Market Overview:
The global local market is segmented on the basis of type, application, and region. The type segment is further divided into on-premise and cloud-based. The application segment is classified into SME (small and medium enterprises) and large enterprise. The regional segments are North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. The global local market is expected to grow at a CAGR of 9.5% from 2018 to 2030.
Product Definition:
Local refers to something that is specific to a certain place or region. It can be used to describe people, things, or ideas that are unique to a particular area. The importance of localism lies in the idea that it fosters community and connection between people who share a common geography.
On-Premise:
On-premise software is a term used to define the type of software that is installed and used on the end user's computers, servers, etc. in contrast to cloud-based software, which involves installing the program on a server and providing access via various channels such as internet or web browser.
Cloud-Based:
Cloud-based is a term used for software or applications that are hosted by a third party on their server and can be accessed from any location. The data generated through these applications can be remotely accessed at any point of time. Cloud-based solutions offer various advantages such as scalability, cost efficiency, ease of use and they also help in improving the customer experience.
Application Insights:
The software as a service (SaaS) segment dominated the global market in 2017. This can be attributed to factors such as increasing demand for cloud-based applications, growing adoption of smartphones and Internet connectivity, and high growth in e-commerce activities. The SME application segment is expected to witness lucrative growth over the forecast period owing to increasing penetration of small businesses across various regions including North America and Europe.
The large enterprise application segment accounted for a significant share in 2017 due to factors such as an increase in demand from MNCs (Multinational Companies), growing number of e-commerce companies across the globe, rapid urbanization leading to increased retail sales through brick & mortar stores or online stores only; these are some key contributing factors that led into large enterprises adopting LMS solutions over other alternatives such as on premise or hosted solutions.
Regional Analysis:
The North American region dominated the global market in terms of revenue share in 2017. The growth can be attributed to the presence of a large number of IT companies, which offer their services globally through the internet. These factors have resulted in an increase in demand for international data transfer and communication services, thereby driving regional market growth.
Asia Pacific is expected to emerge as a prominent regional market over the forecast period owing to increasing adoption by SMEs and Large Enterprises (LEs). The growing penetration of smartphones coupled with high-speed internet has led to an upsurge in cloud-based applications usage across various industries, thus boosting industry growth across APAC countries such as China and India. Moreover, several governments are focusing on developing digital government initiatives that enable citizens access government services online rather than through traditional means such as offline methods or via phone calls; this is anticipated to drive industry expansion over the forecast period.
Growth Factors:
- Increased smartphone penetration and usage – as more people adopt smartphones, they are increasingly using local marketplaces to find products and services.
- Improved mobile apps – as the quality of mobile apps improves, users are spending more time on local marketplaces.
- More targeted marketing – local marketplaces are getting better at targeting potential customers through improved algorithms and data analytics.
- Greater trust in online transactions – as consumers become more comfortable with online transactions, they are turning to local marketplaces for greater convenience and selection.
Scope Of The Report
Report Attributes
Report Details
Report Title
Local Market Research Report
By Type
On-Premise, Cloud-Based
By Application
SME (Small and Medium Enterprises), Large Enterprise
By Companies
Balihoo, BrandBuilder, Brandify, CBInsights, Centermark, Footprints for Retail, GoDaddy(Main Street Hub), Marketing Essentials, MatchCraft, MomentFeed, OutboundEngine, Pica9(CampaignDrive), ReachLocal, Scanova, Signpost, SproutLoud Media Networks LLC, ThriveHive, Vivial, Womply
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
174
Number of Tables & Figures
122
Customization Available
Yes, the report can be customized as per your need.
Global Local Market Report Segments:
The global Local market is segmented on the basis of:
Types
On-Premise, Cloud-Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SME (Small and Medium Enterprises), Large Enterprise
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Balihoo
- BrandBuilder
- Brandify
- CBInsights
- Centermark
- Footprints for Retail
- GoDaddy(Main Street Hub)
- Marketing Essentials
- MatchCraft
- MomentFeed
- OutboundEngine
- Pica9(CampaignDrive)
- ReachLocal
- Scanova
- Signpost
- SproutLoud Media Networks LLC
- ThriveHive
- Vivial
- Womply
Highlights of The Local Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-Premise
- Cloud-Based
- By Application:
- SME (Small and Medium Enterprises)
- Large Enterprise
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Local Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Local is a programming language that helps you write code that is fast, reliable, and easy to maintain.
Some of the major companies in the local market are Balihoo, BrandBuilder, Brandify, CBInsights, Centermark, Footprints for Retail, GoDaddy(Main Street Hub), Marketing Essentials, MatchCraft, MomentFeed, OutboundEngine, Pica9(CampaignDrive), ReachLocal, Scanova, Signpost, SproutLoud Media Networks LLC, ThriveHive, Vivial, Womply.
The local market is expected to grow at a compound annual growth rate of 9.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Local Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Local Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Local Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Local Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Local Market Size & Forecast, 2018-2028 4.5.1 Local Market Size and Y-o-Y Growth 4.5.2 Local Market Absolute $ Opportunity
Chapter 5 Global Local Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Local Market Size Forecast by Type
5.2.1 On-Premise
5.2.2 Cloud-Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Local Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Local Market Size Forecast by Applications
6.2.1 SME (Small and Medium Enterprises)
6.2.2 Large Enterprise
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Local Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Local Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Local Analysis and Forecast
9.1 Introduction
9.2 North America Local Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Local Market Size Forecast by Type
9.6.1 On-Premise
9.6.2 Cloud-Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Local Market Size Forecast by Applications
9.10.1 SME (Small and Medium Enterprises)
9.10.2 Large Enterprise
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Local Analysis and Forecast
10.1 Introduction
10.2 Europe Local Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Local Market Size Forecast by Type
10.6.1 On-Premise
10.6.2 Cloud-Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Local Market Size Forecast by Applications
10.10.1 SME (Small and Medium Enterprises)
10.10.2 Large Enterprise
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Local Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Local Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Local Market Size Forecast by Type
11.6.1 On-Premise
11.6.2 Cloud-Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Local Market Size Forecast by Applications
11.10.1 SME (Small and Medium Enterprises)
11.10.2 Large Enterprise
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Local Analysis and Forecast
12.1 Introduction
12.2 Latin America Local Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Local Market Size Forecast by Type
12.6.1 On-Premise
12.6.2 Cloud-Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Local Market Size Forecast by Applications
12.10.1 SME (Small and Medium Enterprises)
12.10.2 Large Enterprise
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Local Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Local Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Local Market Size Forecast by Type
13.6.1 On-Premise
13.6.2 Cloud-Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Local Market Size Forecast by Applications
13.10.1 SME (Small and Medium Enterprises)
13.10.2 Large Enterprise
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Local Market: Competitive Dashboard
14.2 Global Local Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Balihoo
14.3.2 BrandBuilder
14.3.3 Brandify
14.3.4 CBInsights
14.3.5 Centermark
14.3.6 Footprints for Retail
14.3.7 GoDaddy(Main Street Hub)
14.3.8 Marketing Essentials
14.3.9 MatchCraft
14.3.10 MomentFeed
14.3.11 OutboundEngine
14.3.12 Pica9(CampaignDrive)
14.3.13 ReachLocal
14.3.14 Scanova
14.3.15 Signpost
14.3.16 SproutLoud Media Networks LLC
14.3.17 ThriveHive
14.3.18 Vivial
14.3.19 Womply