Market Overview:
The global location market is segmented on the basis of type, application and region. The type segment is further divided into indoor geo-marketing and outdoor geo-marketing. The application segment is further divided into banking, financial services and insurance (BFSI), it and telecommunications, tourism, retail and ecommerce, healthcare and life sciences. The regions covered in the study are North America, Latin America, Europe Asia Pacific (APAC)and Middle East & Africa (MEA). The global location market is expected to grow at a CAGR of 16.5% from 2018 to 2030.
Product Definition:
Location is the place where something exists or happens. The importance of location can depend on a number of factors, such as its proximity to other things, the natural resources available in the area, and the climate.
Indoor Geo-Marketing:
Indoor geo-marketing is the practice of marketing products and services based on location. It involves tracking consumer behavior in real-time, understanding their needs and interests, and then providing them with relevant offers as per their geographic location. The factors that propel the growth of indoor geo-marketing include increasing adoption of smartphones & GPS enabled devices by consumers along with rapid development in digital mapping technologies.
Outdoor Geo-Marketing:
Outdoor geo-marketing is the practice of using digital technologies to influence consumers in real-world environments. It's a form of indoor geo-targeting that uses consumer data and trends to deliver personalized marketing content. Outdoor Geo-Marketing (OGM) has gained popularity due to increasing use of smartphones, which makes it easier for marketers to collect consumer data from various sources such as WiTopia and social media platforms.
Application Insights:
The banking, financial services and insurance (BFSI) segment dominated the global location market in 2017. The BFSI sector is one of the leading users of geo-targeting as it allows banks to reach their customers more efficiently and effectively. Moreover, with the help of mobile applications and online portals, geo-targeting enables consumers to get relevant offers on products & services based on their locations thus driving the growth of this segment.
The IT and telecommunication sector is expected to grow at a significant rate over the forecast period owing to increasing investments in technology infrastructure coupled with rising consumer demand for internet access at home as well as while travelling abroad. This has led various companies operating in this sector such as Microsoft Corporation; Google LLC; Apple Inc.; Facebook Inc.; YouTube LLC; Instagram LLC; Amazon Technologies Inc.; Twitter, Inc.; Yahoo! Japan Corp., etc.,to adopt geo-targeting solutions thereby fueling market growth over the forecast period.
Regional Analysis:
North America dominated the market in terms of revenue share in 2016. The growth can be attributed to the presence of a large number of prominent players such as Google Inc.; Apple, Inc.; and Microsoft Corporation. These companies are focusing on developing new technologies that enable location-based services for their users. For instance, in September 2017, Apple Inc. launched a new feature called Find My iPhone which helps users locate lost devices using GPS tracking technology and remote locking capability over the internet or via SMS message.
Asia Pacific is anticipated to witness significant growth owing to increasing adoption by telecom service providers for customer relationship management (CRM) applications and advertising purposes through outbound calling campaigns or online display advertisements across various countries within this region with high population density such as India & China & Japan etcetera).
Growth Factors:
- Increasing demand for location-based services (LBS) from businesses and consumers.
- Proliferation of smartphones and other mobile devices with GPS capabilities.
- Advances in mapping technology and geolocation services.
- Growth in the number of "location-aware" applications and services available online or through app stores.
Scope Of The Report
Report Attributes
Report Details
Report Title
Location Market Research Report
By Type
Indoor Geo-Marketing, Outdoor Geo-Marketing
By Application
Banking, Financial Services and Insurance(BFSI), It and Telecommunications, Tourism, Retail and E-Commerce, Healthcare and Life Sciences
By Companies
Google, Cisco, Oracle, IBM, Salesforce, Adobe, Microsoft, Qualcomm, Rover, Mobile Bridge, Ericsson, Hyper, Reveal Mobile, Merkle, Foursquare, Galigeo, Navigine, Xtremepush, LocationGuru
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
203
Number of Tables & Figures
143
Customization Available
Yes, the report can be customized as per your need.
Global Location Market Report Segments:
The global Location market is segmented on the basis of:
Types
Indoor Geo-Marketing, Outdoor Geo-Marketing
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Banking, Financial Services and Insurance(BFSI), It and Telecommunications, Tourism, Retail and E-Commerce, Healthcare and Life Sciences
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google
- Cisco
- Oracle
- IBM
- Salesforce
- Adobe
- Microsoft
- Qualcomm
- Rover
- Mobile Bridge
- Ericsson
- Hyper
- Reveal Mobile
- Merkle
- Foursquare
- Galigeo
- Navigine
- Xtremepush
- LocationGuru
Highlights of The Location Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Indoor Geo-Marketing
- Outdoor Geo-Marketing
- By Application:
- Banking, Financial Services and Insurance(BFSI)
- It and Telecommunications
- Tourism
- Retail and E-Commerce
- Healthcare and Life Sciences
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Location Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Location is the physical location of a person or thing.
Some of the major players in the location market are Google, Cisco, Oracle, IBM, Salesforce, Adobe, Microsoft, Qualcomm, Rover, Mobile Bridge, Ericsson, Hyper, Reveal Mobile, Merkle, Foursquare, Galigeo, Navigine, Xtremepush, LocationGuru.
The location market is expected to grow at a compound annual growth rate of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Location Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Location Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Location Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Location Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Location Market Size & Forecast, 2018-2028
4.5.1 Location Market Size and Y-o-Y Growth
4.5.2 Location Market Absolute $ Opportunity
Chapter 5 Global Location Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Location Market Size Forecast by Type
5.2.1 Indoor Geo-Marketing
5.2.2 Outdoor Geo-Marketing
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Location Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Location Market Size Forecast by Applications
6.2.1 Banking
6.2.2 Financial Services and Insurance(BFSI)
6.2.3 It and Telecommunications
6.2.4 Tourism
6.2.5 Retail and E-Commerce
6.2.6 Healthcare and Life Sciences
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Location Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Location Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Location Analysis and Forecast
9.1 Introduction
9.2 North America Location Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Location Market Size Forecast by Type
9.6.1 Indoor Geo-Marketing
9.6.2 Outdoor Geo-Marketing
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Location Market Size Forecast by Applications
9.10.1 Banking
9.10.2 Financial Services and Insurance(BFSI)
9.10.3 It and Telecommunications
9.10.4 Tourism
9.10.5 Retail and E-Commerce
9.10.6 Healthcare and Life Sciences
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Location Analysis and Forecast
10.1 Introduction
10.2 Europe Location Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Location Market Size Forecast by Type
10.6.1 Indoor Geo-Marketing
10.6.2 Outdoor Geo-Marketing
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Location Market Size Forecast by Applications
10.10.1 Banking
10.10.2 Financial Services and Insurance(BFSI)
10.10.3 It and Telecommunications
10.10.4 Tourism
10.10.5 Retail and E-Commerce
10.10.6 Healthcare and Life Sciences
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Location Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Location Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Location Market Size Forecast by Type
11.6.1 Indoor Geo-Marketing
11.6.2 Outdoor Geo-Marketing
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Location Market Size Forecast by Applications
11.10.1 Banking
11.10.2 Financial Services and Insurance(BFSI)
11.10.3 It and Telecommunications
11.10.4 Tourism
11.10.5 Retail and E-Commerce
11.10.6 Healthcare and Life Sciences
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Location Analysis and Forecast
12.1 Introduction
12.2 Latin America Location Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Location Market Size Forecast by Type
12.6.1 Indoor Geo-Marketing
12.6.2 Outdoor Geo-Marketing
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Location Market Size Forecast by Applications
12.10.1 Banking
12.10.2 Financial Services and Insurance(BFSI)
12.10.3 It and Telecommunications
12.10.4 Tourism
12.10.5 Retail and E-Commerce
12.10.6 Healthcare and Life Sciences
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Location Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Location Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Location Market Size Forecast by Type
13.6.1 Indoor Geo-Marketing
13.6.2 Outdoor Geo-Marketing
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Location Market Size Forecast by Applications
13.10.1 Banking
13.10.2 Financial Services and Insurance(BFSI)
13.10.3 It and Telecommunications
13.10.4 Tourism
13.10.5 Retail and E-Commerce
13.10.6 Healthcare and Life Sciences
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Location Market: Competitive Dashboard
14.2 Global Location Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Google
14.3.2 Cisco
14.3.3 Oracle
14.3.4 IBM
14.3.5 Salesforce
14.3.6 Adobe
14.3.7 Microsoft
14.3.8 Qualcomm
14.3.9 Rover
14.3.10 Mobile Bridge
14.3.11 Ericsson
14.3.12 Hyper
14.3.13 Reveal Mobile
14.3.14 Merkle
14.3.15 Foursquare
14.3.16 Galigeo
14.3.17 Navigine
14.3.18 Xtremepush
14.3.19 LocationGuru
