etc.

Growth Factors:

Increasing demand for lead-to-account matching and routing software from small and medium businesses (SMBs) due to the growing need to improve sales efficiency and effectiveness.
The increasing adoption of cloud-based solutions by enterprises, which is expected to fuel the growth of the lead-to-account matching and routing software market during the forecast period.
Rising demand for marketing automation tools that can help identify potential leads and route them to the right account executive is also expected to drive market growth over the next few years.
Growing number of mergers & acquisitions (M&A) in the lead management space, as well as rising investments in this technology by venture capitalists are also anticipated to boost market growth in coming years.


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Scope Of The Report
Report Attributes
Report Details
Report Title
Lead-to-Account Matching and Routing Software Market Research Report
By Type
Cloud-based, On-premises
By Application
Large Enterprises, SMEs
By Companies
LeanData, Groove, RingLead, Engagio, Openprise, Leadspace, Lane Four, Terminus, Bizible, CaliberMind, Demandbase, Traction Complete, HG Insights, Distribution Engine, Sugar Market (Salesfusion)
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
201
Number of Tables & Figures
141
Customization Available
Yes, the report can be customized as per your need.

Global Lead-to-Account Matching and Routing Software Market Report Segments:
The global Lead-to-Account Matching and Routing Software market is segmented on the basis of:
Types
Cloud-based, On-premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
LeanData
Groove
RingLead
Engagio
Openprise
Leadspace
Lane Four
Terminus
Bizible
CaliberMind
Demandbase
Traction Complete
HG Insights
Distribution Engine
Sugar Market (Salesfusion)



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Highlights of The Lead-to-Account Matching and Routing Software Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
Cloud-based
On-premises
By Application:
Large Enterprises
SMEs
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Lead-to-Account Matching and Routing Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
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8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

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