Market Overview:
The global liquid sanitary napkins market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing awareness about menstrual hygiene, rising disposable income, and growing demand for convenient and comfortable products. By type, the 240mm segment is expected to account for the largest share of the global liquid sanitary napkins market in 2018, followed by 290mm and 350mm segments. By application, supermarkets are expected to account for the largest share of the global liquid sanitary napkins market in 2018, followed by convenience stores and online stores.
Product Definition:
A liquid sanitary napkin is a type of feminine hygiene product which is used to absorb menstrual blood and other vaginal discharges. Liquid sanitary napkins usually come in a small, discreet bottle that can be carried around with you wherever you go. Their importance comes from the fact that they offer an alternative to traditional pads or tampons, which can often feel bulky or uncomfortable. For women who have heavy periods, liquid sanitary napkins can be a lifesaver as they help to keep you feeling dry and comfortable throughout the day.
240mm:
240mm refers to the height of a liquid sanitary napkin. It is the measurement from top to bottom of a standard 6 inch by 9 inch (15 cm by 23 cm) sanitary napkin. A 240mm liquid napkin has 72 sheets of polyester non-woven fabric, which measures approximately 65 square inches (1.6 square meters).
290mm:
The global market for liquid sanitary napkins is expected to witness significant growth over the forecast period. Increasing awareness regarding menstrual hygiene, rising population of women workers and students, and growing health concerns are some of the key factors driving demand for liquid sanitary napkins.
290mm refers to height of a man (from feet to inches), usually used in reference to length of a male urinary stream.
Application Insights:
Supermarket was the largest application segment in 2017 and accounted for more than 54% of global revenue. The liquid sanitary napkins are available in different sizes, shapes, and colors to match with bathroom designs. Moreover, increasing number of supermarkets is expected to provide a positive scope for market growth over the forecast period as consumers prefer shopping at stores where they can get everything on spot without having to travel from one place to another.
The convenience store application segment is expected register a CAGR of XX% from 2018 to 2030 owingto growing awareness about menstrual hygiene among working class women across the globe especially in emerging economies such as India and China where access to proper sanitation facilities is limited due¢â‚¬â„¢to lack of infrastructure development at convenient places thus prompting them towards purchasing sanitary napkins through convenience stores thereby driving demand globally.
Regional Analysis:
North America dominated the global market in 2017 owing to growing awareness about menstruation, rising disposable income of consumers and increasing penetration of online retailers. The region is expected to continue its dominance over the forecast period as well due to high demand for convenience products from urban population. Asia Pacific is projected to be the fastest-growing regional market at a CAGR of XX% from 2018 to 2030 owing with increasing awareness among people regarding hygiene and health during menstruation days. Moreover, rapid expansion of retail chains such as supermarkets and hypermarkets in developing countries including China, India, Bangladesh & Pakistan will boost product sales over the next eight years.
Growth Factors:
- Increasing awareness about menstrual hygiene and its benefits is driving the growth of the liquid sanitary napkins market.
- The increasing number of working women is also propelling the demand for liquid sanitary napkins as they offer convenience and comfort during menstruation.
- Rising disposable income of women is leading to an increase in their spending on personal care products, including liquid sanitary napkins.
- Rapid urbanization and growing population are resulting in an increase in the number of women who are using disposable pads, thereby fueling the growth of the liquid sanitary napkins market. 5) Growing inclination towards eco-friendly and biodegradable products is creating new opportunities for players operating in this market
Scope Of The Report
Report Attributes
Report Details
Report Title
Liquid Sanitary Napkins Market Research Report
By Type
240mm, 290mm, 350mm, Others
By Application
Supermarket, Convenience Store, Online Store, Others
By Companies
Procter and Gamble, Kimberly-Clark, Unicharm, Hengan, Johnson and Johnson, Essity, Kao Corporation, Kingdom Healthcare, Daio Paper Group
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
216
Number of Tables & Figures
152
Customization Available
Yes, the report can be customized as per your need.
Global Liquid Sanitary Napkins Market Report Segments:
The global Liquid Sanitary Napkins market is segmented on the basis of:
Types
240mm, 290mm, 350mm, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarket, Convenience Store, Online Store, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Procter and Gamble
- Kimberly-Clark
- Unicharm
- Hengan
- Johnson and Johnson
- Essity
- Kao Corporation
- Kingdom Healthcare
- Daio Paper Group
Highlights of The Liquid Sanitary Napkins Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- 240mm
- 290mm
- 350mm
- Others
- By Application:
- Supermarket
- Convenience Store
- Online Store
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Liquid Sanitary Napkins Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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- Consumer Insights
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Liquid sanitary napkins are a type of feminine hygiene product that are made from a thin, absorbent material. They are inserted into the vagina to absorb menstrual blood and other fluids. Liquid sanitary napkins can be used during any stage of your cycle, but they are most effective when used during the first few days of your period.
Some of the major companies in the liquid sanitary napkins market are Procter and Gamble, Kimberly-Clark, Unicharm, Hengan, Johnson and Johnson, Essity, Kao Corporation, Kingdom Healthcare, Daio Paper Group.
The liquid sanitary napkins market is expected to register a CAGR of 5.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Liquid Sanitary Napkins Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Liquid Sanitary Napkins Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Liquid Sanitary Napkins Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Liquid Sanitary Napkins Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Liquid Sanitary Napkins Market Size & Forecast, 2020-2028
4.5.1 Liquid Sanitary Napkins Market Size and Y-o-Y Growth
4.5.2 Liquid Sanitary Napkins Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 240mm
5.2.2 290mm
5.2.3 350mm
5.2.4 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Supermarket
6.2.2 Convenience Store
6.2.3 Online Store
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Liquid Sanitary Napkins Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Liquid Sanitary Napkins Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 240mm
9.6.2 290mm
9.6.3 350mm
9.6.4 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Supermarket
9.10.2 Convenience Store
9.10.3 Online Store
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 240mm
10.6.2 290mm
10.6.3 350mm
10.6.4 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Supermarket
10.10.2 Convenience Store
10.10.3 Online Store
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 240mm
11.6.2 290mm
11.6.3 350mm
11.6.4 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Supermarket
11.10.2 Convenience Store
11.10.3 Online Store
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 240mm
12.6.2 290mm
12.6.3 350mm
12.6.4 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Supermarket
12.10.2 Convenience Store
12.10.3 Online Store
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 240mm
13.6.2 290mm
13.6.3 350mm
13.6.4 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Supermarket
13.10.2 Convenience Store
13.10.3 Online Store
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Liquid Sanitary Napkins Market: Competitive Dashboard
14.2 Global Liquid Sanitary Napkins Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Procter and Gamble
14.3.2 Kimberly-Clark
14.3.3 Unicharm
14.3.4 Hengan
14.3.5 Johnson and Johnson
14.3.6 Essity
14.3.7 Kao Corporation
14.3.8 Kingdom Healthcare
14.3.9 Daio Paper Group
