Market Overview:
The global location-enabled platform market is expected to grow from USD 9.02 billion in 2018 to USD 28.06 billion by 2030, at a CAGR of 16.5% during the forecast period. The growth of the market can be attributed to the increasing demand for location-based services and rising adoption of smartphones and other connected devices. However, privacy concerns related to user data may restrain the growth of this market during the forecast period. Based on type, the global location-enabled platform market is segmented into outdoor navigation, indoor navigation, work assistance, online-to-offline (O2O), and others (including fleet management and agricultural). The indoor navigation segment is expected to grow at a higher CAGR than other segments during the forecast period owing to increased demand for such services in commercial spaces (such as airports) and healthcare facilities. Based on application, the global location-enabled platform market is segmented into commercial applications; healthcare applications; entertainment applications; government & transportation applications; industrial & manufacturing applications; retail & ecommerce applications; BFSI Applications ;and others (including agriculture and logistics). Commercial application held largest share of Location Enabled Platform Market in 2017 .
Product Definition:
A location-enabled platform is a mobile app or website that uses the device's GPS coordinates to provide contextual information or services. For example, a restaurant review site could use a location-enabled platform to show nearby restaurants when the user is in an unfamiliar city. The importance of location-enabled platforms lies in their ability to provide users with relevant and localized information and services.
Outdoor Navigation:
Outdoor navigation is a technology that provides users with real-time location information and directions for accessing various services such as mapping, traffic, weather forecast among others. The increasing adoption of smartphones along with the rising demand for mobile applications has led to significant growth in outdoor navigation systems market.
The rapid increase in smartphone penetration globally coupled with high data usage rates has resulted into higher revenue generation from mobile advertising which further supports the outdoor navigation system market growth.
Indoor Navigation:
Indoor navigation is the technology used to determine the location of a person or device within a building. It uses various techniques such as radio frequency identification, Wi-Fi triangulation, and infrared detection among others. Indoor navigation has been widely used in applications such as retail stores where it helps in directing customers to the desired product on e-commerce websites and also provides details about stock availability of products on retail shelves.
Application Insights:
The entertainment segment dominated the global location-enabled platform market in terms of revenue and is expected to witness significant growth over the forecast period. The increasing use of mobile phones, social media, and internet has enabled consumers to access a wide variety of services from various industries such as retail, travel & tourism, sports & fitness, banking and financial services etc. These applications provide users with real-time information on places of interest along with directions therefrom.
The commercial segment is also anticipated to witness considerable growth over the forecast period owing to rising adoption across different industries such as hospitality (restaurants), transportation (taxi companies), healthcare (clinical laboratories), business services (corporate offices) etc. These platforms enable businesses/establishments operating at multiple locations or those providing service at a particular time offer their customers an option to select preferred destinations based on their requirements thereby enabling them enhance customer experience while obtaining precise location information for each stop during transport operations thus driving industry expansion further.
Regional Analysis:
North America dominated the location-enabled platform market in 2016 and is expected to continue its dominance over the forecast period. North America has a large number of retail stores, which are increasingly adopting these platforms for assistance with navigation and safety issues. The region also has a high concentration of malls that are deploying these systems for customer engagement purposes. Europe is anticipated to be the second-largest regional market over the next eight years owing to increasing investments in IoT infrastructure development by various governments across countries such as Germany, France, Italy, U.K.
Asia Pacific is projected to grow at an exponential CAGR during the forecast period due to increasing adoption by service providers operating within industries such as healthcare & life sciences; transportation & logistics; hospitality; banking & financial services; government departments (police stations); education institutions (colleges/universities); etc For instance: In October 2017, NTT Docomo Inc.
Growth Factors:
- Increasing demand for location-based services (LBS) from consumers and businesses
- Proliferation of smartphones and other mobile devices with GPS capabilities
- Advances in geolocation technology and big data analytics
- Growth in the number of "smart cities" around the world
- Expansion of the Internet of Things (IoT)
Scope Of The Report
Report Attributes
Report Details
Report Title
Location-enabled Platfrom Market Research Report
By Type
Outdoor Navigation, Indoor Navigation, Work Assistance, Online-To-Offline, Others
By Application
Commercial, Healthcare, Entertainment, Others
By Companies
Foursquare, Google, Here, Near, Alcatel-Lucent, Broadcom, CSR
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
191
Number of Tables & Figures
134
Customization Available
Yes, the report can be customized as per your need.
Global Location-enabled Platfrom Market Report Segments:
The global Location-enabled Platfrom market is segmented on the basis of:
Types
Outdoor Navigation, Indoor Navigation, Work Assistance, Online-To-Offline, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Commercial, Healthcare, Entertainment, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Foursquare
- Google
- Here
- Near
- Alcatel-Lucent
- Broadcom
- CSR
Highlights of The Location-enabled Platfrom Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Outdoor Navigation
- Indoor Navigation
- Work Assistance
- Online-To-Offline
- Others
- By Application:
- Commercial
- Healthcare
- Entertainment
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Location-enabled Platfrom Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Location-enabled platforms are digital platforms that allow users to find and connect with businesses and services nearby. They can be used to find restaurants, stores, or other local amenities.
Some of the key players operating in the location-enabled platfrom market are Foursquare, Google, Here, Near, Alcatel-Lucent, Broadcom, CSR.
The location-enabled platfrom market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Location-enabled Platfrom Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Location-enabled Platfrom Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Location-enabled Platfrom Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Location-enabled Platfrom Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Location-enabled Platfrom Market Size & Forecast, 2018-2028
4.5.1 Location-enabled Platfrom Market Size and Y-o-Y Growth
4.5.2 Location-enabled Platfrom Market Absolute $ Opportunity
Chapter 5 Global Location-enabled Platfrom Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Location-enabled Platfrom Market Size Forecast by Type
5.2.1 Outdoor Navigation
5.2.2 Indoor Navigation
5.2.3 Work Assistance
5.2.4 Online-To-Offline
5.2.5 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Location-enabled Platfrom Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Location-enabled Platfrom Market Size Forecast by Applications
6.2.1 Commercial
6.2.2 Healthcare
6.2.3 Entertainment
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Location-enabled Platfrom Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Location-enabled Platfrom Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Location-enabled Platfrom Analysis and Forecast
9.1 Introduction
9.2 North America Location-enabled Platfrom Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Location-enabled Platfrom Market Size Forecast by Type
9.6.1 Outdoor Navigation
9.6.2 Indoor Navigation
9.6.3 Work Assistance
9.6.4 Online-To-Offline
9.6.5 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Location-enabled Platfrom Market Size Forecast by Applications
9.10.1 Commercial
9.10.2 Healthcare
9.10.3 Entertainment
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Location-enabled Platfrom Analysis and Forecast
10.1 Introduction
10.2 Europe Location-enabled Platfrom Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Location-enabled Platfrom Market Size Forecast by Type
10.6.1 Outdoor Navigation
10.6.2 Indoor Navigation
10.6.3 Work Assistance
10.6.4 Online-To-Offline
10.6.5 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Location-enabled Platfrom Market Size Forecast by Applications
10.10.1 Commercial
10.10.2 Healthcare
10.10.3 Entertainment
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Location-enabled Platfrom Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Location-enabled Platfrom Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Location-enabled Platfrom Market Size Forecast by Type
11.6.1 Outdoor Navigation
11.6.2 Indoor Navigation
11.6.3 Work Assistance
11.6.4 Online-To-Offline
11.6.5 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Location-enabled Platfrom Market Size Forecast by Applications
11.10.1 Commercial
11.10.2 Healthcare
11.10.3 Entertainment
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Location-enabled Platfrom Analysis and Forecast
12.1 Introduction
12.2 Latin America Location-enabled Platfrom Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Location-enabled Platfrom Market Size Forecast by Type
12.6.1 Outdoor Navigation
12.6.2 Indoor Navigation
12.6.3 Work Assistance
12.6.4 Online-To-Offline
12.6.5 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Location-enabled Platfrom Market Size Forecast by Applications
12.10.1 Commercial
12.10.2 Healthcare
12.10.3 Entertainment
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Location-enabled Platfrom Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Location-enabled Platfrom Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Location-enabled Platfrom Market Size Forecast by Type
13.6.1 Outdoor Navigation
13.6.2 Indoor Navigation
13.6.3 Work Assistance
13.6.4 Online-To-Offline
13.6.5 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Location-enabled Platfrom Market Size Forecast by Applications
13.10.1 Commercial
13.10.2 Healthcare
13.10.3 Entertainment
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Location-enabled Platfrom Market: Competitive Dashboard
14.2 Global Location-enabled Platfrom Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Foursquare
14.3.2 Google
14.3.3 Here
14.3.4 Near
14.3.5 Alcatel-Lucent
14.3.6 Broadcom
14.3.7 CSR
