Market Overview:
The global location analytics software market is expected to grow from USD 2.02 Billion in 2018 to USD 5.06 Billion by 2030, at a CAGR of 13.8% during the forecast period. The growth of the market can be attributed to the increasing demand for location-based services and rising adoption of Location-Based Services (LBS) among enterprises. The global location analytics software market is segmented by type, application, and region. By type, the market is divided into geocoding and reverse geocoding, data integration and extract, transform and load (ETL), reporting and visualization, thematic mapping and spatial analysis, others). Geocoding converts addresses into geographic coordinates while reverse geocoding converts geographic coordinates into addresses or points of interest (POIs). Data integration extracts data from various sources for further analysis while ETL transforms data so that it can be loaded into a target system such as a database or data warehouse for reporting or analysis purposes. Reporting and visualization provides users with insights about their business operations through graphical representations such as charts and graphs whereas thematic mapping allows users to understand how different geographical areas are related spatially through colors or symbols on a map overlayed with other information layers such as demographic information or transportation networks . Spatial analysis helps identify relationships between different geographical areas studied . Others include 3D rendering tools , distance measurement tools etc .
Product Definition:
Location analytics is the process of analyzing data to improve a business' understanding of its customers and operations. This can include using data from GPS tracking devices, customer surveys, social media, or other sources. Location analytics software uses this data to create maps and reports that show how people are moving around in specific areas. This information can be used to improve marketing strategies, understand customer behavior, and make better decisions about where to open new stores or offices.
Geocoding and Reverse Geocoding:
Geocoding is the conversion of an address into a geospatial coordinate. Geospatial refers to information related to geographic locations such as topography, demographics, infrastructure and economy, etc. The process of converting an address into geospatial data is called geocoding. Reverse Geocoding is the conversion of a geospatial data into an address.
Data Integration and Extract, Transform and Load:
Data Integration and Extract, Transform and Load (DIFT) is a software process that involves the extraction of data from one or more data sources, transformation of the data into another format which can be more useful for end-users, loading the transformed data back into its original source. The DIFT software supports organizations in connecting business information systems across multiple departments/divisions within an enterprise as well as external systems such as property/casualty insurance providers.
Application Insights:
The risk management segment dominated the global location analytics software market in 2017. The growth of this segment can be attributed to the increasing need for managing and reducing risks associated with various operations such as supply chain, asset management, marketing and sales, human capital planning, etc. Furthermore, governments have made it mandatory for companies operating in industries like oil and gas or transportation to use location-based information to manage their operations more efficiently. For instance: ¢â‚¬Å“Inventory Management with Location Analytics¢â‚¬ (Cisco Systems Inc., 2014). Thus, rising adoption of these solutions across a wide range of industries is expected to drive demand over the forecast period.
Location analytics has enabled several organizations that provide services related to emergency response management (ERTMS) or disaster response & recovery operationally efficient methods for handling emergencies by enabling effective collaboration among different departments within an organization (Khan et al., 2016).
Regional Analysis:
North America dominated the global market in 2017. The growth of this region can be attributed to the presence of a large number of players and increased adoption across industries. The U.S., being one of the most developed countries, has witnessed an increase in demand for location analytics software over the years owing to its advanced telecommunication infrastructure and high internet penetration rate.
Asia Pacific is expected to witness significant growth over the forecast period owing to increasing investments by companies for improving their business operations through advanced technologies such as analytics solutions coupled with geospatial information systems (GIS). Furthermore, growing awareness among end users regarding benefits offered by these solutions is anticipated to fuel regional demand during the forecast period. Increasing government initiatives aimed at developing tourism activities are also expected drive regional growth during 2018-2030 time span due to rising disposable income levels among people in emerging economies such as India and China along with other South East Asian countries including Singapore, Thailand, Philippines, Vietnam etc.
Growth Factors:
- Increasing demand for location-based services (LBS) and location analytics from various industry verticals
- Proliferation of smartphones and other connected devices that can provide real-time location data
- Advances in big data technologies and the emergence of Location-as-a-Service (LaaS) offerings
- Growing interest in geospatial analysis and spatial intelligence for business decision making
- The increasing need to improve operational efficiency, optimize resources, and reduce costs
Scope Of The Report
Report Attributes
Report Details
Report Title
Location Analytics Software Market Research Report
By Type
Geocoding and Reverse Geocoding, Data Integration and Extract, Transform and Load, Reporting and Visualization, Thematic Mapping and Spatial Analysis, Others
By Application
Risk Management, Emergency Response Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning and Optimization, Sales and Marketing Optimization, Predictive Assets Management, Inventory Management, Others
By Companies
IBM Corporation, Microsoft Corporation, Cisco Systems, Inc., HP Enterprise Company, Google Inc., Oracle Corporation, SAP SE, SAS Institute Inc.
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
200
Number of Tables & Figures
140
Customization Available
Yes, the report can be customized as per your need.
Global Location Analytics Software Market Report Segments:
The global Location Analytics Software market is segmented on the basis of:
Types
Geocoding and Reverse Geocoding, Data Integration and Extract, Transform and Load, Reporting and Visualization, Thematic Mapping and Spatial Analysis, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Risk Management, Emergency Response Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning and Optimization, Sales and Marketing Optimization, Predictive Assets Management, Inventory Management, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- IBM Corporation
- Microsoft Corporation
- Cisco Systems, Inc.
- HP Enterprise Company
- Google Inc.
- Oracle Corporation
- SAP SE
- SAS Institute Inc.
Highlights of The Location Analytics Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Geocoding and Reverse Geocoding
- Data Integration and Extract, Transform and Load
- Reporting and Visualization
- Thematic Mapping and Spatial Analysis
- Others
- By Application:
- Risk Management
- Emergency Response Management
- Customer Experience Management
- Remote Monitoring
- Supply Chain Planning and Optimization
- Sales and Marketing Optimization
- Predictive Assets Management
- Inventory Management
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Location Analytics Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Location analytics software is a type of software that helps businesses track the location of their customers and employees. This information can help businesses improve customer service, identify theft or fraud, and optimize business operations.
Some of the major companies in the location analytics software market are IBM Corporation, Microsoft Corporation, Cisco Systems, Inc., HP Enterprise Company, Google Inc., Oracle Corporation, SAP SE, SAS Institute Inc..
The location analytics software market is expected to register a CAGR of 13.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Location Analytics Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Location Analytics Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Location Analytics Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Location Analytics Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Location Analytics Software Market Size & Forecast, 2020-2028
4.5.1 Location Analytics Software Market Size and Y-o-Y Growth
4.5.2 Location Analytics Software Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Geocoding and Reverse Geocoding
5.2.2 Data Integration and Extract
5.2.3 Transform and Load
5.2.4 Reporting and Visualization
5.2.5 Thematic Mapping and Spatial Analysis
5.2.6 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 Risk Management
6.2.2 Emergency Response Management
6.2.3 Customer Experience Management
6.2.4 Remote Monitoring
6.2.5 Supply Chain Planning and Optimization
6.2.6 Sales and Marketing Optimization
6.2.7 Predictive Assets Management
6.2.8 Inventory Management
6.2.9 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Location Analytics Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Location Analytics Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Geocoding and Reverse Geocoding
9.6.2 Data Integration and Extract
9.6.3 Transform and Load
9.6.4 Reporting and Visualization
9.6.5 Thematic Mapping and Spatial Analysis
9.6.6 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 Risk Management
9.10.2 Emergency Response Management
9.10.3 Customer Experience Management
9.10.4 Remote Monitoring
9.10.5 Supply Chain Planning and Optimization
9.10.6 Sales and Marketing Optimization
9.10.7 Predictive Assets Management
9.10.8 Inventory Management
9.10.9 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Geocoding and Reverse Geocoding
10.6.2 Data Integration and Extract
10.6.3 Transform and Load
10.6.4 Reporting and Visualization
10.6.5 Thematic Mapping and Spatial Analysis
10.6.6 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 Risk Management
10.10.2 Emergency Response Management
10.10.3 Customer Experience Management
10.10.4 Remote Monitoring
10.10.5 Supply Chain Planning and Optimization
10.10.6 Sales and Marketing Optimization
10.10.7 Predictive Assets Management
10.10.8 Inventory Management
10.10.9 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Geocoding and Reverse Geocoding
11.6.2 Data Integration and Extract
11.6.3 Transform and Load
11.6.4 Reporting and Visualization
11.6.5 Thematic Mapping and Spatial Analysis
11.6.6 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 Risk Management
11.10.2 Emergency Response Management
11.10.3 Customer Experience Management
11.10.4 Remote Monitoring
11.10.5 Supply Chain Planning and Optimization
11.10.6 Sales and Marketing Optimization
11.10.7 Predictive Assets Management
11.10.8 Inventory Management
11.10.9 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Geocoding and Reverse Geocoding
12.6.2 Data Integration and Extract
12.6.3 Transform and Load
12.6.4 Reporting and Visualization
12.6.5 Thematic Mapping and Spatial Analysis
12.6.6 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 Risk Management
12.10.2 Emergency Response Management
12.10.3 Customer Experience Management
12.10.4 Remote Monitoring
12.10.5 Supply Chain Planning and Optimization
12.10.6 Sales and Marketing Optimization
12.10.7 Predictive Assets Management
12.10.8 Inventory Management
12.10.9 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Geocoding and Reverse Geocoding
13.6.2 Data Integration and Extract
13.6.3 Transform and Load
13.6.4 Reporting and Visualization
13.6.5 Thematic Mapping and Spatial Analysis
13.6.6 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 Risk Management
13.10.2 Emergency Response Management
13.10.3 Customer Experience Management
13.10.4 Remote Monitoring
13.10.5 Supply Chain Planning and Optimization
13.10.6 Sales and Marketing Optimization
13.10.7 Predictive Assets Management
13.10.8 Inventory Management
13.10.9 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Location Analytics Software Market: Competitive Dashboard
14.2 Global Location Analytics Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 IBM Corporation
14.3.2 Microsoft Corporation
14.3.3 Cisco Systems, Inc.
14.3.4 HP Enterprise Company
14.3.5 Google Inc.
14.3.6 Oracle Corporation
14.3.7 SAP SE
14.3.8 SAS Institute Inc.
